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Social Media Optimization Insights

Apr 30, 2025

Stukent Expert Session on Social Media Optimization

Speaker Introduction

  • Presenter: Gabe Villamizar
  • Position: Social Selling Trainer and Social Media Marketing Manager at HireVue
  • Experience: Over five years in social media marketing and social selling

Key Topics

  • Objective: Optimize LinkedIn and Twitter profiles
  • Platforms Focused: LinkedIn and Twitter

Importance of Social Media Optimization

  • LinkedIn has over 330 million members (as of September 2015)
  • Increasing opportunities to network with buyers, recruiters, companies
  • Social media profile is crucial for personal branding and career success

LinkedIn Optimization Tips

General Advice

  • LinkedIn is your online reputation, not just a resume
  • Log into LinkedIn daily or weekly

Profile Elements to Optimize

  1. Name Consistency
    • Use the same professional name across all platforms
  2. Profile Picture
    • Professional, up-to-date, clear image of yourself
  3. Headline
    • Include keywords you want to be found for
  4. Location and Industry
    • Use well-known city names and the correct industry
  5. Contact Info
    • Include email, phone (if comfortable), Twitter handle
    • Connect social profiles (Twitter, LinkedIn)
  6. Custom LinkedIn URL
    • Use your name for a clean, professional URL

Profile Content

  • Summary: Include rich media (videos, PDFs, presentations)
  • Quantify Achievements: Use quantitative data
  • Completeness: More complete profiles rank higher
  • LinkedIn Publishing: Write articles to notify your connections

Twitter Optimization Tips

Profile Consistency

  • Use the same photo and handle as LinkedIn
  • Handle should be your name, avoid unprofessional names

Bio

  • Include position title and employer with @ mention
  • Use 2-3 relevant hashtags
  • Include location and connect to your LinkedIn profile

Engagement

  • Tweet daily and share industry-related content

LinkedIn Company Page Tips

  • Complete the company profile with a summary and visuals
  • Use quantitative data in descriptions
  • Share both industry-related content and company news
  • Maintain a 80/20 rule for content (80% industry, 20% company)

Use of LinkedIn and Twitter for Career and Networking

Building a Personal Brand

  • Optimize profiles for search ranking
  • Engage and network through meaningful connections
  • Use LinkedIn for job hunting by upgrading to a paid account when needed

Finding Like-minded People

  • Utilize LinkedIn groups and university connections
  • Use Twitter hashtags to find similar professionals
  • Networking is crucial: "Your network is your net worth"

Conclusion

  • Gabe emphasizes the importance of personal branding and networking through social media
  • Recommends constant engagement and profile optimization
  • Invites further learning through Embed Social Selling course

These notes summarize the expert session conducted by Gabe Villamizar on social media optimization, focusing on LinkedIn and Twitter, to enhance personal branding and career opportunities.

Full transcript