The Influence of Euphoria on Generation Z Youngsters

Abstract

• Euphoria, an American TV series, has influenced cultural phenomena in the entertainment industry.
• Explores four perspectives: Gen Z Aesthetic, Social Issues, Revolution of Teen Soap Operas, Commercial Values.
• Analyzes plot, character development, and themes.
• Impact on storytelling, dialogues on teenage life, societal challenges, and artistic expression.
• Highlights ability to transcend storytelling norms and reshape the commercial landscape.

Introduction

• Euphoria's Impact: Beyond traditional TV, shaping cultural cognition and social dynamics for Gen Z.
• Changed portrayal of teens, influenced fashion, challenged social standards, and showed commercial significance.
• Honest depiction of adolescence sparked fashion revolution and conversation on mental health and identity.
• References to scholarly works on cultural influence.

The Influence on Gen Z Aesthetics

• Makeup Revolution: Led by Doniella Davy, inspired by real teens and social media.
• Eye makeup, dramatic sequins, and neon eyeliner.
• Protagonists' makeup reflects character traits and emotions.
• Widely shared on social media, influencing trends in fashion and makeup.
• Gen Z’s self-expression breaking traditional gender and beauty norms.

Social Problems

• Bold Exploration: Addresses mental health, identity, and relationships without dilution.
• Examples of character storylines (Cassie, Nate, Rue) highlight family influence.
• Emphasizes importance of family in child development.
• Encourages empathy and understanding of youth issues.
• Catalyzed discussion on breaking taboos.

Revolution of Teen Soap Operas

• New Form of TV: High viewership, engaging younger audience.
• Unconventional storytelling with non-linear timelines and character arcs.
• Addresses complex real-life issues authentically.
• Fashion reflects Gen Z’s experimental spirit.

Commercial Value

• Beyond Ratings: Influences advertising revenue, merchandise, and brand partnerships.
• Show’s fashion impact boosts clothing line sales and brand collaborations.
• Strong social media presence enhances commercial appeal.
• HBO investments in representation reflect competitive trans content value.

Conclusion

• Long-term Impact: Redefined Gen Z aesthetics, addressed social issues, and transformed teen soap operas.
• Commercial success in advertising and merchandise due to fashion and digital influence.
• Study limitations noted, calls for further research on cultural and societal impacts.

References

• Includes scholarly articles and online sources discussing Euphoria’s influence.