Speaker, possibly Gary Vaynerchuk, discusses how people often question his actual role due to how little he mentions running a large advertising agency.
Podcast Creation and Purpose
Objective: Building a podcast to engage customers who have long commutes and frequently listen to podcasts.
Approach:
Imagine starting a major media outlet like CNN or Wall Street Journal in your industry (e.g., construction).
Focus on providing value, not self-promotion.
Bring on valuable guests and experts to discuss topics relevant to the industry.
Aim to educate and inform listeners, subtly promoting the host's business through the quality and relevance of the content.
Content and Guests
Example Guests: Invite industry figures like Gary Vaynerchuk to discuss marketing strategies for specific sectors.
Content Focus: Address current issues such as tariffs on materials (e.g., steel tariffs) and property taxes that impact industry costs.
Marketing Strategy
The strategy focuses on offering genuine value and letting the business promotion occur organically.
Branding: Minimal direct advertising. For instance, you can mention sponsorship briefly at the beginning.
Outcome: Through valuable content, listeners will naturally become aware of the business behind the podcast, leading to potential business opportunities.
Personal Branding
The speaker uses personal anecdotes about how he kept his ownership of VaynerMedia under the radar, allowing the content to speak for itself.
Fan Interaction: Shows the importance of engaging with supporters or fans directly.
Conclusion
The emphasis is on creating content that matters to the audience first, with business growth following naturally from the trust and awareness built through valuable information sharing.