Webinar: How I Scaled My Agency to $900k MRR in Under 12 Months

Introduction

• Host: Matthew Larsson
• Objective: Outline strategies used to scale an agency to $900k/month in MRR within 12 months.
• Structure: 60-minute session; 15 mins for Q&A at the end.
• Background: 3 agency exits, two with multi-7 figures, one over 10 million.

Key Concepts

Problems Agencies Face

1. Lead Generation Issues
   • Insufficient leads lead to desperation.
   • Results in lowering prices and hiring lower-quality staff.
2. Reliance on Referrals
   • Must learn to convert cold traffic.
3. Unqualified Leads
   • Agencies lack multiple revenue streams.
   • Necessity to address entire market, not just 3% qualified.

Five-Part Strategy

1. Creating Offers

   • Developed multiple offers: one-time services, recurring services, courses, digital products, and affiliate programs.
   • Example: Landing Pages - $2,500 for one or $5,000 for three.
   • CRO Service: Conversion rate optimization priced between $8,000-$15,000/month.
   • Courses/Programs: Taught CRO and landing page skills.
   • Digital Products: Sold templates, AI prompts, etc.
   • Affiliate Offers: Webflow, Jasper AI, Convert.com.

2. Setting Up Lead Magnets

   • Developed multiple lead magnets targeting different aspects of creating successful landing pages.
   • Criteria: Must be valuable, actionable, and signature (VAS formula).

3. Creating Conversion Mechanisms

   • Tools to convert subscribers to qualified leads (webinars, workshops, newsletters, community, appointment setters).
   • Example: Webinars on top strategies for landing pages.
   • Use of live workshops and newsletters for ongoing engagement.

4. Driving Traffic

   • Strategies: Paid ads, content creation, outreach, partnerships.
   • Paid Ads: Spent up to $7,500/day, focused on templates.
   • Content: Multi-platform strategy, included Twitter, LinkedIn, Instagram, and YouTube.
   • Outreach: Extensive use of cold email and manual prospecting.
   • Partnerships: Focus on white-label agreements and referrals.

5. Integration

   • Comprehensive integration of ads, content, email, and partnerships.
   • Middle and bottom-of-funnel strategies include webinars, workshops, and follow-ups.

Sales and Fulfillment

• Pre-call Flow: Engaged prospects with case studies and testimonials.
• Sales Strategy: Aimed for pre-sold prospects before calls.
• Fulfillment Challenges: Managed scalability issues with a large team.

Conclusion

• Q&A: Available for questions post-presentation.
• Materials: Recording and documents to be sent post-webinar.