Interview with Alex Dubin, Founder and CEO of BetterOff

Introduction

• Erica interviews Alex Dubin, CEO of BetterOff
• BetterOff: a social media platform for sports bettors
• Aim: Provide transparency and data in sports betting

Alex Dubin's Background

• Attorney by trade
• Worked in hedge funds and private equity at DLA Piper
• Left corporate world to start businesses
  • Started a Quant hedge fund related to daily fantasy sports (Roto Capital)
  • Co-founded sports data and analytics company focused on esports (Next Take)
  • Worked at SportsGrid after acquisition of Next Take
  • Left to start BetterOff

BetterOff Overview

• Enhanced social media for sports bettors
  • Similar to how LinkedIn serves business people and Twitch serves gamers
• Centralized sports betting features
• Combats the opacity of industry through transparency

Key Features

• Multi-book odds information (DraftKings, FanDuel, etc.)
• Best odds feature for quick comparisons
• Groups and competitions with leaderboards
• Transparency in betting history through blockchain
  • Immutable records of user picks
  • Meritocratic leaderboard: effective pickers highlighted

Target Audience

• Young adult bettors (21+)
• Educational aspects for newer bettors
  • Free usage with optional charge for purchasing picks
• Encouraging community and interaction among users

Business Model

• Freemium model
  • Core features: free
  • Future premium features: deep data and analytics
• Pro channels for expert users to monetize
  • Users can sell picks
  • Eventual revenue share approach
• Current focus: Community building over revenue

Development and Team

• Ryan as CTO and a strong development team
• Emphasis on outstanding UI/UX design
  • Mobile-first approach
  • User-friendly interface over data overload

Marketing Strategy

• Organic, no-spend growth through social media
  • TikTok as main platform
  • Achieved over 10,000 users organically

Future Partnerships

• Open to partnerships enhancing user experience
  • Examples: sports books, data providers
  • Benefits: quicker data access, sponsorships

Company Timeline

• Company founded: Two years ago (July)
• Platform launch: November
• Monetization and private channels: Last Super Bowl

Community Growth and Vision

• Strong user growth expected
• Transparent and verified platform valued by users
• Aim to become the go-to social media for sports betting
  • Similar to LinkedIn for business, Twitch for gaming
• Focus on user growth and improved experience

Industry Competition

• Competition exists but BetterOff offers unique value
  • Aggregating all key features in one place
  • Emphasis on user experience and transparency
• Belief in winning out through superior delivery

Conclusion

• Alex Dubin expresses optimism and goals for BetterOff
• Cam thanks Alex for the interview