Jacob and Alex, co-founders of Faceless Video, shared how they bootstrapped their SaaS business to over $1M ARR in just 10 months without coding experience, leveraging no-code platform Bubble for all development.
The business automates faceless video creation and posting for social media, achieving rapid growth through viral marketing and influencer endorsements.
Key topics included technical choices, marketing strategies for B2C SaaS, and lessons from previous failures.
The discussion also covered advice for aspiring founders building with no-code tools and the personal impact of their business success.
Action Items
None noted with specific due dates or owners in the transcript.
Faceless Video Business Overview
Faceless Video is a bootstrapped SaaS product that automates content creation for faceless social media channels, generating thousands of viral videos per day on users’ behalf.
Users only need to provide a channel topic; the platform handles content writing, video creation, and posting autonomously.
The business achieved over $1M ARR, with over 1.1 million users and trackable viral content performance.
Founders’ Backgrounds and Genesis of the Idea
Jacob transitioned from a music artist and marketer to SaaS founder after experiencing the limitations of service-based business models, seeking scalable income streams.
Inspired by the viral potential of faceless video trends, Alex initiated the idea, collaborating with Jacob to develop the concept as a SaaS solution instead of an internal tool.
Building the Product with No-Code
The platform was developed entirely using Bubble, which translates programming to plain English, allowing rapid MVP iteration and full-scale SaaS deployment without traditional coding.
Despite concerns that no-code tools may limit scalability, the founders continue to use Bubble, noting that it sufficiently handles infrastructure, security, and scale for their current needs.
The team emphasized the value of starting with a viable technical proof-of-concept and evolving the product through iterative enhancements.
Marketing and Growth Strategies
The team focused on B2C viral growth, relying on low CAC, influencer marketing, organic content, SEO, and highly effective storytelling.
Initial traction was driven by a Twitter thread ad that went viral, with later growth bolstered by word-of-mouth and unsolicited influencer endorsements.
Messaging differentiated the product by showing how it taps into emerging trends uniquely and solves real pain points.
Lessons Learned & Founder Advice
Key lessons: design for scale from day one, iterate quickly through failed ideas, and stay bootstrapped to maintain lean operations and focus on value.
Success comes from building projects rooted in personal passion and leveraging existing non-technical skills, such as storytelling or industry expertise.
The founders advise against relying on generic tutorials—recommend building things you're genuinely excited about for faster, deeper learning.
Impact and Day-to-Day Operations
SaaS business model delivers recurring revenue and time leverage but still requires ongoing involvement in product improvement, bug fixing, and business optimization.
Both founders remain deeply involved in optimization, creative growth strategies, and team management to sustain and scale the business.
Decisions
Stay on Bubble as the core platform — The founders chose to continue using Bubble because it meets their technical and business needs, and its support resolved past scalability issues.