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Automating Social Media Posts with AI & Make.com

May 30, 2024

Automating Social Media Posts with AI & Make.com

Introduction

  • Challenge: Managing social media posts manually after a long day of work.
  • Solution: Using AI to write in your tone and post automatically.
  • Tool: Make.com (RPA - Robotic Process Automation) to automate this process without any coding.

Setting Up Make.com

  1. Create an Account & Scenario
    • Visual, no-code interface to create automation flows.
  2. Set Up a Trigger
    • Using Google Sheets to trigger automation when a new row is added.
    • Add a new article URL in the Google Sheet as input data.
    • Change the scheduling to daily at a set time (e.g., 8:00 AM).

Using AI for Content Creation

  1. AI Tool: Perplexity
    • Can access web in real-time, unlike some other language models.
    • Steps to set up Perplexity:
      1. Get API key from Perplexity account settings.
      2. Add the API key to Make.com module.
  2. Generating a Summary
    • Perplexity to summarize the article.
    • Testing and saving the work periodically.

Creating Social Media Posts

  • Router Setup: To perform multiple actions for different social media platforms.
  1. Facebook & LinkedIn with Claude
    • Use Claude (Anthropic): Better output quality.
    • Prompts tailored for the platform (create engaging content with calls to action).
  2. Instagram & Twitter with OpenAI
    • Use OpenAI (ChatGPT) for Instagram
    • DALL-E for Image creation for Instagram posts.
    • Prompts include instructions for creating visually appealing posts with hashtags and emojis.

Connecting to Social Media Platforms

  1. Facebook Page
    • Connect to Facebook account and page.
    • Use the output from Claude for the content.
  2. Instagram
    • Connect to Instagram for Business account.
    • Use the generated image URL and caption from OpenAI.
  3. Twitter (X)
    • Similar setup to Instagram but tailored for Twitter.
  4. LinkedIn
    • Connect to LinkedIn and use Claude's output for content.

Testing and Finalizing

  • Test: Run the automation to ensure correct outputs.
  • Modify Prompts: Adjust until the content meets expectations (length, engagement, etc.).
  • Alternative Reviewing: Option to send drafts via email before full automation.

Conclusion

  • Ensure sufficient URLs in the Google Sheet for continuous automation.
  • Benefits: Saves time, consistent and engaging social media presence.
  • Call to Action: Like and subscribe for more content.
  • Free Course: Link available for learning more about AI and automation.

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