Watching Videos with Paid Product Placements, Sponsorships, and Endorsements

Introduction

• YouTube content may include paid promotions such as product placements, sponsorships, or endorsements, which can influence the content.
• Disclosures are displayed at the beginning of videos when creators inform YouTube of such promotions.

Types of Paid Promotions

1. Paid Product Placement

   • Videos featuring products or services due to a connection between the creator and the product/service maker.
   • Compensation or free products/services are often exchanged for the video content.
   • The product or service is directly integrated into the video content.

2. Endorsements

   • Videos for advertisers or marketers that reflect the creator's opinions, beliefs, or experiences.

3. Sponsorships

   • Videos financed wholly or partially by a company.
   • Promote a brand, message, or product without direct integration into the video content.

Disclosures for Sponsored Content

• YouTube Premium users can still see disclosures for sponsored content if it is added by creators.
• For content directed at children, disclosures must be understandable by children.

Additional Resources

• Creators can learn about adding paid product placements, sponsorships, and endorsements to their content.
• Disclosures guidelines for videos directed at children.

Feedback and Improvement

• Viewers are encouraged to provide feedback on how to improve the content explanation.

Related Links and Information

• Help Center
• Creator Tips
• Learn more about disclosures in paid promotions for videos directed to children

Conclusion

Understanding the nature of paid promotions in YouTube videos can help viewers better interpret the content and its motivations. Creators are guided to properly disclose such promotions to maintain transparency with their audience.