Sales Training and Strategy Discussion

Key Topics Covered

• Sales Training Flexibility
• Selling Basics
• Understanding the Buyer
• Sales Process
• Closing Strategies
• Prospecting and Follow-up
• Customer Care and Motivation
• Traits of Great Salespeople

Training Flexibility

• Training provided at various times to fit schedules
• Option to train during lunch breaks or off-hours

Challenges in Training

• Ensuring that training programs are used by the team
• Concerns about time investment and effectiveness

Overcoming Objections

• Addressing concerns about program usage and effectiveness
• Decision-making challenges and authority

Sales Training Program Benefits

• Cost-effective training without disrupting business operations
• Daily training on various sales aspects like customer care, call handling, and objection management
• Offers live weekly calls for additional support

Financial Considerations

• Discussion on program cost: $1,800/month or $100/day per person
• Alternative pricing structures, including month-to-month or annual contracts
• Justification of training costs based on potential revenue improvement

Role of Decision Makers

• Importance of aligning with decision makers (e.g. Ed)
• Addressing decision makers' concerns about return on investment

Importance of Consistent Training

• Daily training can lead to significant improvements
• Comparisons made to fitness and advertising - consistency is key

Integration and Customization

• Ability to include specific company content in the training program
• Flexibility to adjust training materials as needed

Conclusion

• Emphasis on the necessity of asking hard questions
• Importance of including decision makers in the process
• Encouragement to improve sales calls and strategy for better outcomes