Interview with Izzy Cely on Starting and Growing a YouTube Channel

Introduction

• Izzy Cely: YouTuber with over 500,000 subscribers
• Successful alumni of the Part-Time YouTuber Academy
• Interview covers her journey, advice, fears, struggles, and emotional aspects of being a YouTuber

Izzy's Background

• Doctor, graduated from Cambridge
• Topics: personal development, language learning, health and well-being
• YouTube channel changed her life: friendships, impact, financial benefits

Realizing YouTube as a Viable Career

• Worked full-time as a doctor
• AdSense revenue exceeded doctor salary

Overcoming Fear to Start a Channel

• Fear of posting even on Instagram
• Strategies:
  • Reminder: no one is watching at the start
  • Realization: negativity reflects on them, not you
  • Urge to try and know the outcome

Joining the Part-Time YouTuber Academy

• Connection with Ali from medical school
• Viewed it as a hobby initially

First Successful Video

• Topic: Learning Mandarin
• Reasons it took off:
  • Searchable and niche content
  • Unique expertise

Expertise and Proof of Work

• Importance of having real experience or doing extensive research
• Examples: Izzy’s Mandarin learning journey, Alex Hormozi's business advice, Johnny Harris's research

Treating YouTube Like a Business

• Delegating tasks early, like video editing
• Investing time and money upfront
• Balancing enjoyment and business aspects

Consistency Struggles

• Difficulty pushing through uninspired phases
• Strategy: focus on input rather than output
• Recognizing personal enjoyment to keep sustainable
• Fear of judgment and negativity

Overcoming Judgment and Negative Comments

• Understanding spotlight effect
• Training to be equanimous with comments
• Emphasizing positive comments and their genuine appreciation

Authenticity and Target Audience

• Strategy: imagine talking to one person (e.g., Target Avatar "Bella")

Handling Metrics and Analytics

• Avoid getting obsessed with performance stats
• Important metrics: clickthrough rate, AB testing for thumbnails
• Focusing on the purpose and creative spirit

Limiting Beliefs and Imposter Syndrome

• Common feelings among successful YouTubers
• Continuously challenging and soothing these beliefs
• Examples of personal affirmations/thoughts for better mindset

Recommendations

• Part-Time YouTuber Academy: Helps distill and clarify conflicting advice
• Provides a clear roadmap for beginners and connections with creators

Final Insights

• Even successful YouTubers have internal struggles
• Importance of purpose, authenticity, and enjoying the process
• Overcoming external and internal pressures through mindset shifts

Where to Find More

• Izzy Cely on YouTube, Instagram, and other social media platforms
• Collaborative video on Izzy’s channel with more tips from Ali

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