Transcript for:
The Ethics of Sports Technology

I'm wearing the real Team USA Olympic uniforms  with one of the world's fastest super shoes and   we're going to cut it in half because what's  inside this shoe is part of a huge debate   happening in sports right now. The question is,  when does sports gear get so good that it's   actually CHEATING? There's a ton of cool gear  that's banned from sports from making athletes   too good, like swimsuits that make a swimmer's body  too streamlined, or gloves that make a receiver's   hands too grippy, or bats that let a player  hit the ball too to hard, or shoes that make   a runner too freaking fast. They call it "tech doping," using physical gear to gain an unfair   advantage. In this video, I'm going to show you  the banned technology that you won't see in the   Olympics... oh that's grippy... and the cutting edge  tech that you will see that's on the very edge   of what's allowed. You might be thinking, "hold  on, no gear should give athletes an advantage!"   But we don't run barefoot anymore. We don't swim  naked. We use tech to play sports and that tech   keeps getting better, pushing forward what humans  can do. So... where's the line? That's what I really   want to figure out. This debate is about way  more than sports. In every part of our lives,   technology pushes humans forward and it's up  to us to decide what do we want from it. This   video is about that question. Let me show you the cutting edge of sports technology... MICHAEL PHELPS: "I am wearing the fastest suit in the world and that's a fact..." "the fastest suits in the world" "technological doping..." "it is cheating" "a weekend that changed distance  running forever" "Nike's controversial vaporfly shoes" "fueling new controversy over the suits the  swimmers are wearing" "surpassing human capabilities..." Today I'm at Nike's test lab in Oregon to show you some of the world's best and   most controversial sports equipment. But first, if  you were trying to decide whether to ban something   from sports, how would you do it? Here's where to  start. First most regulators ask is, it dangerous to athletes or fans or both? This is the big reason  they give for banning steroids but it applies to   hardware too. For example, in Major League Baseball  they're not allowed to use aluminum bats they have   to use wooden ones because aluminum would allow  them to hit the ball so fast they might kill   people on the field or hurt people in the stands.  So if gear greatly increases the risk of injury it might not be allowed. But most of the cool  tech that we're talking about doesn't increase   danger, it just makes athletes better. So the next  question they ask is, is it against the spirit of   the sport? But how do you define that exactly?  Spirit of the sport, it's intentionally vague! So it gets broken up into smaller questions like,  can everyone use this tech? Is it fair to record   holders? Does it artificially enhance a player's  performance? Let me give you some examples. Try to   decide what you think is right before I tell you  what the rule-makers chose. This is the Olympics   in 1972. Do you notice anything missing? Nobody's  wearing goggles! Four years later, the Olympics   allowed them. You see early adopters start to use  them and those athletes start winning. Here's a   chart showing swimming records by year. That's  when goggles were allowed. Most people today   would say allowing goggles was a good idea  but then something new caused another big spike... In 2008, Speedo collaborated with NASA to  make this, the LZR racer. This suit was so cool. The fabric mimicked shark skin with these little  channels that let water flow more easily. It had   these panels that sucked swimmers bodies into a  more streamlined position, and people speculated   that the way it trapped air made swimmers  float more easily, which Speedo denied. But   it was clear this new tech was helping swimmers  crush world records. Athletes were doing things   nobody thought was possible. It was awesome. You  remember that Olympics when Michael Phelps won   more gold medals than any human had ever won in a  single Olympics ever? He was wearing a LZR racer.   Is that fair? This new suit made the swimming  world lose their minds. The general manager of   the US team said the records shouldn't count.  So should this fancy super swimsuit be allowed? Within a year, the swimming governing body voted to  ban them. The swimmers you see at the Olympics now   are wearing suits made with only textile fabrics  that can only cover this much of their body. I feel   mixed about that! We can't see well underwater  and our skin isn't textured like sharks but   goggles are allowed and these swimsuits aren't  but on the other hand we don't allow flippers   there's a line somewhere. It's just not always  obvious... like prescription lenses in Olympic   shooting... okay or not okay? If you said okay, the regulators agree with you. Olympic shooters are   allowed to wear prescription lenses. They can  correct their vision, they just can't enhance   it. Or how about this: Sticky glue that makes it  easier to catch a football... okay or not okay?   The NFL said not okay but grippy gloves are fine.  "How in the world? Oh my goodness!" I love these   questions because they get it what we think the  whole point is of both sports and technology and   of course it's so messy but the messiest of  all is the debate about running shoes and a   record that was supposed to be impossible to beat... "he has done it!" Welcome to Nike's test lab! I'm at Nike to answer a question I've  been wondering for years. Let me explain. In 2019   I watched Eliud Kipchoge become the first person  ever to run a marathon in under 2 hours. That   is 4 minutes and 35 seconds per mile for 26.2 miles!  Here's what that speed looks like for most people... This was supposed to be impossible but  he did it and while the world celebrated Kipchoge's   record in professional running all eyes turned  to these. He was wearing special prototype shoes   built to make him run faster. In fact, studies  showed that this design helped runners at the   time go 2 to 3% faster than the next fastest  shoe and regulators started saying that this   shoe threatened the Integrity of the sport. But  why this shoe? If you look back at the history   of running shoes you'll see that over the last  100 years they've gotten a lot better than 2-3%.  Early running shoes looked like this. They're  basically loafers with spikes! People can run a   lot faster in basically any running shoe today. So  why was this shoe all of a sudden so controversial? Let me show you the answer. This is the newest  version of that same shoe design and I'm about   to cut it open. So this is the successor of what  Eliud Kipchoge beat the 2 hour marathon in? "Yeah It's a culmination of all kinds of technological  development. It's a thing of beauty and we're going   to destroy it." There's no chance I can put it  through is there? You could guide me. If I lose a   finger, it's my fault. "Uh Lindsay what do you think?"  "Well we do have her on camera saying it will be   her fault..." If I cut my finger off, I'm saying it  to camera, it's not like Nike's fault. "Sweet Jesus   this is fine, come on it's fine, it'll be fine,  it'll be fine, it's okay..." While I set up to   cut this shoe in half, let me tell you about  another company whose tech makes things run   better: Shopify. Shopify is a commerce platform  that lets anybody start and manage a business.   They have a drag and drop store editor that makes  building a store so easy. Incredible stores run on   Shopify. And you can sell things across social  channels like YouTube and I'm based in the US   but I'd want to be able to reach you in other  countries too. Shopify makes it easier to sell   across borders with local payment methods and  helps with tax compliance with Shopify Markets. they also just launched Shopify Magic which are AI  tools designed for business owners. They can help   you transform your images by removing or adding  new backgrounds or write SEO optimized product   descriptions for your store. I made some hats and  sweatshirts as gifts for our Huge If True team   and I keep getting comments from people who'd want  to buy them, so I'm working on figuring out how I   could manufacture them and if I do, I'd sell them  on Shopify. And you can do it all on your phone.  You have the most powerful tools for growing and  managing a business, anywhere. Shopify makes selling   things online easy. If you want a free trial, click  the link in my description. Now let's cut that shoe open... Woooo! Look at this! Lots of companies now make their own version of a  super shoe and people say they've changed running   sports forever, but how exactly? At a high level,  every super shoe today has three key sections: The   upper, which holds your foot, the outsole, which  hits the ground, and the midsole which mostly   determines how much of the energy that a runner  exerts down into the ground is returned to boost   them into their next stride. This is called energy  return and it's a huge deal in running. Nike's new   super shoe specifically maximized energy return  by building in a way taller stack of new cushy   foam and a carbon fiber plate that acts like a  lever springing the runner forward, which outside   the shoe looks like this right here. They even  included special air pockets for extra bounce.   Before super shoes, a good energy return rate was  about 60 to 65%. Now it's more like 80%, way more   of the runner's energy that they get to reuse.  I wanted to show you what that energy return   feels like but to do it Nike didn't just give  me their shoes. They let me try the real team   USA Olympic uniforms. So I'm wearing this and this  and this and most importantly these. Okay now go away... I feel awesome. Let's do this. They didn't just test the shoe, they tested me. They analyzed my running style, they showed me how  these uniforms deal with sweat, and hardest of all   they made me run in 95° heat at 70% humidity.  "Some of your cameras may not work super well   in here 'cause they might fog up. What speed would  you like to run at today?" Uh I'd like to go   fast enough to give you some real information...  "I'll just be right outside the window. So I'll   look at you, thumbs up means I can go a little bit  faster, thumbs down means a little bit slower." Okay   put me in coach! Yeah I did not fully understand  what I was in for... I don't know how to do that... "She wants to go as fast  as you'll let her go..."  I feel the energy return, it feels  like a trampoline on my feet... When Super Shoes were introduced, just like  the swimmers with the LZR racer, runners began   to crush world records. Marathon times saw the  biggest increase in 50 years. People started   complaining that the shoes were giving runners  energy, but that's not how "energy return" works. All the energy has to come from the runner, and  anyone who runs knows it's not easy. I'm reaching   a point where I can't talk casually anymore. "She's  getting hot. She's been running for 2 and a half   minutes. The world's best marathoners can run in this  temperature at faster speeds than this for two   plus hours." "If you're up for it, we'll have you go  for about six more minutes." Okay! "How you feel? So   fun right?" That was great. "You got good sweat going  all over the place, beading up over here" Dripping. Look at this. So running shoes that make you faster:  okay or not okay? Regulators decided something in   the middle. They tried to restrict how much energy  return super shoes could give by implementing a   40 mm foam height limit and saying shoes can't  have more than one carbon fiber plate. Kipchoge's   shoes barely fit these requirements but they were  prototypes which felt unfair so Regulators added   a rule saying that all shoes had to be available  for anyone to buy at least four 4 months before   they were used in competition. These rules were  pretty much aimed at Nike and back then Nike   wasn't happy about it. They issued a statement  saying the rules would stifle innovation so   I asked the head of Nike's sport research lab  about it now. Why did Nike feel that way at the time and do you still feel that way now? "There  was a number of reasons we were pushing back   and and worrying about stifling innovation.  I think it's like just a moral obligation to   keep to keep pushing forward. Our goal is not  to make the world's fastest athletes faster   by putting fans behind them and pushing them down  the field. It's that's not interesting to us." That's   really the key. It's all about pushing the human  body forward. But that brings us to the last big   debate about technology in sports: What if the  tech that you're debating is part of someone's body? You might remember this guy, Oscar Pistorius.  He was the first person to qualify and compete in   the Olympics with these. running blades. This was  a moment that got a lot of people talking about   what's fair and what's not in sports. You might not  know him yet but that's Blake Leeper. He qualified   for the Olympics 8 years after Pistorius but  he wasn't allowed to compete... "So I had what   the fifth fastest time in the world against  able-bodied athletes which qualified me for the   Olympic Games and then I was abruptly stopped. I had to take my my case to the Court of   Arbitration of Sport..." The Olympics had allowed  Pistorius but they now wanted to revisit the   rules. Should running blades be allowed? If you let  people wear glasses for shooting, meaning they can   correct a disability that they have, aren't  prosthetics the same? And how do you decide   what's a correction and what's an enhancement?  Turns out, tests. A lot of tests. "They put dots on my blades to see the spring compression to see like  what type of energy return are we getting out of   the prosthetic legs and how does that compare  to somebody who have their legs?" Researchers   found that Blake's prosthetic legs made him no  faster at sprinting or gave him better endurance   but they did make him worse at accelerating and  rounding curves. Then the opponent side argued   that prosthetics are lighter and they don't  require of the body's oxygen. It was seeming   like a tossup but then... "the one thing that  they got me on specifically was called the MASH   rule, max allowable standing height." The Olympics  didn't use this rule for Pistorius, but now they   decided Blake couldn't compete because his blades  made him taller than he would be naturally but   Blake was born without the bottom part of his legs.  He has never had a full height naturally with his   legs. They calculated it using measurements  from other parts of his body to tell him   what his height would theoretically have been  and to make matters worse those calculations were   based on only small studies of white and Asian men  but the whole idea of using averages for athletes   is tricky. Most people's wingspan is roughly their  height, but Michael Phelps wingspan is three whole   Ines taller than he is. That's part of what makes  him so great. But in the end... "they said this is the rules that're set, we're sorry Blake, but you have to drop your legs by 6 inches." And changing your height is not the same as changing in your swimsuit.  "I trained at 6'2 my whole life and now I'm   5'9 so I'll go reach or I'll go run or my back  went out. And the question, that the million-dollar question is, what's fair and what's not fair? If  somebody was born with bad vision and they wear   glasses you wouldn't regulate that. Now I could try  to wear glasses, but I don't I don't need glasses!" Really the conversation that we're talking about  is a fear or a concern that technology will get so good people on blades will actually outperform  everybody, is that what people are really talking about? "I think yeah. I think that's the  conversation that is really at hand. It wasn't me trying to compete. It was the idea  of the Pandora's Box that it could potentially   open up. I don't agree with it but I understand." We have come so far in improving what humans can do. Today we have better nutrition and training and  strategy and recovery and of course technology.   The whole point of technology is to make people  better, to make our lives easier, to make us more   capable, to make things that we never thought were  possible come true. But how far and how fast and   exactly in what direction technology pushes us is  the big debate that we're going to keep on having   far beyond sports. "Should we regulate it should we  tame it down? Should we allow it? Should we integrate   it?" "I think it's wrong to stop. I think it's you  can say it's unethical to introduce these things   to sport. It's unethical to stop inventing  and to stop pushing human potential forwards"   And personally I can't wait to see what humans are capable of. [Wait for it...] Welcome to Nike's test lab... That's gonna be the ending!