How to Set Up a Newsletter on Substack

Introduction

• Presenter: Alias
• Topic: Setting up a newsletter on Substack

Why Substack?

• Key feature: Automatically repurposes newsletter posts into blog articles on your website.

Creating a Substack Account

• Head to Substack and create a free account.
• Registration redirects to a page with posts from other creators.

Setting Up Profile

• Go to Profile (bottom left) -> Edit Profile
• Set up:
  • Name, handle, bio
  • Upload logo or profile picture
  • Add social links for organic followers growth

Setting Up Substack Website

1. Go to Dashboard (top right)
2. Overview details:
   • Subscribers, followers, 30-day views, latest posts
3. Go to Settings to adjust various options:
   • Publication Name: Customize (e.g., Alias' Newsletter)
   • Description: Brief info on your content (e.g., Learn about marketing)
   • Site Design: Upload logo, watermark, customize colors and fonts
   • Layout Options:
     • Header style: Choose template (e.g., “featured”)
     • Post layout: List, grid, groups
4. Ensure mobile page looks good
5. Customize about page for insights on your content and goals
6. Import emails from other platforms if needed
7. Connect Stripe account for paid subscriptions
8. Set up welcome email to improve engagement and deliverability
9. Explore and set up referral program for growth
10. Add custom domain (one-time fee of $50)

Creating a New Post

1. Click on “New Post”
2. Select type (text, audio, video, thread)
3. Add title and subtitle
4. Formatting and elements available:
   • Bold, italic, strike-through, links, images
   • Quotes, code blocks, buttons (subscribe, custom)
   • Dividers, financial charts, footnotes, polls
5. Choose visibility (everyone or subscribers) and tags
6. Set delivery options (instant email or schedule)
7. Publish the post

Reviewing Posts and Stats

• Copy link to post
• View homepage with posts
• Check stats (traffic, top sources)
• Add recommendations for mutual growth

Comparison with Beehive

• Beehive offers more growth and monetization options for newsletters.