AQA Language and Literature: Paris Anthology - Eurostar Advert

Introduction

• Focus: Eurostar text "Stories are Waiting in Paris"
• Type: Advertisement for UK market
• Aim: Encourage travel from London to Paris via Eurostar

Context

• Mode: Multimodal (narration, images, sound, music, logos)
• Purpose: Primarily persuasive, also entertaining
• Target Audience:
  • Young professionals, middle-class, educated
  • Cosmopolitan tastes
  • Adventurous, with disposable income for travel

Representation

• Paris:
  • Exciting, varied location
  • Mix of traditional and modern aspects
  • Stereotypical themes (snails, locals, romance) presented with irony and humor
• Audience:
  • Carefree, open-minded socialites
  • Adventurous, willing to explore new experiences
• Eurostar:
  • Convenient mode of travel to Paris

Linguistic Features

• Second Person Perspective:
  • Engages audience, situates them in the action
• Epistemic Modality:
  • Uses adverb "maybe" and modal verbs "will" and "won't"
• Dexis:
  • Spatial dexis "this" and "that"
  • Connects spoken and visual elements
• Pronouns:
  • Replaces nouns, enhances immediacy and directness through imagery

Connections

• Touristic Representations of Paris:
  • Humorous accounts (e.g., Bill Bryson)
  • Romantic texts (e.g., "Around the World in 80 Dates")
  • Guidebooks (e.g., "Paris for Children")
  • Conversational texts (e.g., "Visiting Paris")

Conclusion

• Overview of the fast-paced, vibrant advertisement for Paris via Eurostar
• Emphasized the immersive experience and potential adventures awaiting travelers.