Lecture Notes: Social Media Marketing Unit 4

जय गलबत मॉडल्स

• Components:
  • Strategy: Clear plan for using digital tools to reach business goals, identify opportunities, and adapt to digital technology.
  • Structure: Organize company to adopt and implement new ideas, eliminate rigid departments, and create collaborative teams.
  • Process: Create simple and flexible ways to support digital plans, automate tasks, and manage projects effectively.
  • People: Encourage employees to present new ideas and use digital tools, hire talented people, provide training, and promote a failure-free environment.
  • Technology: Use latest digital tools to improve business; invest in software for efficiency and creating appealing digital products.
  • Metrics and Measurement: Track progress against set goals to measure success and understand customer satisfaction.
  • Customer Centricity: Prioritize customer happiness by providing personalized experiences and easy transactions.

Digital Transformation

• Benefits:

  • Improved efficiency
  • Enhanced customer experience
  • Data-driven decisions
  • Global reach

• Objectives:

  • Enhance customer experience
  • Operational efficiency
  • Data-driven decision making
  • Market expansion
  • Employee empowerment
  • Business model transformation
  • Brand differentiation

• Steps:

  • Assessment and Planning
  • Leadership Commitment
  • Technology Selection and Adoption
  • Skill Development and Training
  • Data Strategy and Governance
  • Change Management
  • Continuous Improvement and Adoption

Digital Leadership & Principles

• Characteristics:

  • Visionary Thinking
  • Customer Focus
  • Adaptability
  • Innovation
  • Data-Driven Decision Making

• Principles:

  • Vision and Strategy
  • Customer Centricity
  • Innovation and Agility
  • Empowerment and Collaboration
  • Ethical and Responsible Leadership
  • Continuous Learning and Development

Online PR (Public Relations)

• Methods:
  • Utilizing online platforms (social media, blogs, websites)
  • Engaging in real-time communication
  • Cost-effective strategies
  • Building brand awareness and improving relationships

Online vs Traditional PR

• Online PR:

  • Global reach
  • Real-time communication
  • Cost-effective
  • Measurable metrics
  • Direct engagement

• Traditional PR:

  • Limited reach
  • Slow communication
  • Costly
  • Difficult to measure
  • Indirect engagement

Online Reputation Management (ORM) & Tools

• Importance of ORM:

  • Enhances brand perception
  • Crisis prevention
  • Builds customer trust
  • SEO benefits
  • Competitive advantage

• Tools:

  • Social Media Listening Tools (e.g., Hootsuite)
  • Review Management Platforms (e.g., Trustpilot)
  • Search Engine Reputation Management (SERM) Tools
  • Online Review Generation Tools (e.g., Podium)
  • Social Media Analytics Tools
  • Online Monitoring Tools

ROI of Digital Strategy

• Definition:
  • ROI: Return On Investment
  • Measures profitability and efficiency of investments
• Components & Analysis:
  • Cost Analysis
  • Performance Metrics
  • ROI Calculation
  • Attribution Analysis
  • Benchmarking
  • Long-term Impact
  • Testing and Optimization

Adding Value to Businesses through Digital Marketing

• Benefits:
  • Increased reach
  • Targeted advertising
  • Cost-effective marketing
  • Measurable results
  • Improved customer engagement
  • Enhanced brand awareness