so listen the rumors are true there is a proven and profitable way to turn your social media accounts into a sales generating machine for your business transforming your existing social media strategy from a time- wasting activity into one of the fastest and most effective ways to start generating more leads more clients and more sales and in this video I'm going to show you seven of the most effective social media marketing strategies that are working right now so you can just follow these steps and avoid all of the mistakes that lead most people to failure so with that said let's dive straight into to one of the most important strategies of all something I call the marketing master plan also a big thank you to HubSpot for sponsoring this video but more on that later the marketing master plan is my secret weapon when it comes to creating effective high-converting and ultr profitable social media marketing strategies whether I'm creating a marketing campaign for meta Google Amazon or a smaller agency client like a plumber roofer or dentist first off you need to make sure that you're doing the right things in the right place for the right people at the right time and this is why the first step in the marketing master plan is the model the model is all about the what as in what am I going to offer my market or in other words what is it that you're selling the key here is to Define and clarify exactly what you do and make sure to choose an offer that's going to help you maximize your enjoyment and profitability all at the same time by keeping your focus squarely on your most important most relevant and highest value offer you avoid confusing and overwhelming people the fact is that confus confused customers and Confused clients don't buy so keep the focus on a single offer one at a time and keep it clean clear and as simple as possible okay next up Market the market is all about the who as in who is my ideal customer Avatar or ideal client Avatar my perfect target market the kinds of people that are the best fit for what I have to sell the fact is you can't sell to everyone and the more clear and specific you are the more desirable your offer and your messaging are going to be more on this later though then once you've got that done it's time to move on to the next step the message the message is all about the why as in why are they going to care what problem is my offer helping them solve and why would they want to work with me instead of my competitors now if you've never thought of this before these are some tough questions to answer but fortunately for you you've already done the hard work of identifying your model and your market so now all you really need to do is kind of bridge the gap between the two first identify what I call your ideal clients Miracles and miseries their miracles are all of their wants and needs and dreams and goals and desires their miseries on the other hand are all of their pains and problems and fears and frustrations your offer job the model in this case is to help them move away from their miseries and towards their miracles and your message is how you're going to help communicate how you do that okay next up media media is all about the where and when as in where is your market present and active online and offline what media types and platforms do they prefer and how are you going to reach them for example through text or audio or video not to mention when and how often you're going to post or create content there which is all about your content frequency and schedule now most people mistakenly start here first hearing about how Tik Tok is the place to be or how Instagram reals are getting an extra push from the algorithm or how YouTube is perhaps the single greatest marketing opportunity of our entire generation and as true as these things are objectively they may not be true or at least they may not be the best fit for you your business and your audience after all as great as YouTube is if the thought of creating long form videos just doesn't work with you right now then you're going to want to pass or if your business happens to serve an older demographic then Tik Tok probably isn't the best place for you if you serve mostly men then you can probably safely ignore Pinterest at least for now and if you serve an international audience there's even more considerations with different social media sites being blocked or banned or Limited in different countries the point is you've got to find out where your ideal target market is active and present and then go there ignoring everything else now being in the right place at the right time is a good start but it's not enough to create profitable campaigns for that you also need a machine so let me walk you through that next the machine is all about the how as in how will I guide my target market through the process to becoming a paying customer or client in marketing we call this a marketing funnel or a sales funnel or a customer Journey but the machine is a really important topic so I'm going to walk you through it in more detail later in this video the next thing then that we need to talk about before that is the social media algorithms but first I want to tell you about this report right here you see HubSpot recently came out with their value packed and completely free social media trends report to help you create a winning social media strategy by giving you an exclusive look into how people engage across social both personally and professionally for example if you're curious about how AI is disrupting marketing then you'll be interested to hear that 71% of social media marketers are now using AI tools and how that 87% of Market believe that using AI tools is crucial to a successful social media strategy this year another popular topic and Trend taking over right now is community building and 86% of social media marketers say building an active online community is crucial to a successful social media strategy now that customers and consumers are expecting more engagement and support on social media than ever before there's also insights on the increased use of social for research the impact of social media shopping and an expert panel with insights from other social media thought leaders and the best part is it's completely free so make sure to click the link down in the descriptions below this video to download your free copy of hubspot's social media trends report today now let's dive into the algorithms and how to use them to your advantage as fancy and complicated as the social media algorithms might sound well they're actually pretty straightforward so if your social media accounts and following aren't growing as fast as you were hoping or your content isn't getting the reach you expected it's usually just because the algorithm is having having a hard time doing its job of matching your content up with the Right audience but don't worry because once you know what the algorithm is looking for you can simply follow the rest of the tips that I'm giving you here in this video in order to make the algorithms work to your advantage you see the algorithm only has two jobs number one to find content for people that they might enjoy and then number two to show them as much of this enjoyable content as possible so that they stay on the platform forever so the secret then is to help the algorithm by being crystal clear about who your account is for and then optimizing your content for your fans your followers and your audience because if they like it and so will the algorithm but we'll talk more about attracting your ideal audience shortly another Cliffhanger there for you for now what's important to know is that when it comes to content types there is still one kind of social media content that Reigns Supreme and that will get you more reach more views more clicks than pretty much any other kind of content video so let's talk about that now it's no longer a secret that your clients your customers and your audience want more video content the social media platforms all want more video and most of the content online is now video based yes Tex still works blogs are still a thing and yes podcasting still works maybe even better now than ever before as it's become more mainstream and popular but none of those come close to video in regards to both popularity and Effectiveness After All video allows you to see and to hear someone and with the right kind of captions you can keep people engaged by allowing them to read parts of what you're saying as well and as for building trust and becoming an authority in your industry video is still the next best thing to being in person face to face and it builds trust like nothing else out there allowing you to communicate a ton of value very quickly now when it comes to video there's a ton of different things that you can do depending on your experience and your comfort level and your budget of both time and money the easiest way to get started is to just grab your phone and shoot a quick 15 or 30 second or so story and post it on Instagram it's fast it's simple it's low barrier to entry and it's a great way to show your more personal side with without needing to edit or put in any kind of post- production in fact inside our agency accelerator program where we help people start and scale successful marketing agencies one of the first kind of content that we have our students create is short 30 second stories which provide one of the biggest bangs for your marketing buck in regards to the effort versus reward and ability to generate New Leads new clients and new sales to take it to the next level creating a slightly more polished Facebook or Instagram re a Tik Tok or a YouTube short is going to be worth your time of course this then leads us to the next piece of the puzzle what kind of video is best short form long form one of the biggest questions that people are asking right now is all about the pros and cons of long form content versus short form content to keep things simple we're going to call short form content any kind of vertical content that's 1 to 3 minutes or less something like a short a story or a real and we'll call long form content any kind of horizontal content that's 5 to 10 minutes or longer think of a regular length YouTube video a podcast maybe even a long form blog post now I'm just going to come right out and say it for most people most of the time long form content is a better and more profitable bet to make first off let's talk about the depth you can achieve with long form content because when you're creating longer pieces longer videos or longer form articles of a thousand words or more well you've got space to really dig into a topic which means you can provide more insights and data and Analysis that kind of stuff that short form just can't match not only does this help in form your audience but it also positions you as an authority in your field and when people find your content informative and valuable guess what they start trusting you more and coming back for more longer form content also tends to rank higher in the search engines as they usually include more keywords and backlinks and social shares plus longer content keeps readers or viewers on your page or video longer reducing balance rates and increasing dwell time all these fancy nerdy marketer words that basically just send positive signals to the search engines boosting your site or your videos visibility and helping drive more traffic plus long form content tends to get more shares on social media when viewers or readers find your content valuable and engaging they're more likely to share it with their networks this not only increases your reach but also enhances your Brand's visibility and credibility and more shares mean more eyes on your content that's a win-win let's not forget about user experience providing a thorough well researched piece of content means you're answering your audien's questions and addressing their pain points at a much deeper level when users find all of the info that they need in one place they're more satisfied more likely to return and from a business perspective long form content can be an absolute power host for lead generation whether you're making detailed guides or white papers long form videos or webinars well they often require your audience to provide their contact information in order to access the content this helps to build your email list and identifies potential leads who are genuinely interested in your offers plus long form content can nurture these leads by providing them with valuable information that moves them through the sales funnel further Boos in conversion rates even higher finally as if this wasn't enough already one of my favorite benefits of long form content is its longevity essentially by focusing on creating Evergreen content stuff that remains relevant over time can keep attracting traffic and generating leads long after it's published plus you can also repurpose long form content into various other formats like blog posts and social media updates and videos and podcasts and infographics all of this helps to maximize your content marketing efforts and helps you reach a bigger audience at a deeper level long story short bit of a pun there for you while short form content is quick and easy to consume the benefits of long form content far outweigh the extra time and energy required for this strategy to pay off big time that said the next question we need to answer then is when it comes to making this content what's more important quality or quantity if you've ever read a blog post or listened to a podcast or seen a video on content marketing then I know you've come across the age-old advice to publish highquality content content on a consistent basis everyone says this even me and they're not wrong quality content on a consistent basis is one of the biggest keys to success in marketing but it's the end point not the start quality content isn't something that just happens right out of the gate takes practice engaging with your audience and slowly building up your content creation skills and so the advice to focus on creating the highest quality content you possibly can often causes people to give up before they even really get going to agonize over their content and to judge it way too harshly and in the end well this basically just leads to them never doing anything for fear of how they or their content might be perceived but the reality is that in this hyper competitive market more is better different is better and better may not actually be better because quality is subjective so what looks terrible to you might look amazing to someone else and probably does so if you're currently putting out one video a month try to make it weekly if you're sending out a weekly marketing email try three times a week try to make it daily and if you're putting out daily Instagram cont content well could you try it twice a day I bet you could you see it's competitive out there my friend so the key is to do your best and do it as often as you can without going crazy in the process that's the game that's the fun ultimately the best kind of content to post is the kind that's going to give your audience the most value which is what this next point is all about as we already covered when we talked about the marketing master plan one of the very first steps in any marketing campaign is first identifying and clarifying exactly who it is and what kind of client lead or Prospect you want to generate because the truth is that anyone can generate leads thousands even millions of them for example if I wanted to generate a thousand New Leads right now well I could run a sweep Stakes or a draw just give away a free iPad if I wanted to generate a million New Leads I could give away a car but all that's going to do is get me a ton of leads that are probably never going to buy anything and are really just here for the free iPad or free car so the best way to do this is to take a look at your current Client List and then do a simple 8020 analysis on on them in other words taking all 100% of your clients current and former and then identifying who the top 20% of them are typically you'll want to rank them in regards to revenue but you could also factor in other things like how enjoyable these clients are to work with how many referrals they send you how easy is it for you to make them happy and deliver your products or Services if on the other hand you're launching a brand new offer or starting a brand new business and you don't have any previous customers to look through you're going to need to get a little more creative and start having conversations with potential clients and potential buyers who you think would be a good fit in order to get the following information information that falls into three different categories the first category you want to Define is their demographic details these are things like their age and gender income and occupation next is their Geographic details like what city state Province or country they live in and then lastly is their psychographic details like what are their interests their Lifestyles their Hobbies any groups or organizations or affiliations they're a part of what are their behaviors you things like that in marketing when you put these all together you get what's often referred to as an IC or ideal customer Avatar and knowing this and truly trying to understand your customers and your clients better than they even know themselves is what separates the amateur marketers from the pros that and having a really solid funnel so let's talk about that now when it comes to marketing funnels there are a ton of different shapes and sizes out there but the one I want to share with you today is the one I use pretty much 90% of the time and I call it the case funnel the case funnel is a marketing funnel designed to take your prospect from having no idea who you are all the way through to becoming a lifelong loyal paying client and it's perfect if you sell your services through a sales call the case stands for coaches and Consultants agencies service professionals and experts the funnel helps to pre-qualify clients overcome objections in advance and really just makes the entire client acquisition and sales process faster easier and more efficient and it looks like this so let me walk you through it now starting with traffic every marketing funnel starts with some kind of traffic this could be a social media post a blog a podcast a video an ad doesn't matter the key here though is to drive the traffic to the next step of the funnel which is the optim page if you're dealing with cold traffic meaning the people that you're marketing to have never heard of you before then it's important to guide them through the rest of the steps in the order they're presented on the other hand If you're receiving a warm lead something like a referral well then you can safely bypass these first few steps and move them straight to the application page page so I'll talk more about that in just a second for now assuming your lead came from cold traffic well like I said the next step is that opt-in page the opt-in page exists for one reason and one reason alone to get someone to opt in yeah it's pretty profound I know so typically what you want to do here is offer them something of value like a free downloadable training a checklist a video or some kind of cheat sheet in exchange for your prospect's name and email address then once they enter their details and hit submit they're immediately taken to the next stage of the funnel The Authority amplifier it's here in the authority amplifier stage that you want to provide value and establish your credibility and expertise what works best here is to provide a short training video that helps your prospect with a problem that they have now you don't have to give everything away but try to provide a quick win and then follow it up with an invitation to apply to your services by clicking a link somewhere on the page once they click the link to apply well they're then directed to an application form which is the next step of the funnel having an application form for your services is one of the the most valuable things that you can do in that it not only helps you get more information on your potential clients and how you might possibly be able to help them but it also sets the frame and shows that you are an expert and you're not necessarily willing to work with just anyone who pays you this is important for both cold traffic and warm traffic yes even your best referrals who come from your best clients should still be requested to fill out an application prior to a call as it again helps to collect valuable information and also sets the tone that you're not willing to work with just anybody who comes your way now you can review each application manually or you can leverage automation as most online form software allows you to redirect them to the next page automatically if the application looks good or redirect them somewhere else if it looks not so good and the next page is the calendar booking page here in the calendar booking stage you can allow your prospect to choose from one of your available times in order to have a quick call with you to go over their application to discuss their goals and decide together on whether or not you're a good fit to work together so that's the case funnel and if you're looking for for even more strategies well I've got a video linked up right here with 10 more proven and profitable marketing strategies that are guaranteed to grow any business so make sure to tap or click that now and I'll see you in there in just a second