We're worth it. Because I'm worth it. I'm worth it.
In the 70s, the women's rights movement descended into the streets. But advertising had not yet given women a voice. Their husbands did the talking for them. The hairspray that leaves hair feeling like hair. A 23-year-old advertiser came up with this slogan, Because I'm Worth It, and revolutionized the rules of advertising for an entire era.
I use the most expensive hair color in the world, preference by L'Oreal. It's not that I care about money. It's that I care about my hair. It's not just the color.
I expect great color. Actually, I don't mind spending more for L'Oreal because I'm worth it. I did know the overall concept was huge.
I really liked that, that it was, that, you know, I'm worth it. This was very new because the woman talked herself about her feelings and her experience about the product. And if I pay more, I feel I get more. And I'm worth it. It's the end of the 80s.
The world is changing and so are women's lives. they're more independent and self-confident. They've won the self-esteem that society had never before accorded them. He says I'm a gorgeous blonde.
I say I'm a smart blonde. He says my hair's the color of a pale golden jewel. I say, of course, I use preference by L'Oreal. He says I'm worth it. I say, the guy...
There is no tummy. The slogan, because I'm worth it, changes and evolves into because you're worth it. Some of the women, it might have been, I don't remember if it was Heather Locklear or whether it was Andy McDowell, at some point someone said, you know, I'm not sure if I'm comfortable saying I'm worth it. I mean, it's okay.
but I want other women to feel like they're worth it too. You're worth it. Ever since, this baseline has been a constant for women, encouraging their independence and fulfillment. You can be feeling down and a little insecure and just feeling like a human being sometimes, because we all have our moments, and maybe watch that commercial and realize, I am worth it. As strong and meaningful as ever, this baseline still conveys the same values of respect and recognition.
In many countries in the world, the reality that women are worth it is a battle that must still be fought. out