Growing a Successful Treat Business

Jul 31, 2024

Mindmap

Lecture Notes: Growing a Treat Business with Chitalia

Introduction

  • Presenter: Chitalia
  • Topic: How to grow a business quickly and lessons learned
  • Business Type: Treat Business (chocolate-covered items, candy, cheesecake cones, etc.)
  • Started: A year ago

Initial Setup and Challenges

  • Initial chocolate: Ghirardelli
    • Expensive: ~$5 per bag
    • Issue: Lack of knowledge about chocolate and food coloring
    • Mistake: Using water-based food coloring instead of oil-based
  • Correct Practice: Use oil-based food coloring (available on Amazon, Michael's, Walmart)
  • Chocolate Melting: Use defrost setting and then 30-second intervals
  • Preferred Berries: Driscoll's from Snooks

Growth Strategies

  • Content Creation: Take pictures and record videos of all orders
  • Consistency in Posting: Post at least twice a week to maintain visibility
  • Platform and Goals: Establish a business platform and set clear goals
  • Practice: Constantly improve the quality of work through practice

Financial Management

  • Budgeting: Allocate 25% of earnings back into the business
  • Spending Discipline: Avoid personal spending and focus on business reinvestment

Equipment and Upgrades

  • Start with basic tools (e.g., microwaves) and upgrade as you earn
  • Example Upgrade: From microwave melting to a dedicated chocolate melter
  • Invest in Molds: Essential for making uniform treats (chocolate-covered Oreos, breakable hearts, etc.)
  • Suppliers:
    • Amazon: Boxes, molds
    • Schnucks: Berries, grapes, fruit
    • Walmart: Some chocolate
    • Michaels: Sprinkles, molds, cake pins

Business Practices

  • Patience and Realism: Growth takes time; don't expect immediate success
  • Setting Rules and Prices: Know your worth; don't let others undervalue your work
  • Innovation: Add your unique touch to stand out from competitors
  • Time Management: Avoid promising specific completion times to customers
  • Continuous Learning: Stay updated with new techniques and trends (use platforms like TikTok and Pinterest for inspiration, but innovate)

Conclusion

  • Consistency and Passion: Key to success in the treat business
  • Attention to Detail: Crucial for producing high-quality products
  • Community Engagement: Invite questions and interactions from the audience
  • Call to Action: Like, comment, and subscribe

Stay focused and consistent to grow your business successfully!