iPhone Launch Presentation Notes

Introduction

• Anticipated day for 2.5 years.
• Apple introduces revolutionary products that change industries.
  • 1984: Introduction of Macintosh changed the computer industry.
  • 2001: First iPod changed music listening and the music industry.

Introduction of the iPhone

• Presenting three revolutionary products:
  1. Widescreen iPod with touch controls
  2. Revolutionary mobile phone
  3. Breakthrough internet communications device
• These are not separate devices; they are combined into one - iPhone.
• Apple aims to reinvent the phone.

Current Smartphone Market

• Current smartphones combine phone, email, and internet but are complicated.
• Smart phones aren’t easy to use and have fixed keyboards.
• Apple aims to create a smarter, easier-to-use device.

Revolutionary User Interface

• Developed from years of R&D; interplay between hardware and software.
• Current smartphones have fixed control buttons which limit interface flexibility.
• Solution: Remove buttons for a large touchscreen.
  • Multi-touch technology:
    • No stylus needed; uses fingers.
    • More accurate and recognizes multi-finger gestures.
    • Patented technology.

Software Breakthrough

• iPhone runs on OS X, offering sophisticated features:
  • Multitasking
  • Best networking
  • Excellent power management and security
  • Desktop-class applications.

Syncing and Design

• iPhone syncs with iTunes, similar to iPods:
  • Media (music, movies, etc.)
  • Contacts, calendars, email settings, etc.
• Design Features:
  • 3.5-inch high-resolution screen (160 pixels per inch)
  • Thinnest smartphone at 11.6 mm
  • Minimal buttons, including a home button.
  • Built-in 2-megapixel camera.
  • Various side controls (volume, silent switch, headset jack, etc.).

Advanced Sensors

• Proximity sensor: Turns off display during calls.
• Ambient light sensor: Adjusts screen brightness.
• Accelerometer: Detects screen orientation (portrait/landscape).

iPod Functionality

• Easy access to music, video, covers, and playlists through touch controls.
• Cover Flow feature allows easy album navigation.

Phone Functionality

• Key Features:
  • Sync contacts with PC/Mac.
  • Visual Voicemail: Direct access to voicemail messages without sequential listening.
  • Quad-band GSM and Edge compatibility.
• Phone App:
  • Easy access to favorites, recent calls, and contacts.
  • Conference calling capability.

Messaging Features

• SMS: Multiple conversation sessions allowed.
• Keyboard designed for fast typing with error prevention.

Internet Communication Features

• Rich HTML Email: Connects with IMAP/POP email services, supports Yahoo for free push email.
• Browser: Safari delivers full HTML browsing experience.
• Google Maps Integration: Includes search and directions.
• Widgets for weather, stocks, etc.

Collaborations and Partnerships

• Partnership with Google for search and services on the iPhone.
• Partnership with Yahoo for email services.

Conclusion

• The iPhone combines functions of an iPod, phone, and internet communications device.
• Targeting 1% market share with plans to sell 10 million units in the first year.
• Pricing: 4GB model at $499 and 8GB model at $599.
• Available in June 2007, exclusive partnership with Singular (AT&T).
• Apple to be rebranded as "Apple Incorporated" to reflect product line.

Final Thoughts

• Apple aims to innovate beyond traditional smartphone capabilities.
• Reminder of the importance of forward-thinking and user experience.