[Music] put your tongue in your left cheek and breathe in 600. [Music] so what here is your face being pulled backwards and the eyes are being drawn that way on the mouth it's the torque so it's starting to unfortunately this is when your eyes are going this way the mouth's going this way but you see your chin's up because you don't have as much compression but you see this torquing line in your head so that line is coming down and your eyes are more centered through your jaw the chin is an overhand yeah because what happens is you have all the pressure like this yeah so you're pushing up against that when you take away the restriction and also in your head [Music] so what happens is literally just that one little bit your body straightens out your head's coming and over time your this will loosen up and your head will come back and you'll get another right three quarters and because we're going up you had all that compression in your body yeah that's stopping the muscle dilation or the pressure movement uh and circulation to the brain so the reason why you felt more clear is we just literally took the pressure off the brain it's like reducing the inflammation but we're reducing it mechanically while the while the other things are reducing yeah twist your skin so that it comes up with the center and then hold it up there to hold it and then what we do is [Music] squat to your spot and let's go side to side really slowly [Music] [Music] okay awesome franco it's great to have you here uh it's been quite the journey i think the last time that we did anything like this presentation was at the human garage i think it was 2016 maybe 17. 3017 yeah and we did the first presentation on on the power kirk and on the kitoba and it was a really scientific presentation and today what we're going to do is we're going to pick your brain and ask some questions about this technology you've created and it is technology it's not just a supplement and we want to get to know a little bit more about about it and about you um i'd like you to hear the story i know it i've heard it a couple times myself but i'd love to hear the story again for the audience specifically how this all came about like were a bodybuilder and you ran into a problem and that's what started this whole journey off right that's that's correct yeah so you want to know the story yes all right yeah i started um so i i was doing my undergrad at the university of british columbia in human nutrition while i was climbing the ladder in the bodybuilding arena and i was using the laboratories i had latitude to be able to analyze blood work and determine exactly what was working for me what wasn't working for me as i progressed towards each contest so every contest for me was an experimental program that was tangibly analyzed from from the standpoint of blood work from month to month as i progressed towards this was very scientific and i i really leaned a lot on on curcumin as an anti-inflammatory at the time believe it or not curcumin was was relatively unknown and um i was one of the first in canada in the in the late 80s to be using it the way i was and i was using large quantities the idea was to deliver an anti-inflammatory effect to my body because i was training so hard that i wanted to be able to train more frequently than my competitor that i would see every two years competitors in these bodybuilding shows so i had assigned myself a two-year cycle most people competed you know every six months every every year and i figured that you know if you compete too frequently you know how devastating it is on the body to get ready for a contest it's just it's denigrating so um i just began to map out the two-year cycle and trained hard and delivered whatever supplements i needed to be able to recover as quickly as i could curcumin became a staple for me it worked well and i had other things i was using as a program that delivered results that were for most people that thought there was formidable i went from mr junior bc as a as a 19 year old first contest i lost first contest i went into and then kind of things started coming together based on the analytical work and i won mr bc senior mr senior amends mr vancouver mr western canada mr canada and then went to los angeles and won the ifbb leader pro qualifier and so the whole time i was an underdog and i was i was at the same time doing my undergrad and i blend began to collect the data and after winning the contest i had actually graduated with my undergrad but um i'm gonna step back one year before winning that contest because it sounds like everything went smoothly and as you know as you progress you know the best late plans don't necessarily go the way you want to go and i was supposed to compete in mr north america contest in 91 and became very ill and i was hospitalized and i was bleeding so at the time nobody knew what it was i had this gastrointestinal problem that would raise its ugly head every time i had exams in university and i thought well maybe i'm just you know pretty weak at dealing with environmental and life stress and that was you know something that was delivered to me it just got worse and worse until uh preparing for the mr north america which compounded life with more stress physical and and mental and um i ended up being hospitalized bleeding so i was in there for four weeks and i weighed at the time about 220 pounds like just massive like twice the size i am today that's a big guy yeah i was i'm five seven it was 225. like my legs my legs are like 33 inches and my waist is 28. um you know arms almost 19 inches chest 52. like i was massive and in in two weeks uh two and a half weeks i've lost 25 pounds in the hospital bleeding every time i go to the washroom just piles of blood nobody knew what it was i was it was the disease was resistant to to any of the cortical steroids that they were delivering and it turned into a little bit of a nightmare but i realized at the time you know you've got to really and and this is a philosophy today that you're all all focused and you've got to really take care of yourself and and and really look deep at what's working for you and what's not working for you and what used to work for you and what's changed today to cause whatever is ailing you at the moment and that's what i did and in fact what had happened was uh for four months prior to this adverse event i had stopped taking the curcumin i was using now this is so early on in the natural health space because i was in the natural health space advising and counseling people based on my education and personal experience in sports nutrition but so early on that turmeric and curcumin were never really available all the time reliably and there was a world shortage but i said okay you know what world shortage i'm going to just keep doing what i'm doing but the anti-inflammatory i was using to help recover from the training was also serving as a mild anti-inflammatory for my gastrointestinal problem that had not really become full blown at the time so when i took away this anti-inflammatory it just just you know reared out of out of control now here's the thing i'm using this curcumin extract at about seven to nine grams a day a typical bodybuilder takes so much more of what you think works because more is better and i mean nobody today would ever take seven or nine grams you couldn't because it was just almost impossible three or four shakes with curcumin in it just piling this stuff in for recovery from training but it was taking the edge off this disease and when i took that compensatory factor away the disease just flailed out of control and there i was hospitalized so what had happened was i went uh in the hospital they told me you know they have to resect my large intestine cut it out because that's the only way they would save my life i said okay wait a minute you know i need to go back i'm going to find the stuff i was using and it took the edge off the disease after going back and using this compound i was on the corticosteroids as well that the hospital had doctors had prescribed and that took the edge off after three or four months things seemed to be a lot better i went back to training but i was limping along i was never 100 because once i once it hit that hard it's just hard to recover from from the inflammatory activity but i went on to win mr north america a year later and did my thing and i said okay i did it i got to the goal now i have to figure out what the heck is wrong with me and um what i had done was i i was supposed to go do my post-grad right after finishing my undergrad and in experimental medicine and i said i need to start a company that generates the revenue i need to do this research so i started a sports nutrition company called champion's choice and leveraged the mr north america championship my education i remember the brand i didn't know that was you that was me yeah because i was i needed a body for the same time yeah so that was from canada you didn't know that was him i didn't know i didn't know champion's choice so and that was the first company to ever offer a curcumin based recovery agent in the marketplace and and what i had done was engineered this compound because i had enough insight knowing which material that i was buying that was working better for me versus materials that weren't working for me to relieve to take the edge off the disease never completely recovered the disease just taking the edge off and because i began to market this product i had to determine with certificates of analysis the actual composition of this curcumin that was coming in to make sure it met specifications i began to realize that um the product that actually had a slightly higher curcumin iii content now regular curcumin has three humanoids in it most of us go out and buy curcumin 95 say up it's 95 it's pure it's going to deliver a result that any other 95 curcumin is going to deliver but what we don't know until you go in deeper is that there are three humanoids that make up that 95 curcumin and they fluctuate from batch to batch from geographical area that that grows it to another geographical area that grows it in fact you know i can buy turmeric that comes from china from india and from other and other south american countries and all of them have different proportions of these curcumins because the climate the the earth the environment even the insects because a lot of these curcuminoids are made by the plant to protect itself from the environment from oxidation from insect attack now what's happening when an insect attacks the plant and you begin to analyze this archaic biological system that we still have in our cells that we can affect in a similar way except the dose that the insect is getting in the plant is going to kill it but for us it's serving medicinally and a high dose enough that proportionally is heavy enough to the insects doses to kill us too nevertheless i go back in and realize that the curcumin iii loaded uh product would deliver a result that would take the edge off the disease and it began to focus on curcumin iii so i isolated it took it out right and i began to study it intensely to map the pharmacology now the interesting thing is that you know we have all these botanicals in the marketplace and if we use curcumin as the model they have multiple constituents in them that create this poly pharmacology so this massive pharmacology that hits a lot of different targets in the body and the holistic approach states and the philosophy solidifies that this holistic system is required you need to target multiple proteins that are naturally created by nature to target our natural system in a way that's synergistic now in allopathic medicine the medical community that's mainstream medicine today says no no no we don't want polypharmacology we want selected pharmacology that targets one protein and there's validity to that the reason is that we are better able to control that pharmacology we know there's less likelihood of adverse events with other drugs because it's selective so i began to really study the pharmacology delivered by the pharmaceutical industry to determine you know how can we leverage what they have done but still maintain the holistic value of our technology to be able to be accepted in mainstream medicine so that we can deliver this technology to the broader public globally without having to fight through the sludge of allopathic medical resistance and so i became an island for 10 years the island was i used the pharmaceutical drug research to study each of these different components in the curcumin three curcuminoids i mapped the pharmacology thoroughly we had medical discoveries they've been published in peer review medicine and the discovery showed why this was working for me and once you know what each of these components do you can actually re-engineer the final product to be more selective for a protein that you know you want to target while maintaining the underpinnings of the holistic compounds that are required so basically what you're saying is you're taking pharmacology and blending it with holistic and you're using the principles of both to deliver a result to deliver now a result that is reliable so what we've said is the philosophy of biologic is look we have all looked at natural compounds as effective ways to treat the body to treat disease to treat human being with disease the problem is it's not reliable and it's true the reason is that we have standardized if you use the model we have standardized curcumin as the 95 percent well we need to go in and standardize by each constituent because if they change then the pharmacology changes because each constituent although they have a similar biological structure there are differential features to that structure that render and allow that molecule to have slightly different level of activity so now what we've done is standardize the proportions of the curcumin and we've locked in the proportion of curcumin 3 that we know inhibits a protein called msk1 which is dysregulated in a lot of autoimmune conditions cancers and things like that and when you regulate msk1 and bring it back to its normal functioning state then the inflammatory cascade functions more effectively now the cool thing is that we took this model we were very effective with curcumin because the um the power kirk is made with the curcumin biomedium c that we that we we i guess technologized it's like it's technology it's it's it's very unique technology it's not regular curcumin we have to work with health canada for two and a half years to develop new monographs new approval processes for something that they weren't familiar with and we've come such a long way we've shown now with health canada that's now proved as an over-the-counter we've gone to a 50 for the medical community because it has a more potent effect on msk1 for diseases that might have other other features that are very difficult to deal with we can't talk too much about disease specificity but what we've been able to achieve with health canada is that we have a powerful anti-inflammatory agent we can claim is an anti-inflammatory agent and now we've shown health canada that variants of this technology that are way more potent than even the over cat over the counter are effective are well let me just say this that are great candidates as health candidates put it after reviewing all our research at biologic great candidate drug for the treatment of covet and we've seen it in our community already where with covet you know a lot of the adverse events and the dangerous situations that occur with people who are infected occur because there's a predisposition for inflammation there's an underlying subclinical inflammation because they might have other diseases such as autoimmune conditions diabetes things that raise the subclinical inflammatory activity we've shown in the research that we can mitigate the inflammatory activity to bring it down to baseline activity so that once infected and i say potentially we could treat covid and treat people who are in distress and at risk for morbidity and mortality with cova now when i talk about covet it's an exciting time because well first of all people think you know kobe's already passed us and the reality is that we have mutations of the of the virus itself and these variants will come and continue to come and ravage society periodically so we have something now that is going into a a clinical trial for the treatment of people in distress based on this is interesting though based on the original research that shows it's a powerful anti-inflammatory and it's been approved as an anti-inflammatory already so we're very excited about that because this is not just about being authorized to go into a clinical trial but it's about validation validation for the work we've been doing that has altered this curcumin from the originally accepted state to one that's at a higher level of functionality and is a hybrid of what we do pharmaceutically in the drug industry and holistically in the natural health space which i've been in for 30 years and i think it's about time that we bring a new level of credibility for the technologies in general in the natural health space that work and the fact is they work but we just need a more sophisticated way to standardize them so that they're reliable and they work every time you take them as opposed to a chance that the proportions of the inner underpinnings of these botanicals may work you know we've now done this with ashwagandha and ashwagandha is a different animal in itself an animal different plant yeah it's a great problem and you know ashwagandha as opposed to curcumin having three curcuminoids has 35 with analytes so you know we've been navigating through that for the last three years identifying each one mapping the pharmacology of each one and what we've found is phenomenal in terms of you know neutralizing reactive oxygen species enhancing nrf2 which is a transcription factor in the cell that is responsible for manufacturing or transcribing glutathione peroxidase superoxide dismutase catalase these are antioxidants inside the cell not antioxidants we would take like vitamin c that's what i call it outside in exogenous versus endogenous endogenous so imagine that as you age the endogenous antioxidant load in your cell begins to decline and you need it to neutralize to neutralize the exhaust such as the free radicals that occur when you're metabolizing nutrients and creating atp i thought when i left at la i became a free radical myself yeah well i'm a free radical in my space so quick question here because um a lot of our users a lot of our our base is in the united states the majority of it and the rest of the world seems to focus on there so what is the relationship of health canada compared to the fda well um it's said globally that to pass the stringent regulations in in the canadian program in health for health canada is a real coup because um generally they're stronger it's harder much harder to pass so to give an example because that's the first thing people ask is it fda approved and and where but fda never approves anything yeah of course and if you notice it says here the fda hasn't approved this and it's not used for diagnosis or mitigation of disease and blah blah blah now here's how it works you can sell something in the u.s and the fda will fda will allow it if they haven't banned it if they haven't banned it yeah it's a different system so this is this is what they call a negative system versus the inclusion in canada you're not allowed to sell anything unless they've approved it yeah all right so that's the difference so with with all of this um there's lots of research lots of science and it's obvious that you're doing something completely new in the research and science space um how does that um how does that actually affect uh your mission your vision so like what is the overall global vision for you and your company and biology well you know since the beginning and after my personal experience um it's been to to validate the technologies in the natural health space or or as i've said clearly invalidate them if we can't find the science now if we haven't found positive evidence in terms of pharmacological benefits to a disease pathology when we're when we're studying this we haven't found it it doesn't mean it doesn't exist because we're not the end-all be-all but we can't go ahead and make the claims for something that we expect is going to be functional if we haven't found what is making it functional so for example it's i'm going to go back to the ashwagandha space because we've all known that you know curcumin is an anti-inflammatory we and it's been known the mechanism it's an nf kappa b inhibition is there's a there's a pathway which i studied in my phd work which was my central uh path of study is the nf kappa b signaling pathway it's responsible for creating the cytokines that elicit the inflammatory response in the body and there are approximately 150 genes that that nf kappa b transcription factor comes if you know a little bit of biology comes from the cytosol into the nucleus into the dna opens up the promoter of the dna and transcribes these um um the the messenger rnas and basically what you're saying is you're working on the operating system not the applications exactly so we're affecting the operating system and down regulating all the cytokines that are involved in beaconing uh beckoning and beaconing they are being beacons for the immune system and so by doing that we're upstream of any one cytokine that represents the cytokine storm that we talk about in say for example the covet pathology so in the copic pathology they're saying hey we need to neutralize interleukin-6 which is one cytokine we're saying wait a minute the cytokine storm phenomenon is represented by multiple cytokines that create an exacerbated inflammatory response why not go upstream to the transcription factor inhibit it and now you inhibit the whole cloud so maybe let me ask you this um more so that the how why are you doing this like what is the long-range goal for biologica i mean are you are you looking to be like the biggest natural pharmacology in the world are you what like what is the goal like why are you doing this if we become the biggest organization in the world that does what we do that's great that's not the goal the goal is to just run the to to to live and step through the journey of step by step validating or invalidating these technologies so people have the knowledge right okay so basically taking the way i see it is because you know when i talk to you i mean i know a lot about the body but i actually can my brain can shut down when i talk to you because you're so smart about this we have specialization and education in different different areas yeah i i get it i get it but it's it's more about uh it's more about um uh what your vision is like for the world i mean you're doing this for a reason you want to help the world in some capacity and i think that's another thing that's our mission we're literally out there to help the world and you said bringing education the education and how things work has been well actually hidden or just not it's not exposed enough so um so your plans to educate and and do that is is is that something are you moving towards an education model um we don't want to be functionally um day-to-day educating we want to be able to do the research that demonstrates efficacy and viability and how you can achieve that reliable efficacy so here's my here's our philosophy if you go onto our website at biologic pharma medical you'll see that basically what we're trying to achieve is this i believe that the medical practitioner of the future will treat the patient for disease in the most in from starting from the least intrusive methodology to the most intrusive only when needed that's that's exactly our belief because uh when we like earlier we went through the fashion maneuvers with you and we were doing uh oregon reset which effectively is a is the has the same net effect as as acupuncture but again it's it's there's with less intrusion so basically you're looking at the same thing how do we create less intrusion for the greatest result yeah and in my case because of the education and the passion and experience i have in this arena and not in your arena i'm saying okay i know the nutritional space for the last 30 years i know what a lot of these substances do let's let's let's study the underpinnings of each of these botanicals the constituents to determine which one is doing it so that we can standardize that constituent so that's reliable every time and so you know so the doctor of the future will have studied naturopathic medicine as much as he studied allopathic medicine and i say on two hands this should be the same thing but right now they're two ends of the spectrum but it takes education in the medical community to be able to appreciate it this is why i've gone down the path of studying these technologies using populist people say why use the pharmaceutical model because why reinvent the wheel the medical practitioners have been taught to respect that model that is the model they're familiar with fine i'll bring this in here let's go and you know what i use your drugs as the positive control for example in the study we just did for an erectile dysfunction product viagra is the control positive control we use a negative control for the study that we did saying you have an ed product and it works well and hey that works that's gonna be a hard one to get into the market the competition is really stiff that is stiff yeah but okay to give you another example we've created a lipitor analog for ldl management right now we use lipitor as the standard and the positive control in the same study that was used by pfizer exactly modeled by them to show hey just as effective dude that's ingenious for people a lot of people watching this aren't even understand what that is uh but so for lipidor we're talking about cholesterol management right now and that and that is a big controversial area as well because you know we've had a lot of these pharmaceutical agency agencies lower the range in which your doctor is going to say yep you need cholesterol management so in other words so what the threat lower the threshold in other words it used to be it used to be here and now it's here so more people are actually getting prescriptions the problem is that a lot of these statin drugs have side effects not for all people but for many people that create peripheral pain and stiffness and damage and that's what we change that's what we deal with and then you guys are dealing with the repercussions of that right but they don't say that you know these statin drugs will deplete coq10 in the brain and in the heart and over 10 years then you may have a myocardial infraction you may have a stroke you may have other things that happen in the brain the the simplest thing is just memory deficit why i'm getting older no no you're not getting older you've been on statin drugs for 15 years yeah right now the thing is that there's positive benefits to the statin drug it's not a bad thing it's just that maybe curcumin ii not curcumin three remember the curcumin three is what this is building our discovery which is patented now shows curcumin too soon as you raise it forty-five percent works just like the statin drug so so let's move uh let's move a little bit out of the technology and let's go back to um let's go back to uh like how this all came about so from our point of view we started using the power kirk 50 in the clinical model and we have the 30 available for the public today so we tested this over 10 000 patients and every single person that came in here was our initial response so we had a two hour treatment cycle and uh and we were we would add two power kirk 50s when they came in the door that treatment cycle the first week dropped down in 90 minutes and then dropped out of 70 minutes so we were getting the same results manipulating the body and it literally uh 40 less time so that's that was the validation that we had and then we had all these other things like like what it actually does to the body like what i notice when i take it it immediately like within 30 minutes my brain starts to clear oh yeah why is that yeah well you know we all live especially as we get older with different levels of subclinical inflammation whether you have a functional diagnosed disease or not and inflammation is just a function of you know how the body works oxidation for example and inflammation go hand in hand as oxidative levels rise in the body you tend to have an escalated level of inflammatory activity as a response to the injury that the oxidation occurs and then inflammatory activity propagates oxidation but that actually if if that oxidation and inflammation is prolific in the brain for whatever reason there's multiple reasons um then yeah you have the so-called brain fog it can't contribute to that so when we did your your before and after photos which we did today both you and mike were standing taller and the shape of the head changed from our point of view when we measure that that's actually reducing inflammation because of pressure so the average person by the time they hit 40 is an inch and a half smaller than they were uh when they when they were in college and that's so just mechanical information because we're pressurized system so that's why it has so much effect i think and then when we open it up with the maneuvers then then we have inflammation and we have movement in the fascia as well that's what we that's the benefit i think that we've we've noticed the best and then the other part too is it's instant inspiration yeah why it's so fast yeah well i'll try and explain it yeah that's it's an interesting thing because we are seeing more and more that people say within hours it's effective now regular curcumin typically takes a few days and the reason is i've talked about these two proteins and see if i can describe this so that it's easily understood that transcription factor i talked about nf kappa b is called it lives in the cytosol the cytosol is the outer part of the the cell i don't know if you've had biology you have the nucleus and then the cytosol and when you when you're injured there's a there's an enzyme that breaks down ik it's called uh i kept a kinase it releases the nf kappa b and it goes into the nucleus and it's looking for the dna that it has an affinity for and the the gene the promoter of the gene now until you're injured this thing is attached to it in the cytosol or until there's oxidation and here's the cool thing if you're not managing oxidation in the cell it can cause the i kappa b to be loose and it then comes in and creates inflammation as you age is one of the features that creates the implant directly literally we're getting younger as we take this well you're combating one of the factors one of the to put it more accurately like i don't want to i think i'd like to say yes but from a scientific standpoint you're countering one of the biochemical effects that occur when you age and that contribute to proliferation of aging so the way we look at it is is the science says exactly what you said what we said say is that we look feel and move younger exactly and it's because you have less inflammation that inflammation escalates with age you know if you go go for a run ride the bike with your with your grandson or your son you know i know i'm going to get up in the morning and i'll be stiffer than he would be right but i take my bdmc power kirk and i'm not i'm at par because i'm countering this nf kappa b adverse event with age with an antioxidant that preserves the integrity of that complex now here's the other thing this works differently because remember i talked about msk1 so now msk1 is a different protein altogether it's a kinase and it's inside itself you picture the cell ms case also in the cytosol and in the nucleus and when this nf kappa b is released and goes into the nucleus looking for its promoter gene it's inactive it has to be turned on by msk1 right so there so msk1 is like it turns it on yeah so nf kappa b is not active it's it's translocating into the nucleus but it's not active until it's turned on by msk now think about this regular curcumin just slows down the movement of nf kappa b it takes a long time for that to slow down enough that you're going to feel a difference our curcumin shuts off the key msk1 boom done it's instant okay so that's that's why people are having the instant results yeah so what happens what happens to the nfk after if there's no key there's no key now here's the thing we're not completely turning it off the biological system is not black or white yeah so what's happening is that you know you're you're turning off some of the msk1 you can't get it all so it's still functioning we need f kappa b to function normally because there's there's normal functions that occur there normal activities but what we're doing is we are taking down the disregulated levels of msk1 now we're not only turning it off we're showing that we we limit the phosphor because phosphorylation is what turns it on we actually reduce how much the cell is making back to normal levels right so why would you not be at a normal level like what are what are some contributing factors to um autoimmune diseases are known some some are known to have msk1 elevation some cancers are known hodgkin's lymphoma you guys had someone with a non-hodgkin's and what happened to that same thing it was just immediately they started having a clear brain better movement sleeping better they the mobility goes up because we what our belief is is that that we're we're made to heal the body is and if it's not healing it's because there's something in our environment or that's dysregulated and movement is life so once they start moving again and breathing and regulating then we see the disease start to to remiss or back off so you know we don't we're not supposed to be making claims for diseases like cancer and things like that because we haven't done the clinical trials we've seen the results in the public place and this is why this clinical trial now for the treatment of covenant and respiratory disease is a big one for us because we're taking a path through allopathic pathways that are that are acceptable to be able to make those claims legally and say now once we go to drug status then what now we have drug status for this variant then we go sideways and say okay we're doing trials now on these other drugs and these other diseases crohn's disease colitis because colvin opportunity has created a fast track opportunity to instead of it taking nine years has taken us 12 months to go into drug status right okay so that's cool so so what's the difference between good and bad information because there's a conversation there yeah well inflammation is critically important for regeneration of tissue you know when you get injured the first response is an inflammatory response which then sets in motion a restorative response and it's important for that phase to occur typically it's a seven to ten day phase tip more specifically it's a seven day max phase but if it's prolonged it prevents the restorative phase from coming into play and that's where it's a problem if it's amplified because of other diseases compounding the inflammatory activity it can be a problem and in fact this is what's happening with the covent situation with people who have other disorders that are already setting the stage for inflammation up here instead of baseline and then when you get infected the inflammation goes one up here instead of here and that inflammation is is represented in terms of the terminology you've seen in the public space by the cytokine storm phenomena the cytokines are the cytokines that elicit the inflammatory response and deliver the symptoms and they create damage to the tissues that are in and around the vicinity of the infection and because covet is now known to become systemic in terms of the arterial walls and how it replicates that becomes a situation that's pretty much systemic in terms of the inflammatory activity so when you guys actually i mean when you trialled it yourself internally you did the science on it you it was working with power with a 30 level without black pepper well yeah i'm sorry well actually yeah so let's go let's go to like more we've got a lot of the science let's go to more of the of the practical talk um we want to quite the first thing is is that people say you need black pepper yeah you need pepperoni so why is this different again well the black pepper or the active constituent the piperine um is said to in their studies that show that it enhances the bioavailability bioavailability not only of curcumin but other substances that it's added to this is already bioavailable when we raise that curcumin 3 level there's a lot of things that happen that change everything about this you remember we talked about orac value regular curcumin has an auric value somewhere around 9500 the orac value of this is about 500 000. so it's not even in the same bulk this is not even the same so basically one of one of these to compare it like one of these pills is roughly a hundred times more effective than a normal curcumin if you look at it that way if you look at if you're talking about orec value it's about 50 at least 50 times more okay yeah with oracle value when it comes to the inflammatory activity we've shown significantly so basically what you're saying sorry is that you could actually take one of these or 50 of these for the orac value to be equivalent right and i mean that's something that people because why i like to latch onto that is because it the the world when we went and we started marketing this um we we spent a couple years testing it in the clinic and then we went to do the research and oh my gosh the research on curcumin was so outdated and all over the place and so what you're actually doing is you're creating new research in that curcumin that the rest of the world can use as well well yeah and the rest of the world can actually we've been cited that thousands of times our research is public and peer-reviewed and it's cited on a weekly basis i get a notification ping cited again because it's novel ground and in order for people to take the next step to the next novel and this is what we do as scientists you know we offer what we've done is public now so that other scientists could say hey i have an idea that i may not have had let's leverage this platform let's go the next step i mean we're always trying to go to the next step no matter what yeah but we have a team and our team's limited to our team well you know the global scientific community is what should be looking at what we do and i and they are and they are because we're making we're making an impact so um so part of it i mean where this journey came up part of it is the funniest part is is how we got together um because uh i watched you in 1989 and i was on the pictures of the two of you no i wasn't on stage competition but i but i watched you uh compete i was in alberta um and i think it was in calgary possibly or well it might have been the western canadian western community that was it was edmonton so i watched you because i drove down from a former murray that's where i was living wow yeah yeah believe it or not 40 below zero 40 above so i drove down and i watched you um at the time i remember watching you saying man that guy is so good because you were you're a middleweight yeah and you were and you won the overall but remember the way i operated i was always on stage as a light heavyweight yeah and i would always i had this conversation you were were you like have your middleweight at that well i was a light heavyweight but i made weight costs for the middleweight by carb depleting three days yeah and then carb loading yeah you lose 12 pounds that's what i did i was like well i weighed in 199 and then competed at like 212 up and then by the end of 217. so the so i i actually i actually watched you on stage and i remember very distinctly saying man i want to meet that guy and uh because one day i just one day i'll meet him here it is 30 years later my marketing branding company which is wow um which i've worked with yeah yeah for 20 20 years i've worked up in various companies he comes up and says you got to look at this new product they told me all about it i'm excited about it i'm like he says it'll be perfect for the garage and then he goes uh and i said well how did this get it goes this guy named franco cavalier and i had a friend i'm like franco he's a bodybuilder franco were in canada and i'm like oh my god you're the guy that i said i was going to meet 30 years ago and and yeah here it is you came down we started off that was that was part of our journey it was because it was this serendipitous uh to say the least and um you know when we what we did with human garages we we we were building a clinical model and we were doing in the same way that you're doing with pharmacology we were we were bumping heads with other people because we were literally fixing people that couldn't be fixed and so a lot of other people were getting agitated about it so we had a lot of a lot of flack a lot of feedback regulatory authorities coming in people coming in constantly which i know you've had a lot of that yourself and uh um what came out of that though is we the most interesting experience is that we'd use the clinically icons and um for a couple years then i stopped when we shut down the garage because i didn't have my own inventory i came back to canada we started the fashion maneuvers and then we implemented the power curve when we came back and got together to to redo this and oh my god it was like 10 times more powerful and more responsive than i remember and and that's without with the contrast using it for years not having it for two and then having it and and that was that was part of our journey because we tested this out clinically we had like we had thousands of people that are using it and we got to see them in real time so what we saw is we saw that they became less reactive in their in their lives they had less stress they felt younger they were moving more and it was improving the quality of life i mean in your own world how has this affected you and your own life like your family uh what have you noticed in your own world that well for me personally i mean it changed my life completely i mean it allowed me to live a normal life and um yeah yeah because you had all sorts of butts yeah and how much do you take because it says one to two tabs a day yeah i uh for the autoimmune conditions it it probably requires more like three to six a day and um and that's why we're running this covert trial to get approval from toxicology for that we know there's no toxicology but we just have to go through yes we have to run the the proper processes to to to gain access to those approval processes so there's twelve the day i was doing when sending a i literally so there's well i've taken between uh 12 and 20 a day yeah sometimes on a regular basis if i feel the colitis coming on for two weeks and then i'll go back down to two to five a day yeah can you take too much of it you can um i you know i personally you know my if i speak unprofessionally i'd say no um to be cautiously respect respecting uh cautiously respectable about the medical environment and knowing that there are anomalies up there where people could react adversely with a high dose i'd say you know you probably shouldn't take more than four or five caps a day but that's because you know we have everybody has a slightly different genetic constitution and there are things called snps yeah uh single nucleotide that similarly glutathide polymorphisms are called and that causes a sensitivity in you that you may not have right and you'll never know it until you until you push the envelope one day wow that really that was not a good thing to do that's literally what i was trying to do yeah are there any contraindications anybody who shouldn't be taking it um the one contraindication that is uh mandated by health canada is that if you it can increase bleeding time so if you're on blood thinners but the reality is you do have to take quite a bit you have to take between seven to 12 pills a day to actually affect bleeding time but you do need to be cautious because again you've got those individuals that might have snp associated with yeah we get a lot of questions from our audience um so i'm taking i'm taking these drugs i'm taking i'm on these is it safe to take and um and generally what i what my answer to people is yeah it's safe to take what we're doing is we're helping those drugs work better in some cases but you know i think um i think the safe way to go from uh you know to again respect the medical community and the protocols is to say look you have a prescribing doctor yeah the only person that knows your condition as well and so you know take it to your doctor ask him if it's going to be okay because you know from a distance we can speculate but you know when you're in in this situation it's better to have the prescribing doctor we evaluate that we literally do that i say to people my general responses is is here here's what here's what we say about it but here's how i use it and here's what other people have done yeah yeah because because you're right they're they're i don't want to step on anybody's toes but in my experience we've used it with almost every autoimmune medication every pain medication and and we've used it in practice in conjunction with people taking it to their doctors and we have thousands of cases of people uh with zero contraindications so we haven't had one country we had one person that actually said they had troubles taking curcumin and um and the question is would they have troubles taking this and in the case they didn't so they they actually had troubles taking normal procurement but they didn't have troubles taking this is there would there be a reason for that um i i don't know that there'd be a reason i know that there are people that sometimes get a bit of an upset stomach this is so isolated we just say you know what if you do take it with food i've never heard i've never had one person saying there have been a lot of questions about can you give it to your dog for example yeah we do have a dog version of it we do it works amazing for skin disease coat issues like because even even even histamine response and an allergic reaction is exacerbated by inflammatory activity you take away the inflammation you reduce the intensity so people that have wildly inflammatory uh reactions to like pollen and stuff like this that's just helping it's not getting rid of it it's just helping by reducing the at the level taking the edge off yeah okay so for for general use one to two a day if you've got something that's a little bit more extreme inflammatory wise you take three to six and for how long like are we looking like 28 days 90 days can you do it uh you know do a saturation dose for three to five days which would be your higher dose and then you go back to your two capsules for the rest of the month yeah and then every month do a saturation dose for three or four years because you know because because this way you're taking the edge off of the inflammation and then you're making letting your body have been doing it right and giving your body the chance to maintain it on itself that's actually a really good idea because what we teach people is that they the stress habit cycle human body is 28 days and that's why we have that's why rehabs are 28 days is to break the habit so that that makes a lot of sense because we say that within three days we we shift perception and then the next 25 days that perception is bigger you need to maintain it in order to integrate it so is there a okay so that's for you know the saturation if i want to really hit something but what about performance like if i have if i want to study or i want to play sports or i want to run a marathon is that is it better to do more before that yeah you know often if i'm going into a heavy duty sport or activity that's atypical for me um i'll take two before and then two right after and then leave it at that okay yeah yeah we've definitely fixed it yeah so what does your routine look like for these in the day do you take some in the morning and summer night or i usually take uh two to four in the morning and another two to four at night for a little bit and so um so uh our our our mission our goal is i mean we when we we we have technology um which is the fashion maneuver technology and and what it underpins it we chose not to to process patented or anything we chose to just give it out to the world um we believe that the world uh and we're seeing the results now with with with tens of thousands of people doing maneuvers and and testimonials every day that it's working um what what our our goal was was to like in particular what we use is because all of our education and content is free to everybody and we have like thousands of doctors medical doctors chiropractors physical therapists that are using it right now so the way we fund ourselves is actually by using products like this and we have some other ones coming up with you and what we do is we have a really good price for this it's uh we 60 u.s but but what that does is it allows us like what we're doing is we're moving into countries like south africa where the dollar is 12-1 and and so we're looking so we have the america that funds it and then we can actually because to sell it uh basically a bottle of this costs over 700 if we were buying it in south africa so so we're actually selling it for like where we're we're moving to sell it to markets like that for six or seven or eight bucks which is obviously way below the cost and so we're using this as a as a way to to saturate to get the to get it out there to help people and and you have um that's our mission and you have other products i mean we we had the next one we had was the was a the keto fuel which is a ketogenic product it's amazing awesome yeah and if i don't take it one day i notice the difference i'm just not my impactful self yeah what is the biggest thing the biggest thing i notice is i literally yeah it's kind of odd thing to say but you you feel like you're walking taller and you're walking stronger and you feel like a force and without it you feel good but you feel you just have a next level mentation yeah and so that that's a that's that product originally was brought in for ketogenics because it takes away the keto flu that you get but it moves past there it moves it actually puts the body in the kit of genesis within 20 30 minutes right yeah can you buy it but you see the difference with that ketone is that we have a patent in this technology where there are regular beta hydroxybutyrate salts out there and that's the exogenous ketone we take butyrate the short chain fatty acid and it's coupled to the bhv and the reason is that that tells your liver that butyrate tells your liver to make more ketones from your fat while you've taken the supplement now what's the benefit of that what's training your body to make the ketones for your brain and your brain can use the ketone to make more atp than it can with glucose using less oxygen so if you're involved in physical activity you can see what happens you need less oxygen heart rate doesn't get taxed but you make more atp for the brain you're automatically fitter just boom right there i gave to ben greenfield before spartan race and the first thing he said which you have the clip of which is like that's just like rocket fuel and so we're we're going to do a full other talk on this but but i want to there are some products we have coming up we have the keto fuel um we've got the glivia which is the sugar the sugar substitute really good which is really good helps clear blood sugar too so it helps manage it helps manage blood sugar while giving the sweetness and it works like crazy and it doesn't and it tastes great and we've got the chai tea that we'll be coming out with and then we have the ashwagandha the ashwagandha is again it's just like taking curcumin compared to this your ashwagandha is like taking it's like a super steroid ashwagandha it's like oh yeah well you feel focused for me the biggest one is the ketone the only way i can explain it for the average person whether you're active or not you don't have to be active you don't have to be on a special diet but it's me for example sitting here like this versus on the ketone like this yeah yeah yeah and it's not aggressive but it's just your personality you're just like everything everything at the same time you're aware of so i can see her smiling i know she's smirking and i'm not even looking there but everything is there in front of me so we uh so we yeah so we're just teasing people with these products because we're gonna be coming out with these and in what what we see is the partnership is we have the the evidence in the marketplace of the use and and we have a an audience that wants to help themselves wants to share with others becoming educated and in in the tunes of tens of thousands and hundreds of thousands soon and so what i like about our relationship is that is that you're doing science you're creating products and you've got the biggest testing lab in the world it's like uh because we have people that are willing to voluntarily share their stories and their experiences and share their lab work and stuff like that so i'm really excited about being able to build this relationship with you i mean we've been we've been doing this since like 2017 so that's like five years that we've been around this idea and i said when i when i hit listen to you i said what you're good at what you're doing is going to change the world and it literally is and and we feel it today well we're we're excited to be working with you and get and being able to convey our message our products and and change people's lives in your network i mean that's uh it's it's an amazing opportunity i want you guys to take the time to come down and do this in our lab so that we can show your viewers uh where the rubber meets the road and laboratory drug research absolutely did we run you through the lab last time yeah yeah yeah i want i want people to see that stuff because because it's like it's like uh you know for for the rest of the world it looks like a supplement brand that you just go buy in a store but there is no buying in the store and this is patented you're not getting it from anywhere else and that's what's cool and we're gonna have this like we're shipping now to i don't know something like 60 countries or something like that but we're going to actually have distribution in a lot of other countries to really get this out there because i i have my personal experience and i believe that right now because of the world because of the stress because of the vaccines and the covet and all the other stuff people's in their nervous systems are just over taxed and it's causing all these inflammatory responses and and we believe that you know doing the fashion maneuvers which reduces the stress in 15 minutes by 75 to 90 percent and then using this on top of it it puts the body faster maneuvers are putting the body back into a healing state and this is actually doing the healing or the other way around this is taking and putting the body in a state where it can and then we're doing something with the body moving it and it's healing like we honestly believe the body was meant to heal itself and sure and that's what we're just doing anyways exactly and you know in this case the way i see this is that we reach such a state from the standpoint of our nourishment our food our environment and the stress load put upon us to perform and survive that we are all um in a pro-inflammatory state yeah the whole world is clinically or not yeah because people say to me they say well what if i don't have inflammation i'm like yeah you have escalated inflammatory activity beyond especially now you know you get to age 40 that becomes then a dysregulated system and i view these things as counter measures to put you back in alignment to what you're how you're supposed to perform right when we're in alignment to performance then we're moving and moving is the cure i mean basically what we say to people is movement is the way the body fixes itself and the most basic movement is breath and even the constriction of the fascia around the ribcage controls the amount of oxygen that i can i can bring in and that's why when we take the power kirk instantaneously we breathe deeper because it's reducing all the tension around the lungs the restriction sure yeah questions i think we're good i know i think uh well we have a couple questions for you we can take some questions from the audience yeah equally is there anything um people are asking when it's going to be ready yeah because we're out of stock uh so i think is it this week um well we just did qc on the um uh it's probably i've got to check with russia lee because she's she's on the qc but i'm thinking that the next order is ready uh middle of next week middle next week perfect yeah and then and then we ordered more so we're not ever having so we have orders in the head like i'll tell you look we are constantly running we have four facilities two in canada two in the us that are manufacturing our technologies on a perpetual basis and one of them has actually put a new um a completely new division in there for us and running our stuff full time yeah that's awesome yeah cool um any other questions there well i can't i can't thank you enough because it's changed my family's you know oh great my family it's changed their lives like it's a shame it's awesome you're very welcome my parents my parents are you know 80 and yeah and 79 and with without this they're 190. it just changes everything my father was going through um going through a large intestine cancer colon cancer um going through colon cancer went through treatments and his sight uh his movement uh was going down he's having night sweats every night and literally within days he's up moving no night sweats and so so in my personal life this has made such a difference for my father who is dealing with cancer his whole life has just changed as a matter of fact he messaged me last night says i only have seven days left it's like yeah i only have seven days left so in other words he's like he's like yeah and you know if you come one day if you come by and we go to the manufacturing facility it's just pumping out these capsules and then it's just orange stuff everywhere oh yeah so that's a good one too so um so if somebody stains and if if you have a brand new silk comforter that's white and somebody accidentally spills it on it yeah yeah you had a good idea so mike said lemon juice yeah you have to reduce the ph low ph lemon juice stuff like that vinegar yeah lemon juice is the best we got a question yeah is this product safe for vegans yes it's completely vegan yeah cool yeah all right we're good hey we're frank frank honestly um this is the this is the first we're gonna do more because uh we're gonna we're gonna talk about the keto fuel we're gonna talk about the ashwagandha and each and every one of these is gonna provide some basis of understanding both scientifically and usage wise which which we want because we want the science a lot of our bases is doctors and therapists and physical therapists and naturopaths and medical doctors and we have a lot of people that just want to use it so i feel good yeah yeah i just want to feel good i want to thank you for everything you did and also for you know having the belief in us to get this out and get this message out we have a really wild way of getting a message out with an educated audience and um and your belief in us has been really important because we had to start this whole machine over again after after we left the united states and we were having a lot of the same experience as you were being pushed back by the community sure which we worked in well it takes a lot of power and a lot of energy to overcome that so congratulations okay thank you thank you so much [Music] you