Sarah McLachlan Animal Rescue Appeal

Introduction

• Speaker: Sarah McLachlan
• Purpose: Appeal for donations to support animal rescue

Key Message

• Theme Song: "In the Arms of the Angel"
• Emotional Appeal: Encourages viewers to become an "angel" for helpless animals

The Situation

• Issue: Every day, innocent animals are abused, beaten, and neglected
• Cry for Help: Animals are in desperate need of assistance

Call to Action

• Monthly Contribution:
  • Amount: $18 per month (60 cents a day)
  • Purpose: Rescue animals from abusers, provide medical care, food, shelter, and love
• Special Offer:
  • Time Frame: Call or join online within the next 30 minutes
  • Welcome Kit: Includes a photo of a rescued animal

Impact of Donation

• Outcome: Animals receive a second chance at life
• Personal Assurance: Your call signifies willingness to help

Contact Information

• Action: Call the number on the screen now

Summary

• Goal: Encourage immediate support and create a personal connection between the donor and the rescued animal.
• Emotional Connection: The appeal leverages emotional storytelling to inspire action.