Brun and Clark's Reflexive Thematic Analysis: Coding Explained

Introduction

• Coding is a challenging yet crucial part of qualitative research in Brun and Clark's reflexive thematic analysis.
• Dr. Elizabeth Yardley provides guidance to PhD students in qualitative research.
• A free starter kit for Brun and Clark's method is available to help you begin.

What is Coding?

• Definition: The process of tagging data with labels (codes) that capture interesting or meaningful elements.
  • Think of it as using Post-it notes in a book to mark important quotes.
  • Codes are snippets, not summaries, capturing key points like feelings of exclusion or confusion.
• Examples:
  • "I felt ignored during meetings" could be coded as "exclusion" or "lack of communication."
  • "Training sessions were confusing" could be coded as "unclear guidance" or "confusion."
  • "Appreciated manager's check-ins" could be coded as "feeling valued" or "team inclusion."

Refining Codes

• Iterative Process: Initial codes will evolve as you analyze more data.
  • Overlaps and unclear areas will become apparent, prompting refinement.
• Example:
  • Codes like "unclear guidance" and "confusion" might merge into "lack of clarity."
  • "Lack of support" might split into "lack of technical support" and "lack of emotional support."
• Key Point: Refining codes indicates deeper understanding and insight.
  • Save earlier versions to allow experimentation without fear of losing progress.

Common Pitfalls

• Overcoding: Not necessary to code every word; focus on relevant data.
  • Stop coding when you no longer find new patterns (gut feeling with practice).
• Vague Codes: Avoid "miscellaneous" or "other." Be specific, even if messy at first.
• Codes vs. Themes: Codes are snippets; themes are the bigger picture seen when all pieces fit.
• Burnout from Marathon Coding:
  • Take breaks; breakthroughs often happen away from the desk.
  • Set a timer for coding sessions to prevent exhaustion.
• Not Downloading the Free Kit: Highly recommended to access the free starter kit for detailed guidance.

Conclusion

• Coding is iterative and messy but essential in uncovering meaningful insights.
• Engage with the community to share experiences and tips on coding challenges.
• The provided video and starter kit are valuable resources for both beginners and those needing a refresher on Brun and Clark's method.