The meeting provided a four-part LinkedIn outreach framework intended to increase meeting rates with busy executives.
The discussion covered practical strategies, common mistakes, message templates, and tools to optimize LinkedIn outreach in 2024.
Key points included combining channels (phone, email, social), personalizing outreach, and delivering value to prospects.
Jason, founder of Outbound Squad, led the session, referencing his work with leading software companies.
Action Items
Jason: Share access to the LinkedIn Magical templates pack via the link in the video description.
Jason: Respond to questions and comments submitted by viewers regarding the outreach strategy.
Four-Part LinkedIn Outreach Framework
1. Connect
The first step is getting the prospect to accept your connection request.
Connection requests can be left blank or personalized; only personalize if it is truly tailored to the individual.
Ensure your profile and headline are optimized to make the recipient want to connect.
2. Give
Immediately after the connection is accepted, provide something valuable (e.g., relevant content).
This can be your own content, your company’s content, or helpful third-party resources related to the prospect’s interests or challenges.
Aim for bite-sized, actionable materials rather than generic pitches.
3. Invite
Invite the prospect to something of value, such as an upcoming webinar, event, or podcast, ideally related to their interests.
Offer to provide a recap or highlights if they are too busy to attend, showing you respect their time and will do the heavy lifting.
4. Convert
Follow up, usually via email, summarizing value from the resource or event.
Highlight key takeaways and ask for a brief meeting to discuss how you can help further.
Decisions
Adopt the four-part LinkedIn outreach framework — Rationale: Designed to increase contact and meeting rates by focusing on personalization, delivering value, and using multi-channel touchpoints.
Do not pitch immediately after connection — Rationale: Reduces "pitch slapping" and increases positive engagement from prospects.
Open Questions / Follow-Ups
None noted in the transcript, but viewers are encouraged to comment with questions, which Jason will address.