Lecture Notes: Building a Successful Smart Website Business

Key Insights from the Presentation

• Earnings and Business Model

  • Made $3,697 in 24 hours selling a pre-built website.
  • $697 of earnings are monthly recurring revenue.
  • Smart websites help businesses rank higher on Google, save time, and attract more customers.

• Understanding Smart Websites

  • Smart websites are pre-built and customizable templates.
  • They address "Dumb Website Syndrome" affecting over 70% of businesses with poorly performing websites.

Features of Smart Websites

1. Design and Layout
   • Beautiful, brand-representative design.
2. SEO Optimization
   • Keyword optimization to improve Google ranking.
3. Lead Capture
   • Chat widgets, phone buttons, contact forms, and booking calendars.
4. AI and Automation
   • AI chatbots and voice assistants for interaction.
   • Automated texts and emails for appointment confirmations.

Building Smart Websites

• GoHigh Level Software
  • Offers over 1,000 templates for easy website building.
  • Custom templates provided for free with affiliate sign-up.

Methods to Acquire Clients

1. Cold Calling
   • Effective script provided.
   • Requires high volume (200-300 calls).
2. Facebook Group Method
   • Post offers in local groups; offer one free website to gain interest.
   • Follow up with participants for discounted offers.
3. Local Networking
   • Engage with local Chamber of Commerce events.
   • Personal interaction increases trust and conversion rates.

Additional Client Acquisition Tips

• Organic Client Growth
  • Ask current clients for referrals to similar businesses.

Pricing Strategy for Smart Websites

• Zoom Call Strategy
  • Ask questions about business needs.
  • Present three pricing packages:
    • Starter: $1,000 setup + $97/month
    • Growth: $2,000 setup + $197/month
    • Elite: $3,000 setup + $697/month
  • Close deals with effective communication and objection handling.

Further Learning

• Free 5-hour Course
  • Available in the High Level Quest community for detailed guidance on starting and running a smart website agency.