Lecture Notes: Launch of Panels Wallpaper App

Introduction

• Launched a wallpaper app called Panels.
• Initial launch faced criticism due to lack of explanation.
• Aim to clarify app purpose, UI, and pricing strategy.

Background

• Panels is a niche wallpaper app for Android and iOS.
• Developed in collaboration with a dedicated team and external developer.
• Contains a collection of handpicked artworks from various artists.

Motivation for Creating Panels

• Consistent public interest in wallpapers used by the creator.
• Desire to provide a platform for artists to gain visibility.
• Facilitates easy access to high-quality wallpapers.

Key Features

• Provides access to hundreds of artworks from select artists.
• Users can view more work from each artist, including their social profiles.

Pricing Strategy and Challenges

• Initial pricing strategy faced backlash, seen as overly expensive.
• Initial failure in communication led to misunderstandings.
• Revised Pricing:
  • Free access to 1080P wallpapers without ads.
  • Full resolution downloads require viewing a short ad.
  • Subscription Options:
    • $2/month for ad-free, full resolution access.
    • Panels Plus: $12 for unlocking all collections.
    • Yearly subscription at $50 for dedicated users.

Support for Artists

• 50/50 profit split with the artists, inspired by the YouTube model.
• No exclusivity agreements; artists can sell their work independently.

Privacy and Data Concerns

• Initial broad data tracking disclosure due to ad service guidelines.
• Corrected excessive permissions; no location tracking.
• App use without creating an account is possible.

App Design and Feedback

• Uniform experience across iOS and Android.
• Constructive feedback will guide future improvements.
• Addressed rumors about app origins and AI-generated art.
  • Only curated, artist-approved pieces included.

Future Improvements

• Ongoing bug fixes and UI enhancements.
• Weekly art updates to keep content fresh.
• Encouragement for more artists to join the platform.

Conclusion

• Panels aims to be a solid platform for unique wallpapers.
• Transparency and consistent updates are priorities.
• Commitment to earning user trust and respect through improvements.