Are you ready for this? I hope so, because I am
going to demystify marketing in less than 10 minutes. The marketing plan I'm about
to show you is so simple that anyone can replicate it even if you're a total beginner. But don't let that fool
you because it works and it will get you results
if you follow it carefully. So keep watching. Hey Posse what's up? It's Alex, and this week I'm going to demystify the entire
marketing process for you. Yep now it goes without saying
that there is a lot that goes into creating a marketing plan
and as your business grows your marketing will
grow and evolve with it. But when you are just
getting started, marketing does not have to be overly
complicated or overwhelming. The truth is, your entire
marketing plan can be broken down into 6 very
simple steps that anyone can follow to get results. Yes. Even if you are just getting started. And that is exactly what I'm gonna share with you in this video. I am revealing the exact
6-step marketing plan that I followed to launch the Copy Posse with my very first video right here on YouTube on February
13th, 2019 and then turn it into a multiple 7-figure
brand just 3 years later and be crowned Marketer of the Year in 2022 by DigitalMarketer. Yes, I won Marketer of the Year with literally
the simplest funnel ever. There are no quick hacks or
weird tricks in this video. You know, I like to keep it real with you. So what you'll find here
are timeless marketing truths that work. So if you're into that kind
of thing, you know what to do. Make sure to subscribe to my channel below for even more juicy marketing videos like this, and don't
forget to ring that bell to be notified when my next video goes live. All right, now let's dive into the first two most often forgotten but most important steps
of a solid marketing plan. Step one, get clear on who you are. I have said it once, I have
said it a million times. If you wanna be successful, no
matter what product, service niche or business you have,
then you have to get clear on who you are and how
to communicate that. Yeah, you need to crystallize
your brand messaging first because here's the thing if you do not have a solid
foundation to build the rest of your marketing around then everything will come crumbling down. Your brand messaging guides
every single thing you do in your business, it
guides your communication. It informs literally all of your marketing efforts and campaigns. So this really does need to be one of the very first things
that you can consider when you're starting to look
at your marketing plan. Ask yourself, what do
I want to be known for? What are my non-negotiables? What are the things that I value? What is the change I
wanna see in my industry? How do I wanna serve my audience? What is my brand promise? So in total, there are
actually 11 messaging elements that you need to
take into consideration in order to build a very solid
brand messaging strategy. And yes, you know, I got you. I have broken them all down for you inside my free
brand voice checklist. So make sure to check that
out at the end of this video if you need a little TLC
in the branding department. Alright, so that leads us to the second step of
any solid marketing plan. Step two, get to know your customers like really get to know them. Now, I know you've
heard me say this before but if you try to sell to everyone you'll end up selling to no one. And this is true, no
matter what type of awesome, universal, helps-everybody
and-their-dog type of product or service you have. If you wanna sell anything to anyone you need to form an emotional
connection with them first. And in order to do that, you
need to speak their language. And in order to do that you need to talk about their core values the things that drive them
to take action, their deepest darkest desires and fears that either motivate
them or hold them back. You get the picture. So let me give you a really good example from a brand that I love. So let's say I am selling T-shirts to men. T-shirts, right? They are widely available,
a basic commodity and they're basically for everyone, right? The market is incredibly saturated. I mean, there is nothing more
common than a plain white T. So in order to stand out and get customers in a market like that you really need to know
your customer, like really really know them, and
then be able to directly address their biggest values, desires and challenges in your marketing. You need to speak their language. And a brand that does this really really well is a brand
called True Classic Tees. They sell T-shirts for
men, but they have a very specific USP and target
a very specific audience. Their shirts transform dads into daddies. They know their audience
better than anyone else. They're speaking to men who wanna look hot in T-shirts they wear, even if they have a little bit of a dadbod. And Hey, I love a good dadbod and a dadbod in a nice shirt. Hell yeah. So the bottom line is this get to know who you're selling to and so much of the hard
work is already done and now you are ready to
move on to step number three identify your positioning strategy. Alright, so the first
thing you need to do when you're building out your
positioning strategy is research. I know, I know research
everyone's favorite thing to do right? Well, it can be really fun even if it is a little bit time-consuming but I promise it is well
worth it no matter what. You do not want to skip this step. You wanna know what your
market is searching for and how you can serve them in
a way that no one else does. This is your USP your unique selling proposition
and how you stand out. And one of the best places
to start this process is by doing simple keyword research. Understanding the best
keywords to use will not only give you insight into what your audience
is actually looking for but will help you figure out
what other people are doing and how you can do it better. Now remember, just because someone is
selling something similar to you doesn't make it a bad thing. In fact, it's proof of concept that there is a market
for what you have to offer and that is a really, really good thing. Now, I am not an SEO expert but I do know that
using the right keywords in your marketing can also
help you ranked on Google which hey is just an added benefit. And yes, right here on YouTube too if you plan on creating video content. So the first thing that I
suggest you do is to make a list of all the things your business does or is here are some examples from my brand the Copy Posse: copywriting,
digital marketing content marketing, social media marketing email marketing, storytelling,
freelancing, copywriting courses and programs,
branding courses and programs, sales page courses and programs,
email marketing courses and programs and marketing
courses and programs. Okay, this is kind of a generic list. Now these keywords are fine to use but I definitely wouldn't focus only on these because let's be honest these keywords are extremely popular which means other people
are gonna be using them and targeting them in their marketing. And the more competition
your keywords have the harder it will be for you to actually rank
with them and stand out. So this is where the research phase really really comes into play. You wanna accumulate a list
of other relevant keywords and questions that your
audience is actually asking. The things they search for.
The things they care about. And there are a lot of tools you can use for research like this,
like Tube Buddy, vidIQ, Answer the public, Google
AdWords Keyword Planner, Moz Keyword Analysis, Ubersuggest, and yes even chatGPT. And then there's the good
old classic Google search. Just type into the search
engine, a keyword or a phrase and look at all the related
search results that populate at the bottom of the screen. These are all suggestions for a reason. They are highly searched
terms by your target audience. So the name of the game
here is really just to understand your audience and
what they're searching for. And of course, another
great way to use Google in your research phase is to check out the websites that are actually ranking in the top few spots of Google. Those are your competitors. What are they doing? What kind of content do they share? What offers do they have? And what can you do better or different? This is gonna give you
a lot of great intel to the best place to
start for your next step which is step number four,
create your content strategy. So the next thing you wanna
do is map out the main topics and the related subtopics
that you'll post content about. Now, of course, you wanna take into consideration your keywords
but ultimately the purpose of your content isn't
just to be searchable but to also be highly valuable and interesting to your audience. Trust me on this one I learned the hard way and I
got really bored really fast. The other thing to remember is that people don't only
wanna know what you do they wanna know who you are. Educational, how to type
of content is only one type of content that people care about. So come up with a list of topics and subtopics that you'd
be interested in talking about and throw in plenty
of stories and anecdotes from your experience and
personal life as well. Be fresh and interesting. First, that is what people want today. And if you follow my 5x5x5 strategy then you'll end up with 125
content ideas that you can pull from over the course of the
next several months to show up consistently across
multiple social channels without reaching that dreaded moment. Every content creator comes to: what am I going to post today? Omnichannel marketing is very important to build your brand awareness, and I know that that can sound a
little bit overwhelming but I promise you there are simple systems and processes that you
can implement to make all of this like a million times easier. So I actually go into my entire omnichannel
marketing strategy and how to create fresh and fun content inside my
brand-new marketing program Storm. For the first time ever, like ever I am revealing everything
I did to build the Copy Posse from the ground up. It's kind of like getting to look over my shoulder as I plan launches design my content marketing,
write promotional campaigns and craft evergreen
offers except even better because instead of
learning just what I did you are going to learn
exactly how I did it and get absolutely everything
you need to do it too. This is by far the juiciest program the Copy Posse has ever released. So if you wanna get my
insider strategies proven and repeatable processes and customizable marketing
blueprints that you can apply immediately
in your own business to ignite your authority,
productivity, and sales fast click the link in the
description box below to check out Storm my brand new program. I am so excited about it. Alright, so now that you have your
content strategy in motion it's time to consider the next
step of your marketing plan which is step number five,
build a marketing funnel. So up until this point,
we've been talking a lot about your front-end
marketing efforts, right? And while this may not generate
leads or sales directly it is gonna make your funnel
so much more effective. So when it comes to creating your funnel you have a lot of different
options that you could try. You could do a webinar
funnel, a quiz funnel a free trial funnel,
a coaching call funnel with literally a million combinations of upsells and downsells
and everything in between. But let me ease your mind just a little. All you need is one simple
funnel to get started. That is all I used. That is all you need right now. And then of course you can always test and expand from there. So the basic funnel that I
recommend looks something like this. First, you need traffic so you can do this organically or paid. Now, organic traffic will come from all the hard work you did earlier with your keywords & strategically
planning your content and that is why that is so important. But also, you could pay for traffic as well
through say advertising. So next up are leads. So again, there are a lot
of ways to build your leads but I find the most
effective way is simply offering something highly
valuable for free in exchange for an email address,
usually called a lead magnet which you will also create an
opt-in or landing page for. And of course, I offered you
my free brand voice checklist which you can get at
the end of this video. And that is an example of
a lead magnet in action. And now once you've got
those leads, the next step of the funnel is to
actually nurture those leads and build relationships and awareness and loyalty for your brand. So you typically don't wanna
try selling a brand new lead an expensive product right off the gate. First you wanna nurture
them, maybe offer them a lower ticket product
that's an easier yes. Then send your leads a series of emails to welcome and
indoctrinate them into your brand. Let them know what they can expect from you and what they
should be excited about. And then this is the most important part stay in their inbox consistently. So this means showing up
with your email marketing and sending out regular emails
on a consistent schedule. And lastly, of course, the point of why we're doing all of this is to sell. Now, of course, you don't
wanna lead with that right out the gate, but that is
why we are all in business. So generally speaking for
this, you'll need a sales page and an email sequence
designed to promote your offer but you can also use a webinar or any other sort of sales tools. So I like to run my
offers for about one week at a time and send out an
email every day to my list. But there are a lot of different frequencies and
cadences that you can consider. You'll also wanna cross promote on your social media channels throughout your promotion period and ultimately continue and continue and continue to nurture that
relationship with your list. Now, I have an entire
video that actually breaks down this exact funnel step by step. And if you want that, I'll link to that at the end of this
video for you to watch next. Now we're moving on to the next step of your marketing plan which is step number six,
monitor metrics and test. I cannot tell you how
important this step is. Marketing is just one giant experiment. At the end of the day, there
is no one right way to do it. Data driven decision making
is your ultimate goal. So really put on that
scientist cap that mindset of: "Hey we're gonna try it all
out and see what works." Now in the beginning,
you might not have that much data to go off of, and that's okay. Remember, everyone starts somewhere. But as soon as you can you should be monitoring your metrics. You wanna see what's
working so that you can do more of that, of course but then you also wanna
see what's not working so that you can maybe pivot or
change course and direction. Now, this looks like running ads and seeing which ones are most successful or monitoring the open
and click-through rates on your emails or seeing
which offers are actually selling more or converting more. And where does the majority of traffic in your business come from? Where do the majority
of the buyers come from? All of this information is
really gonna help you zone in and create more targeted
offers for the right people which is sort of the name of the game. But remember, marketing is not linear and it is always changing. So what worked last month
might not work this month and might not work next
month, and that is okay. That is why you test and
no matter what, stay true to you and continually
revisit everything you mapped out in step one. Because remember, as a
passionate entrepreneur you have the creative superpower
to literally change lives. And it is your duty to protect
that superpower at all costs and stay focused on the
impact you are here to make. And this is a reminder that I have to give myself all the time. It is so, so hard to stay in your lane when there
are a million people out there blowing hot smoke up your butt telling you what's the next
best thing to focus on. And while it's fun to
chase the white rabbit down every hole you find you've got
to build your own wonderland and remember why you are here or you'll just end up burned
or straight up burnt out. People always ask me, "Alex how did you build a recognizable brand and a successful business and a loyal fan base in just 3 years?" And honestly, if I had to
sum it up in one sentence my answer would be this. I trusted my creativity. I listened to my community and I paired what's
working in the market today with the timeless marketing
principles that have worked for me consistently over the past decade. Everything that I shared
with you in this video and now I wanna share all of my best marketing strategies with you a proven blueprint that's
rooted in marketing truths and that is exactly what I teach you in my upcoming brand-new
video coaching program Storm. So if you want my insider strategies proven and repeatable processes and a customizable marketing
blueprint that you can apply in your business immediately
to take the world by storm then make sure to hit that link in the description box below and I will see you next
week with a brand new video. Until then, I'm Alex ciao for now. Alright, guys, if you enjoyed that video make sure to check out the
next one from me right here and you can click right
here to get a free gift. For the past 4 years I've been using an
incredibly simple 6-step marketing funnel to convert new
leads into paying customers. This funnel is so simple
and effective, and yes it has made me millions of dollars and I'm about to share
the whole thing with you. So keep watching.