Amazon FBA 2023 Tutorial

Overview

• Comprehensive guide on becoming an Amazon Seller
• Topics covered:
  • Finding and sourcing products
  • Private labeling
  • Shipping costs
  • Amazon fees
  • Helpful tactics for success
• Goal: Provide valuable information for starting and running a successful Amazon store in 2023

Setting Clear Expectations

• No sales or upsell: Free information only
• Avoid "shiny object syndrome": Focus on one business area to increase success chances
• Set realistic goals: Aim for a realistic profit, e.g., a few thousand dollars per month

Why Sell on Amazon?

• Amazon's reach:
  • 70% of US adults have Amazon Prime
  • Over 100 million US shoppers
  • Makes up about half of all US e-commerce sales
• Search engine rank: Third largest
  • Less marketing required compared to other platforms like Shopify or social media
• Two fulfillment options: Amazon FBA vs. FBM
  • Amazon FBA: Send products to Amazon's warehouses, they handle shipping
  • FBM: Seller handles shipping, better for low volume, larger products

Product Research and Sourcing

Manual Search

• Analyze profitability on everyday items
• Run numbers on cost, sourcing, shipping, and fees

Using Software (Jungle Scout)

• Simplifies product research with data extrapolations
• Important parameters:
  • Average monthly units sold
  • Average monthly price
  • Monthly search volume
  • Competition level
  • Seasonality
• Example: Rapid egg cooker
  • High volume, low competition products selected

Sourcing Products

• Platforms like Alibaba are key
• Get samples from multiple manufacturers
• Compare quality before bulk purchasing
• Consider logistics: Ocean vs. air freight
• Private labeling: Add brand recognition; can label manually if needed

Understanding Amazon Seller Fees

• Selling Plans: Individual vs. Professional
  • Professional recommended for serious sellers
• Referral fees: Varies by product category
• Fulfillment fees: Based on size and weight of product
• Storage fees: Based on size and seasonal variations
• Other fees: Inventory, high-volume, refund administration

Creating Effective Product Listings

• Titles: Keyword-rich for better visibility
• Descriptions: Use of bullet points, clear formats
• Photos: Professional, white background for primary, lifestyle photos for additional
• Answer customer questions: Keep Q&A section active
• Gather reviews: Honest presentations of product features

Marketing and Sales Strategies

• Advertising (PPC): Helps get initial traction
• Competitive pricing: Start with low prices to gain market entry
  • Be wary of price wars
• Long-term strategies include focusing on organic search rankings as initial momentum builds

Setting Up Your Business

• Consider forming an LLC for added protection
• Resources like Ink File can help with setup

Other Important Tips

• Continuously analyze and refine processes
• Utilize Amazon's own resources for continuous learning

Final Tips and Resources

• Free resources available on Amazon themselves and other platforms
• Jungle Scout and Ink File as helpful tools

Contact and Further Help

• Reach out via Instagram for Q&A and further assistance (though responses are not guaranteed)