in this video, I'm gonna explain what is business model canvas or bmc as well as how to use it and we start right now business model canvas is one of the models growing business in the world in simple terms Business model is a strategy created in the beginning to run a business business model governs the relationship between production parts distributor into the hands of consumers well canvas business model It was first developed by Alexander. ostel warner yes by using this business model yes you can describe and narrowing down some aspects Business as a whole strategy business model canvas It consists of 9 elements that can support the running of a business These 9 elements are a component for building and form a business strategy A business needs a strategy that supporting the way forward business for that model business canvas Yes, it can be one of the tools to create. your business strategy and before creating a strategy It's a good idea to prepare these 9 things. okay guys in to exemplify how to make this canvas model business I will use. example of a gojek company yes we're going to see how the hell is mapping business model canvas from gojek application alias gojek application company ya need friends know that gojek it's not a transportation company but the app companies so no something to do with transportation yes actually or tied to transportation regulations but Pure Enterprise Application Well, we'll operate. map yes to business model canvas from this gojek nah yang you need friends to know to use a business canvas model You don't need to create a manual. as in the previous example but we're gonna be using bmc online ya it can guys access at canva born yeah like this nah This is an example of a canvanizer. you guys can go on canvanizer com well after friends are here yeah Just click create your on canvas. It's free and easy to use. you don't have to pay except friends use the two point blank version okay just click here Well then it will appear. template category for its bmc well here guys vote business or customized if friends business service design yes or project management but the most tasty it ya wear the business yeah because this is the bmc yeah okay clicked well here later there will be another canvas option There are many canvas options. but don't be confused if the one in this two-point blank canvaniser that pays If this is free well here guys make sure to choose bmc yes business model canvas Click here well after that guys will have to put in the title of the canvas then the email email friends mean yes later used for accessing pmc online this is because it's free well we give the title of the application gojek for example yes Then I'll enter my email. then verify first his recaption then friends just click click click start canfernising well here before opening the canvas ya bmc later on guys have to click the link in the email to verify the account these friends There will be a link to edit yes or to read only for example, you want to share to partner or to anyone who guys wanna show the pmc well I won't go straight verification but go right in if your friends immediately want to make that directly click edit your canvas now Well, there will be a clue here. or the guide yes we can skip the guys if you want please check first everything is read with be good first yeah Well, here I am. want to go straight close Well, here's an example. from the template as I exemplified earlier yes There is a g partner. g activities g resource file proporation ya customer relationship Channel customer segmens ya costructor review new streams brainstorming space ya if this later can be used all kinds of yes but the main point is that these 9 yeah there are 9 yes one two three 4 5 6 7 8 9 yes there are 9 components of the standard bmc yes well now how filled it up this nah here I will practice and model yes later friends can practice themselves tailored to the business models from friends who wanna build ya make sure it's adjusted but here using this example app gojek The first is key partners. Key partners are parties that can you invite cooperation yes the goal to intertwine business relationship yeah because a business or a company that Certainly not having all resources or resources which they can do their activities alone without other help or without. related to the others yes Then yes for sure. necessarily to reduce risk or uncertainty in Competition yes. then also might acquire another company yes it's the point to raise performance of his business or company friends nah g partner is essentially the outside party who will work together who can support business is friends well to fill ya from this gojek application for example we click here Now we can put anything in. parties that we can work with for example if in gojek it yes driver gojek ya driver yes means Well, then we'll add some more. Maybe supplier from Jacket Yes Jacket and helmet For example, jackets and and a helmet then because This is an online application, of course, they also need a server. because for app companies that focus on apps of course I won't has its own server except it's already really big, yeah example they have to lease the server infrastructure then we click infrastructure server or steam nah okay well then we enough this yeah enough this yeah for example The point is this is the outside party gojek driver is the party outside not bound as an employee yes but a partner yes The supplier is also not an employee. and infrastructure Not really. employees but a contract or lease system usually Well then we'll switch. ke g activities well g activities this ya column this yes it must be friends fill with mandatory activities undertaken by its business guys to produce value proposition offered from business is these friends yeah For example, there is production. problem solving platform and so on yeah well if in gojek this ya mean we can fill in for example what is the key activity from the gojek app connecting for example connecting driver with passenger well then especially ya well for example user data management well like this for example Well, about... if in business friends can be adjusted Well then. we go into the source feature section Yes, the source. Well, here it is. petunjuknya what are your kiri source ya The key resource is The most important things you should have agar key activities ini it can be built value proposition can be given to customer or conveyed to the customer For example, what kind of for example if in the case of the application gojek yes so that activity can be carried out yes connect the driver with the passenger for example, you have to make an application for example make an application means its application resources yes application gojek itself because this is the main then moreover Of course if in gojek it there's some sort of GPS yeah that one integrates with Google Maps Google Maps is a partner. the resources for as what as region mapping where drivers and passengers later can be to the tracking well means we write Google Maps then moreover ya besides this so that this g activity can run Yes, back to infrastructure. server or hosting so that it can be done Can it be online? does that mean server hosting well this please be adapted to friends Next is the value proposition. Value proposition is a value. or value that friends offer for customers what the hell are the advantages and advantages of the products of friends over competitors This is what you have to write in value proposition or more value Excess value yes well for example if in gojek it yes we can write for example yes for his vision yes of course they want provide transport mass portation yeah maybe a quality Quality then It's easy to use directly. quickly accessed then of course yes that is certain usually and affordable prices nah Well, like this. Well this is I think the advantages of gojek yes that is mass transportation yes with many drivers then quality then ease of use yes then quickly accessed the application and of course course the price is affordable because there are many discounts too yes I see Well then we'll move on to customer relationship well what the hell customer relationship itu Customer relationship is a way to you use to communicate yeah with the customer segment later Well, usually a lot of people are confused. antara customer relationship with customer segment yes the point is gini The key word is relationship is relationship. customer relationship is related to customer ya if the Channel yes if the Channel is How do you reach or find an audience? well if in the case of gojek What is the customer relationship? yes to a relationship good or familiarity relationship with customers of course yes we already know a lot ya discount or promo then what might an email news letter ya then moreover application kayak feature yes if friends I've often used gojek. if in the application gojek there is info-info There is news and so on. anyway now the application features are so rich yes there is wallet yes there is ppob payment and another so You can even order food. Service Order and so forth as part of Strengthen customer relationship Well then. we enter the Channel column well what the hell is Channel Well, the channel is BMW. This is how you reach customers. or find a customer It s not just limited to distribution. but also other things that cause your business and the customer can meet or touch yes well if in gojek what does it mean the key here yes of course the gojnya own app because without this it won't happen relationship between the customer and the gojek well then for example advertising yes advertising billboard ya if in the cities there are many ads gojek then let alone for example user testimonials Well, like this. where else for example like pickup places in the local yes for example bootnya gojek ya boot driver gojek like that Well, then we enter the customer segment. What is the customer segment? The customer segment is target group consumers that you will or are targeting To be your customer. nah Things to Consider in Customer Segmentation that you should really be able to define or specify specifically Who is your target market? well if in the case of gojek Gojek application then their target market is clear For example, school students. its users then moreover office workers then for example public transportation users yes for example then of course yes internet millennials yes or generation angel internet Well, like this. then we enter the column costructor well the costructor here is the details yes the largest cost that must be you put out to do key activities ini ya and also to produce this value proposition yes so here is this yeah kayak activities dan value propotion ini there is a price you have to pay Yes, the term is withdrawal. well then there is also a category actually later builder ini because this costructor will have cost driver yes for example raw material price then value driven yes for example companies It's not too much about the price. production or maybe raw material For example, what is sold is lifestyle status artistic value and so forth yeah so selling the invisible even without production or later fix cost fix the cost fixed cost costs that arise which does not depend on the amount of production For example, fix cost. it's a fixed employee salary maybe pay for electricity pay for water office contract and so forth and of course there is variable cost aka unexpected costs so the costs that come up vary according to his business activities if in the case of gojek then the costrucster yeah of course for the results yes with driver or merchant if gofood like that then moreover ya maybe rent a server it's got to be a price paid then Google charges cost of fpi Google map then moreover ya employee salaries employee salary for example employee salary then maybe biaya programming programmer ya cost the term maintenance of the application Maintenance or development costs application because of course this is the main because gojek is an application company the main product is the application yes android and iOS apps this is the costructor yes maybe later there advertising fees will also enter here for example costs Marketing means marketing costs. nah oke enough here yes later maybe there is still a lot of fruit yes and that was later adapted to the type friends too yeah Well then in the next column is the revenue stream Well, this revenue stream is yes. in that BMW. different ways to make a profit from the value proposition your business the point If that's the way your business works, get money The point is, it's impossible. business if you don't want to get money or don't want to make a profit Of course all business want to get money or get profit well then that's a lot yeah later for example the sale of products commission fee Subscription fees and so on any license fees that Membership fee and so forth well if the case of gojek then of course revenue stream. of course so from the user gojek services for example, users of gojek driver services if in gofood yes of course v v merchant then if the gopay is yes maybe cost what it cost if there is a paylater admin fee paylater ya and many other advantages for example they also sell pulse sell pay bill and it also has its admin fee that they get from a yes provider from Users who pay nah About enough here. this can friends learn the map yes About. Yes, about. if it's for business my friends mapping like what nah that friends can adjust by imitating from bmc yes app this gojek app well later it can be adjusted by itself then later on here later can the guys Fill with bronze Tommy his own friends for example the conclusion or there are special notes can you guys add here okay that how to charge from business model canvas yes to strategy build a business friends Well that's the explanation of what a business model canvas and how to use them to build and prepare a strategy for your business there is a question as always please throw in the comments okay if this video was helpful for you make sure to click like and share so that too useful for others Make sure you click Subscribe. and light the notification bells so that you always get updates recent video of me Wassalamualaikum. warahmatullahi Profession