Lecture Notes: Effective Communication and the Seven C's

Introduction

• Topic: Effective communication
• Goal: To achieve effective communication, the heart and soul of communication
• Main guide: Seven C's of effective communication, relevant for all communication forms (verbal, non-verbal, written)

The Seven C's of Effective Communication

• Developed by Professors Broom, Cutlip, and Senner (2012) from "Effective Public Relations"

1. Conciseness

• Definition: Communication should be direct and straight to the point
• Key Points:
  • Eliminate insignificant or redundant information
  • Avoid repetitive ideas
  • Aim for directness in conveying the message

2. Concreteness

• Definition: Communication is effective when supported by facts, figures, and real-life examples
• Key Points:
  • Ensure messages are not just claims but backed by evidence
  • Increase trust and understanding by providing supporting details

3. Correctness

• Definition: Grammar should be flawless to enhance message credibility and effectiveness
• Key Points:
  • Strive for precision in grammar and vocabulary
  • Mistakes can lead to misunderstandings and reduce credibility

4. Completeness

• Definition: Communication should include everything necessary for proper response or evaluation
• Key Points:
  • Provide all necessary information to avoid listener confusion
  • Answer wh-questions (what, where, when, who, how)

5. Consideration

• Definition: Consider relevant information about the audience to build rapport
• Key Points:
  • Know the audience's age, background, and status
  • Use language that the audience understands

6. Courtesy

• Definition: Respect the audience's culture, values, and beliefs
• Key Points:
  • Show respect even if you disagree
  • Avoid aggressive criticism of differing beliefs

7. Clearness

• Definition: Use simple and specific words for clarity
• Key Points:
  • Avoid complex language or jargon
  • Focus on a single objective in communications

Differences Between Conciseness and Clearness

• Conciseness: Focuses on eliminating irrelevant information
• Clearness: Focuses on using simple language and maintaining a singular objective

Conclusion

• Source: Recommended textbook "Oral Communication in Context for Senior High School"
• Takeaway: Following the Seven C's leads to effective communication, the heart of communication

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Q&A

• For further questions, students can reach out during synchronous classes