Speaker has written five bestselling books before turning 40 while balancing three kids under five.
Sharing methodology and framework for staying focused and completing books.
Importance of Writing a Book
Life-Changing Impact: The book that changes your life is one that you write.
Writing a book helps formalize your value and tells your story.
Positions you as an authority in your field.
Opportunities:
Provides a scalable way to share your story.
Creates opportunities for networking through podcasts and live events.
Role of CEOs: Many successful CEOs (Richard Branson, Microsoft CEO, Ray Dalio, etc.) have prioritized writing books to formalize their expertise and ideas.
Framework for Writing a Book
Identify the Ideal Reader
Define who the book is for; create an ideal reader profile.
Make lists of their frustrations, questions, hopes, and past challenges.
Organizing the Book
Introduction:
Sell the reader on why they should read the book.
Outline what problems the book will solve and what the reader will gain.
Disruption:
Present new and challenging ideas to disrupt the reader's current thinking.
Share examples of opening arguments from previous books.
Insights:
Offer new ways of thinking with high-level concepts and frameworks.
Include a call to action for the reader to assess their current state (scorecard).
Methodology:
Introduce your unique signature methodology with steps for achieving goals or solving problems.
Objection Handling:
Address common objections and reservations that readers may have about your methodology.
Use stories, analogies, and case studies for effectiveness.
Second Call to Action:
Provide specific actions for the reader to get started with your methodology.
Reinforce the importance of the scorecard assessment for tracking progress.
Inspiration:
End with an uplifting message about the long-term benefits and vision of implementing your ideas.
Publishing the Book
Seek a publisher that aligns with your book's niche.
Consider hybrid or niche-focused publishers.
Using the Book as a Relationship Tool
Books serve as gifts that create connections and opportunities.
The cost of producing and sending books is relatively low compared to traditional networking methods.
Conclusion
Urges everyone to write a book and share it widely, creating "book magic" by connecting with people.
Encourages comments and engagement from the audience about their interest in writing a book.