Ega Nur Akbar Malik's Journey in Business

Introduction

• Speaker: Ega Nur Akbar Malik
• Age: 25
• Origin: Tasikmalaya
• Business: Youngest Donut
• Years in business: 6 years (since 2017)

Background

• Grew up watching father sell donuts from house to house.
• Worked in retail for 1.5 years after graduation but felt unfulfilled.
• Decided to start a donut business using father's recipe.

Starting the Business

• Resigned from retail job to pursue donut business.
• Initial investment was minimal:
  • Purchased a cart and a basic machine (capacity: 5 kg).
• Motivation drawn from father's hard work and family struggles.
• Utilized digital platforms to sell donuts locally.

Innovation and Product Development

• Created unique flavors and designs to attract customers.
• Focused on quality ingredients after initial setbacks.
• Developed innovations like salted donuts to diversify the product line.
• Marketed donuts with customizable characters for different occasions.

Marketing Strategies

• Leveraged social media (Facebook) for initial product promotion.
• Engaged in local marketplaces and community interactions to sell.
• Emphasized the importance of adapting to consumer preferences.

Key Principles for Success

1. Love for the Job
   • Passion for what you do makes work feel less burdensome.
2. Persistence
   • Keep trying despite failures; learning from mistakes is crucial.
3. Consistency
   • Maintain steady efforts to build a successful business.
4. Innovation
   • Continually seek new ideas and adapt to market trends.

Current Business Status

• Average daily sales of Youngest Donuts: 2,000 units.
• Prices: 4,000 IDR for regular donuts, higher for custom designs.

Future Aspirations

• Aim for expansion beyond local markets.
• Desire to positively impact family and community through business.
• Commitment to supporting MSMEs across Indonesia.

Conclusion

• Speaker expressed gratitude and aims to inspire others with his journey.
• Emphasized the importance of perseverance and innovation in business.