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Socratic Sales Technique

Aug 13, 2025

Summary

  • The main content is a video post by Instagram user @joaoiamin focused on advanced sales techniques, specifically the Socratic method for overcoming objections and closing sales.
  • The post teaches that guiding clients with targeted, thought-provoking questions is more effective than aggressively trying to convince them.
  • Multiple community members commented with praise and additional advice, reinforcing the post’s credibility and effectiveness.

Action Items

  • No action items were mentioned in the content.

Socratic Sales Technique: Overcoming Objections

  • @joaoiamin shares a method for increasing sales by leading clients through the decision process with Socratic questioning rather than hard selling.
  • Suggested questions include: "What is holding you back?", "What is the biggest challenge in deciding now?", and "What results do you expect from this?".
  • Applying this method helps build connection, trust, and a more natural sales process by helping clients realize for themselves that the offer is the best choice.
  • The post invites viewers to comment "Quero" ("I want") if they want to learn how to use this technique more effectively.

Community Feedback and Additional Advice

  • Numerous users praised the video for its respectful, calm, and effective approach to objection-handling in sales.
  • Comments highlighted the use of analogies to break down objections and commended the non-aggressive, confident communication style.
  • One user offered constructive criticism, suggesting that subtle changes to personal appearance (removing a hat, wearing a social haircut, different jewelry, and a quality watch) could boost perceived credibility in professional contexts.
  • Users noted the content stands out on Instagram for its quality and clarity in teaching objection-handling.

Decisions

  • Promote the Socratic method for sales objection handling — Chosen due to its positive reception, proven effectiveness, and ability to foster trust without aggressive tactics.

Open Questions / Follow-Ups

  • No open questions or follow-ups were raised in the content.