Casino Guru Community Discussion

Introduction

• Speakers: Daniel and Tim
• Main Topics: Affiliates, communities, and user engagement

Community Overview

• Registered Users: Over 43,000
  • Over 20,000 return users
  • Launched community forum in April 2020
  • 800 new posts from 1,700 unique users
  • Steady engagement: 600+ posts per month

Importance of Retention

• High Cost: Expensive to get and retain customers
  • User experience, design, and usability are critical
  • Returning users often recommend to friends

Benefits of User Feedback

• Immediate Benefits:
  • Players report issues like incorrect information or non-working bonuses
  • Casino Guru uses testers to verify claims and correct issues
• Indirect Benefits:
  • Addressing player complaints can improve site reputation
  • Investigate accusations against casinos to verify
  • Handle 15-20 reports daily about suspected scam casinos

Handling Complaints and Investigations

• Not all complaints are valid; thorough investigation is required
• Case examples of disputed winnings and handling
• Collaborate with casino representatives to resolve issues

Challenges with Large Community

• Receives more feedback and complaints
• New Feature: User reviews implemented recently
• Allows public and direct contact
• Moderation needed to manage angry or spam users

Ranking System

• How it Works:
  • Measure activity: creating threads, writing posts, receiving likes
  • Points for creating approved complaints
• Ideas for Improvement:
  • Future deals with partners for rewards
  • Display recent reviews and videos on homepage
  • Potential for gamified achievements

Forum Translation and Localization

• Uses Google Translate and custom tools to minimize errors
• Users can set and change supported languages
• Regular check-ins from over 60 testers globally

Honest Player Reviews Impact

• Maintains integrity despite potential conflicts with casino partners
• Prefer fairness over profit-maximization
• Detailed examples of handling unfair casino practices

Tips for Affiliates

• Benefits: Builds trust, provides valuable feedback
• Commitment Required: 24/7 availability, dealing with spam and low-quality posts
• Anti-Spam Measures: Essential from the start

Conclusion

• Community provides value through feedback and trust
• Continuous improvement and moderation needed to maintain quality discussions