today I'm going to show you exactly how you can steal Alex Herozy's hund00 million marketing strategy by just using AI most people get stuck when they're trying to market because they have no idea where to start or they think that they're not creative enough they then say "It's an art not a science and I just can't figure it out." But here's the truth marketing is closer to a science than you think and thanks to AI you don't need to be that creative anymore anyone can replicate proven strategies thanks to AI in this video I'm going to break down Alex's exact content strategy when it comes to paid ads and organic content and I'm going to rebuild four different content types using AI and show you step by step how you can do it too and I'll also reveal an AB testing framework that nobody's really talking about that's simple but can be an absolute game changer and by the end you'll have a complete framework that you can apply today to anything that you're building on and by the way I'm Mac and Cheesy i use the exact strategies to build a sevenfigure business while having a full-time job and I'm currently the COO of an 8 figureure tech startup if you want to know more about me you can just check the description of this video let's dive into it first who is Alex Herozi and why do we care about his marketing strategy well he's a viral business influencer who originally went famous through his book called $und00 million offers and to his credit this book wasn't just theoretical it actually helped me reshape my agency business as I scaled it to over 15 people and he recently released a book called $100 million leads which is all about marketing i don't need that anymore and I'm going to go through some of the marketing strategies he currently uses and rather than having it abstract I'm going to actually build things on the fly and apply them to my free email course that I have in the description below and this business is all about how you can start a business in 5 days with AI we're going to be looking at two different strategies that he uses his paid ad strategy and his organic social media strategy in short paid ads is like renting a billboard you put your message in front of people and it gets eyeballs on it immediately but the second you stop paying that billboard comes down and there's no recurring benefit now organic content think of this like planting a garden it takes time to grow and for you to see the fruits of your labor but over time it can provide sustainable results where you don't have to pay for every single view you get and now what makes Alex special is that he has mastered both of these things i'll get into it later in the video but his paid ads and his organic ads they feed into each other he'll test something quickly with organic social media like he'll type and write a tweet he'll see if that works and if it resonates he'll then make a video on it call that an Instagram reel and in the background if these things are converting he'll create an ad with a similar copy and this ad then uses a proven framework so that it can drive customers to his product so it's geniusly simple but he uses paid and organic to complement each other so that's the high level let's dive into part one his paid ads the key to any paid ad approach is not reinventing the wheel so everything that we do here will be recreating content based on stuff that already works and the fascinating thing about Hermosy's marketing approach is his deceptively simple Facebook ad strategy here's what a lot of people aren't aware of you can actually go in and see exactly what Hermosi is doing today on his Facebook ads account like you can legally spy on what companies are running ad spend to just go to Facebook's ad library search their name and then you can instantly see what they're working on right now so this will give you a proven blueprint to model and so when you see on this page you'll see all of Hermosi's ads that he's running right now and if you scroll down you'll see older ads generally speaking the older the ad the more effective it is because they wouldn't be running an ad that's losing them money for that long of a time period and right now in terms of his active ads it looks like there are two distinct ad formats he has static and video ads so these ads are actually remarkably simple to make so I'm going to make it even harder for us and recreate some additional competitors ads and show an AB testing framework but first let's look at Alex's static Facebook ads so he's using a really interesting format here where he takes his best tweets and turns them into simple highconverting Facebook ads and I touched on it earlier but this is good because he can effectively test copy on Twitter see what resonates if it resonates create an ad run ad spend this is like a flywheel for testing content finding what works and that's why organic is actually so powerful so all right we're going to recreate this Twitter format first we have to create the copy so let's use Alex's writing tone to recreate a tweet that promotes my product so the first thing I did is I went into ChatGBT and I said "Do you know who Alex Herozi is and do you know his writing style?" And ChatGBT does know him and knows his writing styles for big creators it usually will and the reason I did this is because I don't want to have to bring in additional training data to write in his style especially if I don't have to and now if you prefer creating content in a tone of a different creator that may be smaller and chatbt may not have their writing style you can manually go in grab their tweets create a data set to train ChatGBT on or you could use the Twitter API to pull in tweets and now this is just a way to recreate content in a specific person's tone so for me I want to create Alex from style tweets so I ask it can you make me three tweets in his style this is really just to check that it knows how to write because I know Alexis style if you're not making money it's not a motivation problem all right I already know that it has a good understanding um so I'm like okay this website has details around my offer create five tweets that are written in an Alexi style that can inspire someone to take action and start a business so it creates me a bunch of different options i noticed when I looked at his paid ads the graphic itself isn't promoting his offer it's more of a generic inspiration so I go back the tweet shouldn't directly promote the offer but instead gets someone thinking they should take action gives me a bunch of options and I found one that I really liked most people spend years thinking about their dream business a few take one week to actually start it you don't need more time you need more action beautiful this is exactly right direct contrarian and actionable now it's time to generate the ad creative so I bring a screenshot of the image and I say recreate this image but with a different person who tweeted it and a different tweet i want the Twitter icon to be me Twitter name me username me and then the tweet itself so I bring it in and this image is essentially exactly what I want except for the icon my guess is going to be hard to get that exact so I'm going to bring this into Canva and just swap out the image with my own personal image just clean this bad boy up and boom all right great i have a Twitter format ad i can use this anywhere I want now if you want to do this entirely in Canva you totally can i suggest using the inter font it's the closest to Twitter's actual font which is called chirp so that's the static tweet format pretty simple the key here is getting the copyright and that's where we're using her Mosy's voice and AI to generate that in seconds now let's move on to the second format that Alex uses and these are the typical talking head videos quick high impact emotion-driven videos with captions and we're going to recreate this all with AI so now you can see the ad here uh first I'm actually going to transcript it by downloading it using this tool i'm going link all these tools in the description once I get the downloaded video I'm transcribing it with this tool now that I have that transcript I know exactly the script that he had and I'm going to bring this into chat GBT to create a personal script add copywriter here is a video script of a converting short form ad of a person talking through an offer goal: Remake this same style of the script for the offer outline on this website here's the prompt and then here is the script and that's when you realize the biggest hurdle isn't coming up with the ideas it's knowing which ones to pursue overthinking keeps you stuck but action moves you forward pretty good this is a good starting point so okay so I have the script for my video essentially next I have to film the video um I just set up my camera and talked into it i use my iPhone camera for this because that's something that everyone watching this probably has a smartphone now I want to edit it the exact style that Hermosi does and I'm going to use an AI tool for this it's actually pretty straightforward i just upload my video and then it cuts it creates the captions on my behalf and it's pretty strong now I have this video with captions it's cut nicely but there's one thing that I need to still do if you go to the end of the Hermosi video you'll see that he has a call to action graphic and this is so people watch the video and then they act they click the link so to do that I bring it into chat GBT and use the same image generation tool that I use for the tweet this again is pretty straightforward i just tell it to change the copy on the top and bottom and then swap in my own asset into the body of the image and after a couple back and forths I have this image that I can throw at the end of my video so within 30 minutes I was able to create this same static ad template as well as the video-based ad but at this point I know exactly what you're thinking this is all using your personal brand and I don't have one or I don't want to have to use my brand i don't want to have to show my face okay that's fine which brings us to the next part one thing that Hermosi swears by is checking what other people are doing and learn from them and he believes in AB testing as much as possible so you can find winning strategies simply put AB testing with content works because you're replacing opinions with evidence instead of guessing what your audience prefers you show two variations to similar groups and measure which one actually performs better and over time you're able to hone in on demographic and messaging to find the perfect ad creative in fact if you go to Hermosy's tweet format ad you'll see all the different copy he's currently testing these are all different AB tests so what we're going to do is use a Facebook ad tool to look at competitors in the newsletter space have AI recreate their ad in my own personal style and then generate multiple variations simultaneously to test different demographics let me show you exactly how to do this so first I identified two successful businesses in this newsletter business space morning brew and the hustle i did this through chatbt i said this is my offer find their top newsletters lead magnets that are in this category um and then found the hustle morning brew beautiful so now I go into Facebook ads i take a look at their different ads they have currently running look at some older ads remember that these are usually the better performing ones and then I find an example that I love it's this version where it's like a hundred genius side hustle ideas to help you earn extra income get the guide here and somebody working an iPad and so what I did is I said this is my website i brought in my book entrepreneurship on easy mode i found a competitor's ad that I really like remake the ad from my offering and in my branding/style i attached the cover image that's shown on the hero image on our website for reference comes up with like this first version which is pretty good i then tell it exactly what copy to make person I want to speak to and it comes away with this ad which is really good honestly there's some duplicate copy so I go back and forth and then I eventually land on this ad start a business in 5 days with the help of AI being an entrepreneur is now an easy mode get your free guide today beautiful now one thing that I've noticed when using chat GBT for image generation is once you get a reference that you like create a new chat and then have it iterate from there this almost allows for the AI to like reset its thinking and so that way if you want to create a variation of that it won't be building off the same image that it just generated instead it sees your new reference image and then generates from there play around with it i found that works for me for specific types of image generations and now what you want to do next is the key for the AB testing i don't want to stay in Chat GPT because frankly this is a little slow and so what I do next is I go to Sora which is essentially chat GPT's specific image generation tool and what Sor allows me to do is a couple things is one create multiple variations simultaneously from the same prompt and two it allows me to background or cue multiple requests at the same time this allows me to create variations of the same ad at a rapid pace in relation to chat GPT so what would take normally 20 minutes now took me about 2 minutes and so what I did is I created different demographics of the person who's on the computer in this ad you'll see some younger people you'll see some women and now we have different ads that could target different demographics because generally people like buying things from people that look like them i was able to create these rapidly but you can imagine doing the same thing for different text different demographics different images and this is an absolute cheat code that everybody will be doing in the future that would previously take hours and hours and thousands of dollars but now takes a fraction of the time and is essentially free like literally rewind the clock 6 months ago you would have to have a ad person take professional photos of four or five different people that look differently bring that into the image absolutely brutal but I just did it in seconds and most people have no idea that you can do this right now today and what this empowers is hypersp specific targeting are you a 25-year-old male in New York or a 45-year-old woman in California i'm going to choose the right creative for you is it your birthday on May 5th is it your birthday on May 6th well I'm going to hit you on those days with specific assets okay so that's part one where we're diving into paid ads and the different ways that Alex Ramos is generating content and how you can look at different competitors and create content that you can then AB test but what about organic strategy okay so part two organic content let's break down Alex Forzy's organic content strategy to keep it simple I'm going to look at his Instagram and the different types of posts that he's currently doing the first is talking head videos and you'll notice that we actually already learned how to create these in part one of this video these are just variations of that type of content and he's just running ads through the ones that work and you'll notice he has a tweet plus a photo background again this is exactly what we did in part one of this video recreating this exact piece of content at this point you might be thinking "Oh these are very similar to his paid ads." And that's the exact point and let's go to a third type of post which is his quote posts hormosi started doing these recently and they're pretty epic it's essentially a graphic with an inspirational quote so let's go and check one out so here's a man with twice the courage and half the intellect will always beat a man with half the courage and twice the intellect pretty dope hermosy at the bottom so what I'm going to do is I'm going to recreate this with one of my Mack and mantras which is people think only taking action is a choice but every time you wait hesitate or stall you're still choosing you're just choosing to stay the same and so in order to recreate this I say recreate an image like this but with the following text i bring in the text i also want the image to be different depiction of a person looking and seeing two pass the person looks similar to the image attached look at me with that pink beanie the image should have the exact same style as the original photo except instead of yellow color it's FF0099 my trademarked pink and so bada bing bada boom pretty epic notice one thing there's no mac and cheesesy text at the bottom similar to herozi and then I add that to the bottom at the bottom of this text says mac and cheesy keep everything else the same and what I did was I actually opened up the page and then I highlighted the bottom so the AI knew exactly where to add the text and just like that we have a new piece of content that we can post on our Instagram across these three different post styles Hermosi is building his organic audience but here's why this is so valuable any brand person or business can recreate these same exact styles if you're building something and you don't want to create the content you can create these images without anybody if you want to create the talking head style you can use audio from people just like Hermoszy but overlay inspirational images that are associated with your product these are all building blocks to create pieces of content that you can then use for your business but the key here is that these building blocks which 6 months ago would cost you thousands of dollars and take hours and hours now does not require that this marketing thing can be intimidating but if you just step back and think how can I follow what people are already doing so that I can streamline my success you're going to be that much more successful so in this video we broke down exactly what Alexoszi does for his $100 million marketing strategy we analyzed his tweet format Facebook ads and how we can recreate those we recreated his video ad using AI we analyzed competitors and created ways to AB test different pieces of content just like Hermoszi does and then we took a look at Hermoszy's Instagram organic strategy and showed exactly how you can recreate these types of posts now if you like this video you're going to love this video about how Peter Levelvels a famous internet entrepreneur built a product using AI in 3 hours that went on to make over 70K a month thank you for watching let's keep building and I'll see you in the next one let's get it