Donut Business Journey by Ega Nur Akbar Malik

Introduction

• Name: Ega Nur Akbar Malik
• Age: 25 years old
• Origin: Tasikmalaya
• Business: Donut Business
• Start Date: 2017

Background

• Father's Influence: Inspired by father’s struggle making and selling donuts during Ega's childhood.
• Initial Career: Worked in retail at a mall for 1.5 years but felt unfulfilled.
• Motivation: Wanted to have his own business influenced by his father’s previous donut business.

Starting the Business

• Capital: Minimum investment; bought a cart and a basic machine with 5kg capacity.
• Initial Challenges: Lack of significant capital and absence of his mother from a young age.
• Father’s Role: Ega’s father worked hard, influencing him to continue the legacy differently by utilizing local marketplaces (e.g., Bukalapak).

Business Concept

• Unique Selling Point: Donuts with character designs, customizable for customers.
• Digital Marketplace: Leveraged Facebook Marketplace for initial product promotion and sales.
• Sales Tactics: Sold customized donuts suitable for all ages and various occasions.

Challenges and Solutions

• Initial Failures: Had issues with the quality of donuts; customer feedback helped improve the product.
• Mental Resilience: Emphasizes the importance of not getting discouraged by failures, instead using them to introspect and improve.

Success and Growth

• Current Sales: Averages around 2000 donuts per day; regular price 4000 IDR, character donuts 5000 IDR.
• Innovation: Introduced savory donuts with sauce and shredded toppings to cater to different tastes.

Key Principles for Success

• Love the Job: Passion for what you do helps cope with hardships and find joy in the process.
• Persistence: Continuously trying new methods even after failures; exploring different pathways to succeed.
• Consistency: Maintaining steady efforts in business practices helps sustain and grow the enterprise.
• Innovation: Keeping the product lineup fresh and exciting by regularly introducing new ideas to avoid market stagnation.

Business Advice

• Clear Strategy: Before starting, determine the target market and devise a marketing strategy.
• Affordable Special Products: Offer special, memorable products at an affordable rate to appeal to a wide audience.

Personal Reflections

• Community Impact: Feels proud when seeing people recognize and enjoy his donuts.
• Family Motivation: Aims to create better wellbeing for his family inspired by his father’s hard work.

Conclusion

• Message: Continuing to support MSMEs across Indonesia.
• Closing: Expression of gratitude and hopes that his story inspires others.

Assalamualaikum warahmatullahi wabarakatuh.