Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Introduction

• Marketing should be easy and effective.
• A good marketing plan begins with a sales funnel.
• Sales funnel: captures and converts leads, essential for digital marketing.
• Execution is key to marketing success.
• StoryBrand framework proven effective for businesses of all sizes.

Part I: The Three Stages of Relationship

The One Marketing Plan You Will Never Regret

• Donald Miller discusses lessons from his own experience as an author.
• Importance of having a basic marketing plan.
• Five-Step Marketing Plan:
  1. Create a BrandScript to clarify message.
  2. Develop a one-liner summarizing the message.
  3. Wireframe a landing page to elaborate the message.
  4. Utilize a lead-generating PDF to capture emails.
  5. Build an email campaign to earn customer trust.

The Actual Stages of a Relationship

• Marketing plan should build a relationship with customers.
• Stages of a relationship:
  1. Curiosity - Initial interest in how a product/service can help them survive.
  2. Enlightenment - Understanding of how a product/service solves their problems.
  3. Commitment - Customer decides to make a purchase.
• Each stage is crucial and cannot be rushed.

Part II: Create Your Marketing Made Simple Sales Funnel

An Introduction to the Marketing Made Simple Checklist

• Differentiates branding from marketing.
• Branding: how customers feel about the brand.
• Marketing: communicates a specific offer to solve a customer's problem.
• Invisible impressions in marketing are costly.
• Marketing should help customers memorize the offer.
• Familiarity and repetition are key.

Checklist Components

• One-Liner: Summarizes the brand’s value proposition.
• Lead Generators: Content that captures leads and educates customers.
• Sales Email Campaigns: Emails aimed at closing sales.
• Websites: Central hubs for interaction and communication.
• Nurture Email Campaigns: Emails that build trust and nurture leads.

Execution

• Execution is the primary factor in marketing success.
• Companies that fully implement the checklist experience greater growth.
• Repeated execution and review will refine marketing strategies.

Conclusion

• Clear and consistent communication in marketing is essential.
• Building effective sales funnels is a repeatable process.
• The Marketing Made Simple Checklist provides a systematic approach to marketing.
• Emphasis on understanding customer journey stages and pacing interactions appropriately.
• Marketing strategies should be clear, simple, and continually refined through execution and measurement.