Lecture Notes: G2E In-Person Event Planning

Key Stakeholders and Partnerships

• Regular contact with stakeholders over 18 months
  • AGA (American Gaming Association)
  • Exhibitors
  • Attendees
  • AGEM (Association of Gaming Equipment Manufacturers)

Research and Decision Making

• Conducted a research project (April-May)
• Aim: Gauge stakeholder interest and willingness to attend
• Survey Results: Over 80% willingness to attend in person
• June 1st announcement aligned with easing regulations in Las Vegas
• Positive feedback from stakeholders confirmed decision to go ahead

Planning and Logistical Challenges

• Immediate shift from relief to anticipation and planning
• Short time frame from June 1st to October 4th
• Emphasis on detailed planning and stakeholder engagement

Exhibitor and Attendee Response

• Exhibitors: Busy with R&D, excited to showcase innovations
• Emphasis on G2E being the most important show of the year for many exhibitors
• Increasing domestic arrivals; international visitation uncertain
• Potential for relaxed international travel restrictions by October
• Prepared to accommodate international visitors

Safety Measures and Regulations

• Health and safety measures informed by Reed Exhibitions' global experience
• Adaptation to jurisdictional regulations and venue requirements
• Regular updates on safety measures available on G2E website

Virtual Component

• Virtual component will be included
• Ensuring participation for those unable to attend in person

Innovation and Digital Engagement

• Launch of G2E Digital due to changes in information consumption trends
• Digital engagement through G2E Insider Live newsletter, webinars, and virtual round tables
• Strong engagement in sectors like sports betting, payments modernization, and iGaming

Future Prospects

• Continued digital engagement alongside physical events
• Excitement for future industry gatherings

End of Notes