Transcript for:
Insights from Jin, Founder of Blooming+

Welcome to today's show. Jin, can you briefly introduce yourself to the audience? My name is Jin. Then I am an R&D chemist myself I am also the founder of a local brand, Blooming+ Malaysia. Our products mainly focus on health and beauty oral products. We produce them in our own factory. Currently, my factory helps some local brands. and pharmacies with R&D and production. Blooming+. What is the annual revenue now? Last year, it was around three million. About three million plus. So how old are you this year? I'm twenty-seven this year, born in '98. At what age did you start your business? Blooming actually started in 2021. after my e-commerce team collapsed. I owed a lot of money after spending a lot. Then I built the Blooming+ brand. which is the first brand that truly belongs to me. Owing a lot of money? What happened? Because I actually come from, I'm a girl from an ordinary working-class family. So while I was in college, I was doing online sales. And I also joined an e-commerce team. So at that time, I was making quite a bit of money. I'm just a girl from a working-class family. I can earn over ten thousand a month. I thought I was really impressive. But I didn't manage my finances well. I kept spending a lot. Then I organized team activities. Then I wanted to take my team on a trip. I bought designer items for my team. But I didn't keep track of my business expenses. So when the products started selling poorly later on, everything just collapsed. And it was also because I didn't manage my money well. That's when I was spending so recklessly. And I spent all the money I had earned. I even spent my principal. So in the end, I left that team. But I owed money. I talked to the person I owed money to. I told him, Can I pay you back slowly? At that time, I had just graduated from college. So I obediently went to work. I went to Nippon to work in their R&D department. Then I just kept working. I earned money and paid it back. Eventually, I started accumulating my own funds. What was the initial funding for Blooming? The initial funding for Blooming was around ten to twenty thousand. Where did that funding come from? I can talk about that funding. He brought it back from various places. Because he really took a little from here. It's about food categorization. Taking a little from here. The first is my salary from working at Nippon. At that time, I really had to save every penny. There was really no entertainment. I didn't go to see any shows. I didn't buy nice clothes or anything. Every day, my boyfriend and I shared a small room. We were cramped in that small room. We mostly ate chicken rice and mixed rice. Chicken rice and mixed rice. Otherwise, it was just mamak food. Then it was from that very unentertaining life. Then I saved up some money. But it wasn't enough over there. And then there was also the situation with my family. So I just, Actually, I didn't borrow money from my family. But I did call them. I asked them, if they could give me my red envelope money from when I was a kid. It was actually a bit awkward at that time. It sounded like it was my money. But it still felt like I was begging them for money. So I asked them if they could give me my red envelope money. OK. They also felt that I had grown up. I've grown up, you know. I manage my own money now. So he gives it all back to me. And then there's my boyfriend. Because my boyfriend is also struggling right now. After the MCO, he works in an offline industry. And he's having a tough time too. But he still supports my passion. So he puts in the little money he has. To help create this first brand. Blooming+. So he has something that many people have pulled back. He put all his prospects on the line. Put it all on the line. He really put it all on the line. At that time, it was 20. That was in 2021. 2021. After the MCO. Then slowly, we started Blooming+. What happened later? Why did it turn into opening a factory? Actually, why did we open a factory? There are mainly two reasons. The first reason is that I initially went to UM to study chemistry. It really started from this goal. I wanted to open a factory for skin care or food supplements. That was a dream. That's why I chose this course. And the second reason is from a business perspective. Because I consider myself quite a perfectionist. But if I look for outside factories, it's because they also need to run a business. So it's impossible to keep asking them to, change things over and over again. They have their own timelines, and their costs to consider. So I thought to myself, since I happen to have saved up some funds. Why not start my own? I can develop what I want myself. And include products like the ones I have now. I can produce them myself. And for quality control, I can manage it very well. I don't have to worry about someone adding extra ingredients. Or talking about issues related to product quality. That's why I opened this factory. You just mentioned the current market. Sometimes people add things. It's hard for us to know. As a manufacturer yourself, You've been in this industry for so many years. Can you spill the beans? What hidden secrets are there in the market? It can be quite shady. There are indeed manufacturers. Who, without knowing, put products on the shelves. They secretly add ingredients. I've heard of such things. Because for example today You are the retailer, and I am the manufacturer. You come to me with the same costing. I can deliver very, very good results for you. But you might not find that outside. So you will keep coming to me for production. Such things do happen. Why do they secretly add materials? It's because of the products I provide you. For example, today you come to me for products. You want to achieve a score of 100 with $10. I can achieve that for you with added materials. But today, you are dealing with other manufacturers without added materials. You might pay $10. You can only achieve products scoring 20 or 30. This way, you will definitely find me. That's what it means. So it means that. If he can achieve great results at a low price. It would be too good to be true. It definitely is too good to be true. Because when we talk about formulas. You need to choose good ingredients. And you need to use enough dosage. That means a sufficient amount. Only then will it be effective. But if it's too cheap. He's not realistic So it's similar to when I buy things. I also have to be careful. Could there be some products that are too good to be true? In fact, these are definitely not legitimate. Or manufacturers that are registered like this. Because if you really want to open one, a licensed and legitimate factory, there are actually many things we need to comply with. There are indeed a lot. These are compliance regulations. And often, even KKM officials will come for spot checks. They won't notify you, saying they are coming. They will just suddenly go to your factory, and then ask for a spot check. They will spot check your employees, and spot check your environment. Your machine is like this. And you also need to apply for many licenses. With the government. So if we're talking about a legitimate factory, Basically, they definitely wouldn't do that. Because if they add prohibited substances, The consequence would only be one: shutting down the factory. Shutting down means they can't operate anymore. They can't use your factory anymore. And they can't produce anything anymore. So the cost is just too high. So indeed, such things can happen. But for legitimate factories, They wouldn't do such things. So right now in the market, We can see many influencers. They all have their own OEM products. As the general public, how do we distinguish influencer products? Are they serious about it or not? So how should we go about it? Okay, usually if it's the first step, I will check if they have a license. Or what is called certification. Now, if it's for skin care, that's called NOT. You need to submit it to the health department. What ingredients are in it? Who is the seller? Who is the manufacturer? Just write it clearly to him. Or say if it's an internal product. It is either. We have something called food classification. Or talk about MAL. If it's MAL, it means when you use certain. Government-controlled ingredients. Or medicinal ingredients. Or if you are dealing with capsules. You need to register this MAL license with the government. So basically, it will fall into these three categories. Of course, some people might say. Their information on the government. Is not necessarily true. It could be hiding some banned ingredients. That is significant to me. If that seller, can't even do this basic action, if they refuse to do it, regardless of whether they are an influencer, I won't trust them. Because they can't even provide a basic thing, they can't even offer a basic guarantee, they are unwilling to do it for customers. And to be blunt, it's quite difficult for us to submit the information to the government. Or to discuss the lab reports, to see if there are any banned substances. Because to be straightforward, if I were to add banned substances today, I would specifically take one that has banned ingredients. Will that product be submitted for lab testing? This is also very dangerous. Definitely not. So I also won't write to the government about it. I just have this banned ingredient. So for me, I want to share exactly how. I usually go about how to. Avoid buying these illegal products. I usually have two main methods. The first thing is. I will avoid products that promise quick results. For example, the so-called more common ones. Lose five pounds in three days. Or they say that in seven days, your spots will disappear completely. And then your skin will be bright and white. But that's under an illogical situation. Achieving this effect at an illogical speed? So it must be too good to be true. And there's another thing. I would ask the seller. Or their customer service. What is the principle behind this product? To achieve that effect. So if the seller is professional enough, They will definitely explain it to you. Because even if they are not a professional today, As long as they want to do a good job with their product. He must have a deep understanding. So usually I use these two methods to judge. This is also a good reference. So, Jin, Recently, we have seen some in the market. Products that have added mercury. Why do whitening products actually add mercury? Actually, why is mercury added? The main reason is mercury. To put it simply, It interferes with and suppresses our skin cells. To produce melanin. To achieve the effect of whitening and spot removal. But in Malaysia, it is absolutely not allowed. To add mercury in any form to skincare products. Because mercury actually It's not just on our skin. It can penetrate into our bodies. Into our bloodstream. And then spread to other parts of our body. So it can cause harm. In fact, besides the skin, after prolonged use, your skin will be damaged, it can harm our kidneys, our nervous system, and our liver. So, for example, if there are some, if it's a pregnant woman, and she uses this mercury product during pregnancy, it can actually lead to a miscarriage. Or premature birth. Even the fetal malformation So this should absolutely not be used. Although it can show results very quickly. But it is much more dangerous. Than many common banned substances on the market. There are some illegal manufacturers. They may add these banned substances to achieve results. To cut costs. They will add such banned products. That being said, Are we talking about local products today? They are actually less safe. It would be like this. Actually, I don't think so. To be honest, if we talk about it from the perspective of banned ingredients, any country could potentially have this, to reach these banned ingredients. So, this could happen in any country. Whether it's a big brand or a small one, I think besides talking about, testing every product you use, we should focus more on avoiding certain, products that show quick results, or discussing those sellers, who often resemble supermarkets, or supermarkets. If you use this product today, you can see results in 7 days. So these are like a supermarket to me. So I usually tend to avoid them. This type of business and products. So Jin, you just mentioned that you all. Blooming+. Also has a whitening product under it. It's called Rosy Mix. And it works by protecting the liver and boosting immunity. To achieve a whitening and brightening effect. It's an oral product. Oral products. In terms of whitening. Oral means ingesting and applying. Actually, there are different effects. In my understanding. Why do I prefer eating over applying? It's because many times, our skin shows issues, it's not just that our skin has problems. It's that our body is experiencing some conditions. This reflects on our skin. For example, some people, their skin looks dull and yellow. It could be because they got sun exposure, or they used the wrong skincare products. But sometimes it could be because they stayed up late, or because they drink and smoke. This puts a strain on their liver, which reflects on their skin. It's the same. If there are some people who are constantly breaking out in acne. And they have used many acne treatments. None of them seem to work. It could actually be due to hormonal imbalance. which leads to acne. So personally, I think we should start by balancing our bodies. This way, we can improve our health. When the body is healthy, it will reflect on your skin. Your skin will also be healthier. So I would prefer to focus on what we eat rather than what we apply. This addresses the issue from the root. Right. You are a manufacturer. I want to ask you a question. To be honest, OEM products, Isn't this a very profitable business? It can be very profitable. The kind that is extremely profitable. Since I graduated from college, I have worked in some R&D labs. This included some OEM work. Some skincare OEMs. And indeed, I have seen. Products that cost ten dollars to make, Selling for over a hundred or two hundred dollars. I've encountered quite a few. But some cost around 50 bucks. They might sell it for over a hundred. There are all kinds of sellers like this. So I think it mainly depends on the. The seller's own philosophy. Because some people might. They really are. Looking to make a quick buck. As for whether there will be repeat customers. If customers feel their product is effective. Actually, for them. It might not be that important. Of course, I also know many local brand owners. They truly want to build a long-term business. I really want to Like a baby to nurture my own brand They would invest a lot in their product costing So if we add other business costs it definitely won't be excessive It's just that these brand owners may not have their own production lines or production facilities like that so they need to find OEMs to help them make what they want This way, we can also look at a brand from many different angles to see if a brand is really worth buying See if he is professional. See if he is serious about it. Want to build this brand for the long term. This is how to judge. Right. Many people have thought about starting their own brand. Jin, can you share a bit? If you want to create a brand, what common misconceptions are there? Or what pitfalls should be avoided? In my experience, because I used to be a manufacturer, I started as a seller, and then transitioned to being a brand owner. Then I also had to face customers. So I think one of the common pitfalls and misconceptions is that you first design the product and then understand your market and customers. In reality, you should first understand your customers and market, then design your product, which would be better. Because many people actually think OK, I first have a product, and then I find out who my customers are. But when you have already fixed a product, and then you discover that my customers not only want A, but they also want B, so you can no longer make changes. If you want to make changes, you might have to invest more costs. So I also felt that back then, when I first started making products, I also fell into this trap. At that time, I developed a product, which is now the Rosy Mix. Back then, it was a bean powder flavor, and it was really bad. My customers even gave feedback, saying it had a vomit taste. But at that time, I didn't understand where my confidence came from. I just thought, as long as my product was good, the bad taste didn't matter. I don't understand why I would think of this. But later on, more and more customers. complain about this. Then my repurchase rate also dropped. Fewer and fewer customers are buying. My sales revenue has completely declined. That's when I realized. It really should be. designed based on customer needs. Instead of starting with your own. based on your own feelings. So this pitfall is really not understanding the customers well enough. My internal team is also like this. When they do marketing, sometimes they only market what they think is good. But that may not be what the customer wants. So as a brand owner, what's more important for us is to understand what the customer wants. Giving them what they want is the key to long-term success. For me, what would you suggest they do? If it's the quickest way, start with a market survey. Because we are fortunate in this era, one point is that a lot of information can be found online. Because in the past, if it were thirty years ago, it would have been very difficult to find some information. But now you can go to Facebook 或者是任何的social media You can find this information on Google So first, take a look at who your competitors might be and what their unique selling points are what special things they have who their customers are and why their customers support them and what their ingredients are So with this information when we look for manufacturers and when we design products we actually know what we want because you already understand the market well enough You also have a good understanding of your future customers. So there's another benefit. Sometimes not every manufacturer, they know how the market works. So what they propose, might not be what you want. But as a brand owner, we have a good understanding of this market. When we know what each other has, we can ask for certain things ourselves. Instead of just taking what the manufacturer offers. Then I just take it, and then I go to the market. This is also why I feel that I connect with my customers, sometimes we can discuss things more deeply. It's about the market. Because I also work as a manufacturer. I am also a brand owner. So sometimes when we chat, we also discuss. Recently, we might talk about how market trends are changing. For example, this ingredient is already outdated. Many people are using it. Or we talk about new trends in the market. These are things I can discuss with customers. It's really quite different. Because besides being a manufacturer, You have also gained years of experience in this area. You can use your experience to understand the market. To advise your clients. I have one more question. I'm also very curious. I see there are many brands in the market. They are all building brands. Why do some people succeed wildly, while others struggle to get off the ground? Do you think the key issue lies there? I think the key issue is the lack of sufficient data. Because this is also a point, from my experience in branding until now. It's a conclusion I've reached. What is data? Data is quite similar to saying, for example, if I spend $100 on advertising today, how many customers inquire? How many inquiries come in? Or let's say 10 customers come in. How many of those customers make a purchase. This even includes some customer feedback. Complaints. Or how many repeat customers there are, and so on. These are things I hadn't recorded in the past. I only started keeping records in recent years. But I found that when I started keeping these records, Let's say today sales are down. I can even identify the problem within half an hour. Based on this data. So I believe data is very important for our brand's business. It's a crucial element. Because before, I was just going by my gut. Customers would typically spend around $200. Maybe I also haven't recorded how much revenue there is in a month. Or how many repeat customers there are. So when a problem arises, I can't know what the problem is. I need to go through everything. Look at them one by one. Only then can I find the issue. But when there is data, I can really find the problem within half an hour. Then I can directly come up with a solution or respond. So if we keep good records of the data, We can actually prevent many business crises. Because you've shortened the time, to find the problem. Let's talk about this. Actually, another question that many listeners care about is. It's about building a brand and creating products. So how should we differentiate the brand when making products? Okay. Besides the more conventional methods, The so-called conventional methods, involve starting with market research. Then, understanding your suppliers, and getting to know your customers. There might already be something like this on the market. Then we think, I can create something quite unique. It's about finding a gap in the market. Now, if we want to discuss another aspect, I actually think it's important to incorporate the brand owner's founder's or owner's philosophy and spirit into your brand. That's why I say this. Because we see many products on the market. Some products, they focus on very simple packaging, but the ingredients are very substantial. Or some brands, they design their brand to look very appealing, very impressive. People see it and feel happy. Then you realize, the owner has a similar personality. So when the owner's personality is integrated into the brand, There will be a differentiation. Instead of being very similar. Today I realized I need to package it well. I want the product to be good. But you lack your own unique feature. So usually I think when a brand. Incorporates the spirit of the owner. It will create differentiation. It's very much like my own words. For example, from childhood to now. My consumer perspective is. I don't necessarily have to buy expensive things. But I really like to find high cost-performance items. So my own products are like that too. That includes being very similar. I've always liked fact-checking these things. It's just that I won't. I don't really trust people. So every time I will. It's like if you tell me something. I will first check it myself. Then I'll process it. Only then do I feel it's okay and correct. That's when I accept it. That's why I share this kind of knowledge. So the customers I get. Actually, many of them are people like me. This is quite a special thing. So Jin, back to day one. Actually, you thought about it at the beginning. Did you think you would achieve such results today? I believed I could do it. But I actually never thought about it. I would be running this factory at 26. I probably expected to achieve it in my 40s. So looking back at it this way, it's actually quite touching. I wouldn't have thought that now, after these years of entrepreneurship, along the way, you've gained some insights. Are these things you think you can't learn in school? I think the biggest insight is, it's just okay. Because I actually have a science background. If you study science, there is always a correct answer. So, from the past to now, exams have been, I know what the correct answer is. I just write it down. I get points. I can get high scores or full marks. But in business, there is none of that. In business, there is never a right answer. Sometimes, competitors do things right. You try it, and it doesn't work. But maybe competitors do something, that they think doesn't work. Yet you do it, and it works. So, what I've learned about doing business is. There is never a right answer in business. It's about finding the answers. It's through continuous trial and error and reflection. Then we adjust accordingly. Only then do we find our own path. That's why sometimes. I also watch many interviews. Including your interviews. You realize that each person's. Insights and paths are all different. So it mainly depends on. Willingness to try, execute, and reflect. This is what I've come to understand. Along the way, do you have any advice? It has a big impact on you. It has a very deep influence. That image is still in my mind. You need to have your own judgment. This actually comes from when I was just in my early twenties. I went to a class. It was a financial literacy class. The teacher's name was Dennis T. His course was very unique. In class, they usually show a slideshow. Then they explain it in this way. You need to achieve something. You have to do it this way. But his course, He first shares some fundamental knowledge with you. Then he lets you experiment and learn through games. You reflect and gain insights on your own. You find your own answers to the judgments. So at that time, I took that class. I felt like I learned a lot. I wanted to take the mic to thank the teacher. So at that moment, I said. I was very grateful for all I learned there. I still remember what I said. I would follow what the teacher taught me. In my life. Then he said something at that moment. It was something I never expected him to say. He suddenly told me. Don't follow me. You should have. Your own judgment. That image is still in my mind. Because usually, Very few teachers speak like this. I think an important thing is. If we have a method, we might get it right once. But if we have judgment, even if we make a mistake in the moment, we still have the ability to turn it around. To correct it or restart the whole thing. It allows us to correct every mistake. We have ways to fix it. So judgment skills are really important. Because sometimes there are too many voices in the world. They might be speaking to us out of good intentions. You should do this, do that, do this. But when I try to follow every one of them, It can be really easy to get lost sometimes. That's why it's important to have your own judgment. I might really think this is good. Then I feel it fits my situation. It's more important for me to act on that. That statement has really impacted me deeply. And there's no shortcut to developing judgment skills. It requires constant trial and error. To hone your judgment skills. So today I'm curious again. What's your MBTI? I'm an INTJ. INTJ. What do you think is your greatest strength? I think my intuition is quite accurate. Having accurate intuition sounds kind of mystical. But then I started to think. I realized why intuition exists. I always. My brain constantly collects a lot of data. I keep observing many things. Then when I encounter a situation where I need to use it, my brain automatically connects the dots. And then a conclusion comes out. So that's why it suddenly happens. An answer just pops into your head. It sounds like intuition. But it's actually something derived from data analysis in your brain. It sounds like you're a very logical person. So Jin, I want to ask you. If you could go back four years, to tell your past self, a piece of advice about business, what would you say to your past self? I think I would tell my past self, business is calculated. And don't rely on feelings to do business. Because four years ago, I was doing business based on feelings. I didn't calculate everything. I was like four years ago. My thinking was very simple. I sold a product that cost me 50 for 100. So I made a profit of 50. But later on, I realized. I found out there are many hidden costs in business. This includes your advertising costs. Operating expenses. Salaries for employees. commission Shipping costs. Transaction fees. Subscription fees, etc. Or some miscellaneous expenses. All of these are expenses. Back then, I used to think I knew about things like this But I thought as long as I didn't lose money, it was fine But one day when I actually sat down to calculate I realized I wasn't actually making money I was even running a losing business So I wish I had known this sooner It would have saved me a lot of unnecessary trouble So I wish I could go back in time and tell myself this to calculate and not just go by feelings Because if you rely on feelings sometimes our minds can deceive us So don't rely on feelings. It would be better. So Jin, we have seen. There are many young people starting businesses in the market. Of course, some of them have succeeded. But there are also many young people. They have failed in their ventures. So what do you think, what are the main reasons for young entrepreneurs' failures? I believe there are two main reasons. The first reason is the gap in information and understanding. For example, let's talk about five years ago. Assuming five years ago, there was a person who had mastered, Facebook advertising. Whatever he writes will definitely sell like crazy. But if that person from five years ago, was still using traditional methods, he would really be working hard. He still wouldn't catch up to someone who uses the internet. So with the same thing, if we are still using old methods, but there are already people using new methods, some can accomplish in half an hour, what others take three days to do. Then their growth rate will be even faster. In business terms, when your competitor is growing, and you are not growing, that actually means you're falling behind. This is also why many people might feel I didn't do anything wrong but that's the reason for the failure It's not because we did something wrong but because our competitors are growing and we are not growing ourselves Then there's the second point I think it's very important that we haven't managed our finances well The first thing is similar to what I just mentioned which is the budget for margin costing And the second thing is that once we make money the business quickly goes for expansion because I've seen many examples around me It's just that you might make money right away. He then starts to renovate the office. He hires a lot of people. Then he gets really good equipment. But business doesn't always come in every month. Unless you're doing contract-based work. So business can be risky. But when you suddenly commit to it, It's a lot of work that's needed. Which is quite dangerous. Because I've seen many people fail for this reason. It's like as soon as they make money, They immediately buy this and that. Or they buy cars or houses. Then when their business declines, But there are still so many things to work on. Then it starts to collapse. I think it's mainly due to these two reasons. One part you mentioned earlier is about. The first point is about the information gap and cognitive gap. How can young people reduce the information gap or cognitive gap? I think we are really lucky as young people now. Many bosses are willing to come out and teach. This would have been completely impossible ten years ago. Also, we can search for information online. So I think we need to break this information gap and cognitive gap. We choose to listen and understand first. Even if we may not use it, that's something for later. But at least we know that such things are happening. We wouldn't want to confine ourselves in a small environment. And others are already moving ahead quickly. We feel like we're doing just fine here. So Jin, if a young person aged 20 to 25 today, he hears your story, he might want to become someone who can achieve results like yours. If he comes to you today, what kind of advice would you give him? Usually, I would first check if he has funding and experience. If he already has those two things, then I would encourage him to compete. Because we young people have plenty of time and energy. Sometimes, having fewer taxes can really speed up your progress. So, try to experiment with the lowest cost possible. Then you can draw some conclusions. Even if he makes mistakes, there is no cost. It would be better for you to try. Because only by constantly experimenting and reviewing, can we develop our own business philosophy. If that person has no funds today, and no experience, I would actually suggest he get a job. First, find a boss to learn from. Because without any funds, business is sometimes a long-term battle. When you can't support your business, you will quickly find yourself back to working for someone else. And the only time you'll know you've done something wrong, is when you're losing money. So I think if you have no funds and no experience, you should start by working for a boss to learn. Of course, it's not just about following that boss, and suddenly learning everything and leaving. It's actually like when you work at their company, you definitely need to help solve problems for them. Then the boss will naturally be more willing to mentor and teach you. Later on, if you feel like you want to start your own business, some bosses might even be okay with it, they might partner with you, or they might support you, which is also fine. So I usually suggest starting this way, this path tends to be better. If you don't have funds, start by finding someone to learn from. Because he can let you think using his resources. Because many bosses are willing to do this. But as long as you genuinely want to help him solve problems, they are all okay with it. In the end, some young people, may be going through a confusing phase right now. They don't know how to proceed on their path. So, Jin, do you have anything to say to them? I think you should look less at others. Why do I say to look less at others? Actually, many times when we look at others, we can be influenced. Especially young people today. Maybe we go to Xiaohongshu, where the average monthly salary is a million. The average monthly salary is ten million. But is it really true? First, we shouldn't discuss this matter. Or whether it is sustainable. We don't really understand. But constantly looking at these things, can actually make us feel anxious. So I think my approach is, not to look at too much. You should look outside only when you want to know industry standards, or when you want to learn something. That's when you should look outside. If not, if you're just looking for entertainment, I want to see the outside. But you know it can easily lead to. It can make you anxious. It might be better not to look at anything. Because everyone's pace is different. Some people might be very successful by 21. While others may struggle a lot at first. They face many difficulties. But by the time they are 30, they can achieve great success. So everyone's pace is different. So just trust your own pace. And keep trying and learning from mistakes. Review and then try again. And there's one more important thing. I think we shouldn't put too many shackles on ourselves. Because sometimes, aside from basic responsibilities, a lot of times, the shackles are self-imposed. As a boss, do I really have to be this way? As a woman, do I really have to be this way? But it doesn't have to be that way. Not necessarily. So when we impose shackles on ourselves, what we do becomes very limited. So try to be ourselves. We can ask ourselves if this is really necessary. If it's not necessary, then we don't have to follow it.