welcome to the kent lap podcast so the main thing that separates copywriting from creative writing is copywriting is written with the intention of getting the person to do something right whereas creative writing is more so sparking a thought right or or trying to tell a story with some underlying theme but copywriting is is writing meant to sell something my my punch line with honeycopy is pretty words that that sell that sell something right um that's what i do for brands is i come up with really compelling language that ultimately is there to get that person to hit subscribe or to uh to to to download the ebook or to buy abc product right um whereas creative writing or uh poetry that's more of i mean that to me feels more like a dance in a lot of ways it's it's it's uh it's something entirely different um but i wear two completely different hats where by day i'm full-on advertising i'm working with with brands on selling their products with really fascinating language whether it's coming up with a slogan or coming up with like a really cool seven part uh sales uh email sequence or new website copy whatever that looks like billboards um but then kind of at night i change hats and now i'm moonlighting as a poet yeah and that's what one minute please is that's what my next book after her will be so i'm really trying to live sort of two different lives in a lot of ways because i i am so passionate about both you know the creative writing uh poetry and then this whole other realm which is advertising and copywriting yeah i see okay so you're doing both so you're not necessarily saying hey copywriters are bad they should they should be now moving into creative writing and still like figuring out a way to sell out of creative writing it's like they're just different styles of writing you happen to do both some people only do one or the other but but that you have to do both and you do both really well and and you're not looking to to to not be you're not looking to change the the genre or what works with copywriting into creative writing they're just they're different right different expected outcomes different type of writing right you just happen to do both absolutely yeah that makes sense different outcomes uh the the poetry definitely informs the copywriting okay i mean i think a lot of what you've read is probably my newsletter sticky notes and maybe some landing pages i've written but you know something i always say there's all these copywriting books out there by these copywriting geniuses and advertising you know masterminds if you were to put ernest hemingway and say hey i need you to figure out a way to sell these shoes he's gonna write a really badass advertisement right it's just he was such a good writer that he he wasn't dabbling in that space he was writing novels and so at the core of copywriting if you can become a really strong writer um a really strong creative writer it is going to inform a lot of that that copywriting i see it's just it can't it can't be a rose's roses are red violets are blue and then it just turns into this meandering poem that ends up being nothing it's yes it has to get the person to buy the [Music] [Applause] [Music] thing you