LinkedIn for Recruitment

Overview

• LinkedIn has 830 million users globally, 150 million in the U.S.
• Primarily used by job seekers to display qualifications and experience.
• Gold mine for recruiters due to the vast talent pool.

Reliability of LinkedIn

• LinkedIn is a reliable source for talent.
• Specialized roles may require additional resources.
• Most companies utilize LinkedIn for recruiting.

Free vs. Paid Accounts

Free LinkedIn

• Basic features sufficient for average users and low volume recruiters.
• Limited access to connections and profiles.

LinkedIn Recruiter

• Paid service with expanded sourcing tools.
• Two tiers:
  • Recruiter Lite: Entry-level, suited for small businesses.
  • Recruiter Professional & Corporate: For larger staffing firms and enterprises.
• Allows access to third-degree connections and advanced search filters.
• Monthly messaging limits differ by tier:
  • Lite: 30 messages
  • Staffing firms: 100 messages
  • Corporate: up to 200 messages

Optimizing Your Company Page

• Develop a strong brand on LinkedIn.
• Use graphics and consistent theming for engagement.
• Share timely and relevant content.
• Keep profiles updated and engage with the network consistently.

Joining LinkedIn Groups

• Useful for networking and growing connections.
• Engage in groups relevant to your niche.
• Increases response rates from candidates by 21%.

Job Listings

Paid Job Listings

• Positions can show up on LinkedIn's job board.
• Operates on a pay-per-click model.

Free Job Listings

• Post links to career portals on company pages.
• Effective for companies with larger audiences.

Effective Outreach

Research Competitors

• Analyze competitors’ outreach, positions, salaries, and benefits.

Utilize Your Network

• Explore connections for potential candidates.
• Identify passive candidates who may be open to offers.

Messaging on LinkedIn

• Basic messaging for direct contacts; InMail for external connections.
• Personalize InMail messages, avoid mass distribution.
• Conduct research before reaching out to candidates.

Conclusion

• LinkedIn offers numerous features for recruitment.
• Engage with users and share effective strategies.
• Consider commenting for sharing additional methods.