How to Start a Virtual Tour Business in 2025

Introduction

• Presented by Zach Cahon, co-founder of Cloud.com.
• Focus on starting a virtual tour business from scratch.
• Topics:
  • Getting started without experience.
  • Acquiring first clients.
  • Creating and branding virtual tours.
  • Growing and scaling the business.

Getting Started from Scratch

1. Understand Virtual Tours:

   • Two main types: Hosted Virtual Tours & Google Street View Virtual Tours.
   • Use platforms like Cloud.com for hosting and creating tours.
   • Deliver tours for an upfront fee, recurring revenue, or a mix.
   • Incorporate different media like drone videos and photos.

2. Pre-Sales Strategy:

   • Use free demos from CloudPano to show potential clients.
   • Do not claim demos as your own; use them to illustrate capabilities.
   • Tailor examples to the client’s industry (e.g., apartments, houses, Airbnbs).
   • Leverage existing networks to pitch services.

3. Google Street View Virtual Tours:

   • Connect 360 photos on CloudPano and publish to Google Street View.
   • Benefits include enhanced local SEO and increased engagement time on Google Maps.

Building High-Quality Virtual Tours

1. Capture and Edit Images:

   • Use high-quality cameras and skilled photo editors.
   • Utilize overseas editors for cost-effective and efficient photo editing.

2. CloudPano Platform:

   • Assemble virtual tours and use CloudPano’s Pro Plus subscription.
   • White label tours to reflect your brand.
   • Send branded tours to clients, enhancing brand recognition.

Business Growth and Scaling

1. Focus on Custom Packages:

   • Create service bundles tailored to niche problems.
   • Understand and communicate the value proposition effectively.
   • Start by inquiring about clients’ historical expenditure on similar services.

2. Pricing Strategy:

   • Base pricing on complexity and size of the project.
   • Offer bundles with additional features for increased value.

3. Expansion Strategy:

   • Leverage success stories to expand within the niche and area.
   • Aim for statewide and national reach over time.

Conclusion

• Follow the formula of pre-sale, brand building, and niche expansion.
• Keep the process simple initially, but plan for growth.
• Join the CloudPano community for support and resources.
• Check out CloudPano’s tools and webinars for further guidance.