ALT Agency Model Presentation Notes

Introduction

• Presenter: Greg Hickman
• Purpose: To introduce the ALT Agency model as a simple and effective business model for agencies and consultants.
• Personal Transformation: Greg transformed his traditional agency into a balanced business model.
• Audience: Agency owners and consultants looking to improve profitability and lifestyle.

Key Promises of the ALT Agency Model

• Reclaim up to 20 hours per week for personal activities.
• Achieve profit margins of over 50% with consistent revenue streams.
• Scale agency without increasing workload or team size.
• Transform business into a fulfilling and sustainable venture.
• Adaptability to current marketing and economic climates.

Background of Greg Hickman

• Almost 20 years in the agency world.
• Worked with major brands and startups.
• Owned and transformed his agency using the ALT model.
• Currently assisting over 700 agency owners.

Traditional Agency Model Challenges

• Low profitability and scaling issues.
• Time-intensive client work.
• Limited revenue streams.
• Difficulty monetizing expertise.
• Client acquisition and retention challenges.

The ALT Agency Model Overview

• Multiple Income Streams: Utilize clients, subscribers, members, and customers for diverse revenue.
• Intellectual Property Development: Package expertise into services and products.
• Foundational Four: Focus on one avatar, solution, conversion vehicle, and traffic source.
• Demand Creation and Conversion: Use content and expertise to attract clients.
• Business-Lifestyle Integration: Build business around desired lifestyle.
• Quarterly Tracks: Implement 90-day plans for focused growth.

Implementation Strategies

• Transition from traditional to ALT model by starting with core service.
• Gradually move towards leveraged offers like training and digital products.
• Prioritize developing expertise and packaging for members and customers.
• Use social and email marketing to build authority and demand.

Practical Steps and Tools

• Authority Flywheel: Short-form social content, long-form content, email, and consultative sales.
• Reclaim Time Formula: Focus on reducing time spent on non-essential work.
• Quarterly Trek: Analyze business bottlenecks and prioritize projects.

Success Metrics

• High six to seven-figure revenue with substantial profit margins.
• Flexible work schedules and personal fulfillment.

Common Pitfalls to Avoid

• Avoid over-hiring and creating operational complexity.
• Beware of white labeling services without expertise.
• Steer clear of being a "jack of all trades."

Conclusion

• ALT Agency model promotes a balance of profitability, personal freedom, and professional fulfillment.
• Strong emphasis on leveraging existing expertise for sustainable growth.
• Call to action: Book a demo call for personalized assessment and guidance.