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Understanding Animation in User Experience

May 25, 2025

Animations are Distracting! - Video Summary

Overview

  • Video Title: Animations are Distracting!
  • Source: NN/g (Nielsen Norman Group)
  • Hosted by: Aurora Harley
  • Theme: The impact of animations on user attention and usability.

Key Points

Impact of Animations

  • Moving UI elements draw attention, which can detract from a user’s primary task or goal.
  • Some animations are more distracting than others; it is crucial to balance the motion’s attention-grabbing nature with user needs and context.

Considerations for Using Animations

  • Purpose: What is the goal of the animation?
  • Frequency: How often does the animation occur?
  • Mechanics: How does the animation work?

Related Topics

  • Visual Design

Additional Insights

  • Aurora Harley has experience in designing effective UI by balancing technical, business, and user requirements.

Related Resources

Author Information

  • Aurora Harley has a background in front-end web development and UX design.
  • Experience across various industries: ecommerce, travel, healthcare, and B2B.

Call to Action

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  • Explore Related Topics: Agile, AI, Design Process, Ecommerce, Navigation, Psychology and UX, User Testing, Web Usability.

Learning Opportunities

  • NN/g offers various UX courses and training, including live online events and private team training.

Community and Support


For further detailed understanding, watch the video on YouTube.