Decoding Your Customers

Introduction

• Recognize the importance of understanding your customer.
• You must 'become' the customer to market effectively.
• Follow and analyze influencers to gather insights.

Step-by-Step Guide to Decoding Customers

Step 1: Pick Influencers

• Choose 4 influencers to follow.
• Ensure their audience is engaging (likes should match follower count).

Step 2: Analyze Engagement

• Go through the comment section and identify consistent commenters.
• Check if these commenters are active on social media.
• Study their posts on Instagram or TikTok.

Step 3: Note Key Topics

• Write down 4-5 things these individuals use, talk about, and do.
• Identify main topics from their posts (e.g., aesthetics, specific brands, likes, lifestyle).

Step 4: Combine Insights

• Perform this exercise for 3 different people.
• Combine all observations to find a common theme or main topic.

Step 5: Understand Core Values

• Establish clear core values and strengths within your brand.
• Define dos and don’ts for your brand.

Importance of Core Values

• Core values should be intertwined with customer’s values.
• It's critical to connect with a small, specific group rather than a broad audience.
• Clothing brands should approach marketing differently from huge brands like Coca-Cola.

Marketing Strategies

Social and Cultural Influences

• Understand that selling is about dealing with people and their needs to be perceived in a certain way.
• Clothing brands must make customers feel special and cool.

Specific Aesthetic Example

• Example: Old money aesthetic (fitted clothes, specific brands, subtlety).
• Customers want to be perceived in a certain way (e.g., 'long money').
• Your brand should create a vibe that resonates with this desired perception.

Engaging with Customers

• Utilize social media to ask engaging questions (stories, polls, etc.).
• Use feedback to tailor future product drops.
• Interact consistently with followers, even if you have a small audience.

Upcoming Topics

• Next video will discuss creating strong brand values and understanding the customer’s social journey.

Conclusion

• Keep following for more insightful videos.
• Check the description for links to social media.