Design Thinking Workshop Insights with Mr. Kevin

Oct 10, 2024

Ideation and Design Thinking Workshop with Mr. Kevin

Introduction

  • Workshop led by Mr. Kevin, Product Design and Research Director in Barcelona.
  • Over 17 years of experience in user experience, product design, and data visualization.

Mr. Kevin's Background

  • Worked globally, including in Washington, DC, Amsterdam, Sydney, and Barcelona.
  • Experience in both public and private sectors, including companies like Hilton, Gap, Booking.com, and Uber.
  • Managed teams that launched products in 30 countries.

Workshop Agenda

  1. What is Design Thinking?
  2. Focus on Ideation Stage
    • Developing business ideas into companies.
    • Using data to make smart decisions.
    • Process from idea to MVP.
    • Targeting first customers (personas).
    • Removing bias by involving real users.
  3. Designing Business
    • Early stage startup operations.
    • Market needs and unique product development.
    • Testing business ideas and models.
    • Launch stage: Finalizing business model and targeting customers.
  4. Growth and Maturity Stages
    • Efficient growth and customer retention.
    • Expanding business units and product offerings.

Key Concepts

Customer-Centricity Model

  • Feedback: Continuous quality understanding.
  • Data: From sales, product usage, business health, and customer demographics.
  • Development Levels
    1. Founder-centric, feature-based development.
    2. Technology-led, occasional customer feedback.
    3. Solution-based selling; storytelling in marketing.
    4. Customer feedback integrated across departments.

Amazon and Apple Examples

  • Focus on customer problems to organically develop business ideas and features.

Design Thinking Process

  1. Empathize: Understand customer perspectives.
  2. Define: Establish success metrics.
  3. Ideate: Explore multiple solutions.
  4. Prototype: Design testable solutions.
  5. Test: Validate efficiency, effectiveness, and satisfaction.
  6. Implement: Scale successful solutions.

Usability Testing

  • Effectiveness: Yes/No questions.
  • Efficiency: Quality comparisons.
  • Satisfaction: Overall happiness assessment.

Experimentation and Feedback

  • Run experiments efficiently.
  • Automate feedback loops.
  • Involve real users early and often.

Business Examples

  • Jeff Bezos and Steve Jobs as examples of ideation to product success.
  • Tesla's pre-sale model for product validation.
  • Use of fake door and smoke tests for idea validation.

Q&A Insights

  • Challenges in involving early adopters.
  • Tactics for gaining retailer interest.
  • Importance of feedback in product development stages.
  • Strategies for implementing customer-centric design in various phases.

Conclusion

  • Continual involvement of users is crucial.
  • Utilize a blend of data and user feedback for successful ideation and product development.

This workshop emphasized the importance of understanding the customer throughout the entire product development process and using design thinking to create user-centric solutions.