Lecture Notes: Principles of Marketing - Chapter 11: Marketing Logistics Network Management

Introduction

• Marketing Logistics: Refers to the planning, implementation, and control of the physical flow of goods, services, and related information from points of origin to points of consumption.
• Purpose: To meet customer requirements at a profit.

Key Components of Marketing Logistics

1. Order Processing

   • Importance of accurate and timely order processing.
   • Impact on customer satisfaction and retention.

2. Warehousing

   • Types of warehousing: private, public, bonded, and distribution centers.
   • Role in logistics management and customer service.

3. Inventory Management

   • Balancing costs with service level requirements.
   • Techniques like Just-In-Time (JIT) and safety stock.

4. Transportation

   • Different modes: road, rail, air, sea, and pipeline.
   • Selection criteria based on cost, speed, and reliability.

Logistics Network Design

• Network Design: Strategic decision regarding the structure of the logistics network.
• Factors affecting logistics network design:
  • Location of plants and warehouses.
  • Transportation costs.
  • Market demand and customer locations.

Technology in Logistics

• Use of technology like Automated Storage and Retrieval Systems (AS/RS).
• Role of information systems in enhancing logistics efficiency.

Challenges in Marketing Logistics

• Balancing cost and service levels.
• Managing logistics in a global environment.
• Adapting to changing technology and regulatory environments.

Case Studies and Examples

• Real-world application of logistics principles in various industries.
• Success stories and lessons learned.

Conclusion

• Marketing logistics is a critical component of overall marketing strategy.
• Effective logistics management can provide a competitive edge through improved efficiency and customer satisfaction.

Additional Resources

• For further reading and case studies, refer to the provided PDF document on Marketing Logistics Network Management.
• Explore additional materials on current trends and innovations in logistics.