Freelance Series Episode 1 Notes

Introduction

• Topic: Freelance
• Focus: Various freelance skills, tips, and tricks
• Inspiration: Real story from the speaker's sibling, Emily Surya Chin, a design student making hundreds of dollars on Fiverr.

Emily's Freelance Journey

• Started on Fiverr: Making logos for streamers (feetubers)
• Not the best designer, but makes good money
• Key Question: Why do some great designers not earn as much?

Previous Content by Speaker

• Instagram videos: Freelance for 2.1M and 100 million IDR per month
• Covered a comprehensive A-Z of freelance experience

Introduction to Fiverr

• What is Fiverr?: A freelance marketplace
• Unique Selling Proposition: Initially, services as cheap as $5
• Upselling: Services can scale up in price ($5, $15, $30, $45)
• Emily's Niche: Logos for feetubers ($15, $30, $45)

Steps to Start Freelancing on Fiverr (by Emily)

1. Determine Your Freelance Skill

   • Problem: High competition with thousands of freelancers
   • Solution: Identify your specific niche to stand out

2. Skills and Preparation

   • Emily learned logo design for streamers through YouTube and self-study.
   • Freelance on Fiverr involves international clients; requires a PayPal account for payments.

3. Create a Compelling Profile

   • Memorable username and interesting profile
   • Portfolio: Create 3-5 example logos to showcase skills

4. Gigs and Listings

   • Understand categories and tags (e.g., design category, meta tags)
   • Set Pricing: Refer to existing similar services on Fiverr for price setting
   • Gig Description: Explain the service in detail, including specifications
   • FAQs: Address potential questions from buyers (e.g., requirements, delivery time)
   • Portfolio in Gig: Include 3 photos, a 35-second video, or a PDF
   • Publish the gig and make sure services can be found by potential clients.

Marketing and Getting Clients

• SEO: Optimize listing to appear in relevant search results
• Community Engagement: Emily used Twitter to connect with streamers and share her portfolio
• First Client: Critical for credibility and easier to get subsequent orders

Order Workflow

• Communicate with potential clients before they place an order
• Update clients consistently and adhere to project timelines
• Revisions: Handle revisions professionally
• Order Completion: Deliver final product and get client approval
• Fiverr Fees: 20% commission from each sale, 2-week settlement period

Financial Workflow

• Withdraw earnings from Fiverr to PayPal
• Transfer money from PayPal to local bank account

Scaling Your Freelance Business

• Increase Prices: With more experience and testimonials, consider raising rates
• Build a Team: Delegate tasks to a team to manage more orders or scale up services

Final Recap

1. Determine your freelance skill
2. Niche down your services
3. Create a compelling profile and portfolio
4. Set appropriate pricing and gig details
5. Engage in community and marketing efforts
6. Manage orders professionally
7. Scale business by increasing prices or building a team

Conclusion

• Encouraging the audience to leave comments or questions
• Mention of engaging Emily for direct responses
• Apology for any inaccuracies and openness to corrections