Madam Walker's Business and Legacy

Jul 10, 2024

Lecture on Madam Walker's Business and Legacy

Early Business Environment

  • 1906: Few women in business
  • Notable contemporaries: Helena Rubenstein and Elizabeth Arden
  • Initial challenges: Industry not taking women seriously

Business Model and Strategies

  • Traveled town to town
    • Teaching in churches, parlors, and wherever possible
  • Hair care product was important
    • Lack of access to such products for women at the time

Empowerment and Economic Independence

  • Emphasis on empowering women
  • Helping women become economically independent
  • Training women to train others
    • Developing a national and international network of "Walker agents"

Impact on Women

  • Transformation and economic contribution
    • Income to support churches, pay tuition, buy homes

Legacy

  • Becoming a millionaire
  • More significant lasting impact:
    • Empowering people
    • Using her wealth to make a community difference
    • Inspiring others to make a difference in their communities