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Ch 9 - V5 (Interactive Markets)

Apr 13, 2025

Lecture Notes: Market Dynamics and Interconnectedness

Introduction to Buffalo Wings Market

  • Popularity Increase: Buffalo wings have shifted from a regional appetizer to a staple in national restaurant chains.
  • Implications for Other Markets: The demand for buffalo wings affects broader markets, starting with chicken production.

Impact on Chicken Markets

  • Chicken Wing Meat Demand:
    • The growing popularity of buffalo wings increases demand for chicken wing meat.
    • This demand shift raises both the equilibrium price and quantity.
  • Chicken Thigh Market Dynamics:
    • Higher demand for wings leads to increased chicken production, which results in more chicken thighs being produced.
    • The surplus in chicken thighs leads to a decrease in their equilibrium price, despite increased quantity.
    • Example: Wing Stop temporarily became "Thigh Stop" due to these market dynamics.

Ripple Effect on Related Markets

  • Sauce Markets: The increased consumption of wings may impact demand for buffalo and barbecue sauces.
  • Meat Markets and Beyond:
    • Rising wing prices can affect pork and beef markets.
    • A chain reaction might occur affecting corn and water markets due to interconnectedness.

Government Subsidies and Market Impacts

  • Milk Production Subsidies:
    • Government subsidies lower milk production costs, increasing supply and reducing price.
    • Consumers buy more milk at lower prices.
  • Impact on Cereal Market:
    • Milk is a complement to cereal; thus, increased milk purchases increase demand for cereal.
    • This results in higher equilibrium prices and quantities for cereal.
    • Example: Kellogg’s benefits from milk subsidies due to increased cereal demand.

Future Market Expectations and Strategic Production

  • Oil Market Predictions:
    • Expected decrease in demand for oil-made products due to the shift to electric cars or aversion to plastics.
    • Future Demand Impact: In five years, demand for oil will decrease, lowering prices and quantities.
  • Current Market Reaction:
    • Anticipated future price decreases incentivize increased current oil production.
    • Producers prefer selling oil now while prices are high, affecting current supply and demand.
  • Market Functionality Over Time:
    • Markets link products through time, guiding production decisions based on future needs.
    • Markets, without central planning, adjust to societal needs by influencing prices.