the marketing mix It's a combination of the four Ps product price promotion and place when we talk about product we mean things like the quality of the product the design the packaging it's sold in and the brand price not only refers to the retail price but also any discounts do you accept payment plans are there any specific credit terms if the customer has to borrow money to buy your product promotion deals with any advertising personal selling are there salespeople public relations emails anything that gets the word out place do you have a retail location or a storefront do you deliver can the product be downloaded basically all distribution methods let's say you want to sell hamburgers great but first you need to know your target market who are you going to sell hamburgers to well hello there your target market will affect your four Ps in this case you'll want a very high-end hamburger consider a product that features truffles which are super expensive stinky mushrooms oh that sounds delightful you're going to have to charge a lot because you're cost will be high $25 a good promotion might be an advertisement and Fancy Pants magazine and a perfect place to sell the hamburger would be at the polo club okay but what if we have a different target market what about this guy peace man this marketing mix won't work for him consider a vegetarian burger you won't be able to charge much you may even have to loan him money thanks dude including Good Karma fries will encourage him to spread the word and selling them in a public park would be a good idea okay but what about this target market again we should adapt the marketing mix he spends a lot of time at Sea so waterproof packaging would be a good idea he doesn't have any cash but has plenty of goats on board who doesn't love a free Viking helmet oo and you'll need need to deliver so there you have it the four Ps make up the marketing mix product price promotion and place