Top 5 Social Media Trends of the Year

1. Anti-Hermozi Editing Style

• Background: Alex and Laila Hermosi rose to popularity. Many copied their video editing style.
• Current Status: Style has become mainstream and oversaturated.
• Challenge: Audiences notice when everything looks the same. Content needs to stand out.
• Solution: Develop an individualistic editing style that imprints brand DNA on content, making it recognizable and unique.

2. Anti-Niche Content Creation

• Background: Previously, the focus was on niching down for social media success.
• Current Status: Niching is now seen as limiting and boring.
• Influence of TikTok: For You Page algorithm exposes users to diverse topics, expanding their interests.
• Strategy: Make content around what both you and your audience find interesting.
• Personal Examples:
  • Creator’s values, perspectives, and lifestyle attract followers, not just niche topics.
  • Short form videos allow exploring diverse interests easily.
• Advice: Still start with a niche for beginners, but diversify once a base is established.

3. Video Podcasting or Fake Podcasting

• Trend: Short form video clips of podcasts are performing well across platforms.
• Statistics: Only 300,000 active podcasts compared to 38 million YouTube channels.
• Benefits:
  • Less competition and huge growth potential.
  • Collaboration and networking opportunities.
  • Clips from podcasts can gain extensive views on platforms like TikTok and Instagram.
• Fake Podcasting: Mimic the podcast setup without actually having one. Perform well in algorithm due to conversational style.

4. Artificial Intelligence, especially ChatGPT

• Functionality: AI bot can collect info, communicate, perform tasks based on prompts.
• Uses in Content Creation:
  • Generating YouTube topics, scripts, translating titles, etc.
  • Increasing efficiency and productivity.
• Personal Example: Creator’s boyfriend used ChatGPT to enhance his Warzone content.
• Business Applications: Crafting job descriptions, brainstorming ideas, etc.
• Impact: Tool is vital for maximizing workflow productivity.

5. Community and Experiences

• Issue: Information and content are abundant and easily accessible.
• Solution: Differentiate through creating communities and unique experiences.
• Approaches:
  • Hosting masterminds, exclusive events, fostering a community atmosphere.
  • Providing unique access and experiences that can’t be found online for free.
• Exposure: Leverage user-generated content and community features to co-create content.
  • Example: Chris Doe shares community-generated content on his platform.
• Trend: Move from a one-to-many model to a many-to-many model in content creation.

Conclusion

• Focus on individuality in branding and move towards community-driven content.
• Emphasize unique experiences beyond just information sharing.
• Innovate with video podcasting styles and leverage AI tools for efficiency.

Watch the suggested video for growth on YouTube and take advantage of social media opportunities for the year.